Denzel Smith is a 23-year-old sports broadcaster from Chicago. He has a passion for helping others and a career goal of starting his own sports production company. His skills include public speaking, social media marketing, and on-screen presence. He is currently studying sports broadcasting and aims to become a lead sports reporter in Chicago within the next few years.

1. PERSONAL BRAND
Preview
Denzel Smith
Project & Portfolio I: Week 3
May 26, 2019

2. • Well My Name is Denzel Smith I am 23 years old
• I am from Chicago Illinois Born and Raised.
• To be honest I am a young male who wants to make a difference in
others life
• What makes me unique is that I have a passion to help others no
matter how bad the situation is I want to help them anyway I can.
• June 2010- 2014 Honor roll student
• 2014 Creative writing award
• 2014 38 in high school ranking
• Been calling various sports game play by play since high school
• Got to do the first ever joint broadcasting game at Eureka College
• Had a radio show in college
• Wants to start his own sports production company / Network
IDENTITY

3. PROFESSION
Potential Job Titles:
• Color Commentator
• Radio show host
• Sports Reporter
Hero Archetype -Hero brand
archetype promote themselves as
good quality and superior to their
competitors. As a result, the
marketing of a Hero brand will often
use powerful images and strong
colors to communicate this..
Sports caster for Professional Sports Networks

4. • DEMOGRAPHICS: 40.2% male,
Female 40.2% 20-45 years old,
Predominately White, Single,
College Educated, Located in
middle-America. Followed by
Blacks 20.7 % and Asians 7.2%
• PSYCHOGRAPHICS: Enjoys
sports games play by play
commentary videotaping moments
of the games that are special,
creating highlight reals, want to
get married and have children.
• AUDIENCE MEMBERS:s number
one in cable among the 18-34 age
group, males 18-34, the overall
18-49 demographic as well as
men 18-49 and men 25-54.
For sportscasting in the sports industry
TARGET AUDIENCE

5. GOALS
Mid Term: (2024)
• Be a Lead Sports Reporter For CSN and cover
various events around Chicago.
• This will allow me to get my regional status in the air
and in the nearest future allow me to start my own
sports network / production company, but also this
will be a great experience to go to various games for
the Bulls,Blackhawks, Cubs, Sox’s, Bears, and Sky.
Long Term: (2038)
• Establish a Sports Media Company that helps
aspiring sportscaster and reporters increase
sponsorships and Create more job opportunities for
youth as they graduate from college.
‣ Save a total of $100,000 Check for a channel
that has a lease, Get high- tech quality,
announce my channels in ads and make it
known through social medias, Generate
paychecks as well. All should be completed
and up by Feb,22,2037

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in Sportscasting
Social Media Marketing 87%
Public Speaking 95%
Time Management 70%
On- Screen Time 60%
SOFTHARD
Public Speaking 95%
Microsoft Word 40%
Professional Writing 50%
Spoken Word 70%
SOFTHARD

7. I Want to help out those and mentor young
up and coming future sportscasters to learn
the game and how its played and I also want
them to learn and develop other languages
so that they can expand their knowledge to
other games and other areas around the
world.
PROMISE

8. CREDENTIALS
Work Experience:
• 4 years at blackburn radio
• 2 years as a cashier at Pizza Hut
• 2 years at Hertz Car cleaner
• 2 years a production manager
• 2 years as a sports sporcasting
Education:
• Urban Prep West 2010-2014 High School
Diploma
• Sport Sportscaster A S., Full Sail University (Exp. 2019)
Awards: Honor Roll, Creative writing
award, Most improved Journalist,
Most improved Radio host

9. COMPETITION
Jarret Payton
Industry Experience:Sports
Anchor WGN News 4 p.m., Co-
Host of "Sports Feed" on CLTV
Chicago and On-Air Personality,
720AM WGN Radio
Education:
• Alumni student enrolled inScience &Liberal Arts, B.S. at
University of Miami
Leadership Experience:
• Founder and president of the Jarrett Payton
Foundation which impacts lives of children and
adolescents physically emotionally and psychology
Skills and Proficiencies:
• Public Speaking - 99+endorsements
• Social Media - 99+ endorsements
• Radio- 99+ endorsements
Denzel Smith
Overall Online Presence:
• More than 500 connections, professional headshot,
lots of details throughout profile, articles published,
active on social media, URL not yet customized
• Grade: good, 100 out of 100
Industry Experience:
• 2 year social media marketing for cattle
feed retail store
Education:
• Current student enrolled in Sports casting A.S. at Full
Sail University
• Urban Prep West
Leadership Experience:
• Captain of the special team unit of the golden lions
Football team, Head production specialist of Move Me
Soul
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Microsoft word - 35 endorsements
• Public Speaking - 70 endorsements
• Production skills 25 endorsements
Overall Online Presence:
• 25 online connections including sports productions,
internships, Scholarships, and various social media
marketing skills

10. BRAND POSITION
Sharing stories about past experiences about
myself as a player and my experiences on
and off the field I feel as though I’m reliving
my times through seeing these young players
and athletes and want to give them the
knowledge I came up with that’s why I call
games and be right there in the action.

11. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 NBA Summer League
‣ July 5 - 15 | Reno, NV
‣ MLB All Star Game July 9,2019| Cleveland ,OH
• U.S Open
‣ June 13 - June 6, 2019 | Pebble Beach, CA

12. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking Sports Reporter Head Sports Reporter with at
least 30 yrs of experience in the sports industry; family
man that has great Leadership Skills, Jan. 2021
Formal Education
• Complete Sports Sportscasting , A.S. by expected
graduation date in 2019
Technical Skills
• Audio Foundations - Lynda.com, May 2019
• I Movie - Lynda.com, May 2019

13. Walter Cronkie
I suppose popularity is measured by ratings. If a
broadcaster is known as the leader because of ratings, then that's
where people most want to be seen and heard, so there's no question that
there's an advantage.
“

14. REFERENCES
Sports Internship jobs. (n.d.). Retrieved from https://
www.indeed.com/q-Sports-Internship-jobs.html
Walter Cronkite Quotes. (n.d.). Retrieved from https://
www.brainyquote.com/quotes/walter_cronkite_804697?
src=t_broadcaster
2019 U.S. Open (golf). (2019, May 27). Retrieved from https://
en.wikipedia.org/wiki/2019_U.S._Open_(golf)
https://www.linkedin.com/in/paytonsun/
Biography of Walter Cronkite. (2015, December 11). Retrieved
from https://cronkite.asu.edu/about/walter-cronkite-and-asu/
walter-cronkite-biography
Facebook.com/fangsbites. (2016, June 07). ESPN seeing big
ratings in key demographics this year to date. Retrieved from
https://awfulannouncing.com/2016/espn-seeing-big-ratings-in-
key-demographics-this-year-to-date.html
Announcers. (n.d.). Retrieved from https://datausa.io/profile/soc/
announcers