Joshua Olson grew up in Rockford, Illinois and has been interested in theater most of his life. He served 3 years in the U.S. military and is now studying Entertainment Business at Full Sail University. His goal is to land an entry-level job in ticket analysis and eventually become the General Manager of the Minskoff Theater in New York City by focusing on developing business skills and growing his professional network.

1. PERSONAL BRAND EXPLORATION
Joshua Olson
Project & Portfolio I: Week 3
February 20, 2019

2. The youngest of three siblings, Joshua Olson
grew up in Rockford, Illinois just outside of
Chicago. This helped reveal his most important
ethics and principles. He’s been interested in
theater most of his life and has dreams of
running a theater some day. After serving 3
years in the U.S. military as a soldier, Joshua
enrolled in the Entertainment Business program
at Full Sail University where he’s focused on
developing key business skills that will grow his
portfolio.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Producer
• Operations Manager
• General Manager
Girl/ Boy Next Door Archetype -
Create affordable performances for
everyone. Create a great work
environment where people feel safe
and content and free of judgement.
Data Analysis for Theaters and live venues.

4. • DEMOGRAPHICS: Well
educated. Experienced and
strong commutation skills.
• PSYCHOGRAPHICS: Must love
theater and live performance.
Have a strong passion to interact
with people from all over the world.
• IDEAL AUDIENCE MEMBERS:
Nick Scandalios- Executive Vice
President
Recruiters & Hiring Managers at Nederland Organization,
Disney, KGM Theatrical
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level ticket analyst at Disney.
‣ Connect with over 250 people on LinkedIn that
are within the NYC area.
Mid Term: (2025)
• Land a position in NYC and build enough resources
to make the move.
‣ Keep growing my contact list to over 500+.
Long Term: (2040)
• General Manager of Minskoff Theater.
‣ Save $25,000 and create at least 2 new
sponsorships.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media 85%
Word Press 65%
Punctual 90%
Presenting 50%
SOFTHARD
Excel 70%
Marketing 60%
Professional Writing 20%
Public Speaking 30%
SOFTHARD

7. I help theaters and other live performance
venues increase ticket sales through
reasonable pricing strategies.
PROMISE

8. CREDENTIALS
Work Experience:
• 6 years of sales experience
• 3 years served in the US Army
Education:
• Harlem High School class of 2007
• Entertainment Business, B.S., Full Sail University (Exp. 2021)
Awards:
• National Defense Service Medal
• Afghanistan Campaign Medal
• Valorous Unit Award

9. COMPETITION
Nicholas Hipple
Industry Experience:
• 3 month internship at Nederlander
Producing Company
• Theatrical Operations Associate
Education:
• Business and Theatre B.A.- Virginia Wesleyan
University
• Accounting and Finance Masters Degree- Virginia Tech
Leadership Experience:
• 4 Leadership endorsements on LinkedIn
• Building Supervisor and tutor while attending school.
Skills and Proficiencies:
• Management - 1 endorsements
• Microsoft Office - 1 endorsements
Joshua Olson
Overall Online Presence:
• More than 400 connections, banner image not yet
customized, amateur headshot, Active on most social
media platforms,
• Grade:
Industry Experience:
• 1 year internship at Dr. Phillips Center
Education:
• Current student enrolled in Entertainment Business
B.S. at Full Sail University
Leadership Experience:
• U.S. Army, multiple leadership roles
Skills and Proficiencies:
• Word Press
• Excel
• Marketing
Overall Online Presence:
• Over 100+ connections on LinkedIn
• Grade:

10. COMPETITION
Benjamin DeFusco
Industry Experience:
• 4 years Account Executive
Education:
• Full Sail University (specific degree not listed)
• The Ohio State University (degree not listed)
Noteworthy Experience:
• Self Employed Musician/ audio engineer 7 years
• Sales Manager PSAV 1 year 8 months
Skills and Proficiencies:
• Sound - 2 endorsements
• Sound design - 2 endorsements
Joshua Olson
Overall Online Presence:
• 500+ connections, banner image not yet customized,
amateur headshot, URL not yet customizedGrade:
Average,
Industry Experience:
• 1 year internship at Dr. Phillips Center
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• U.S. Army, multiple leadership roles
Skills and Proficiencies:
• Word Press
• Excel
• Marketing
Overall Online Presence:
• Over 100+ connections on LinkedIn
• Grade: Average, 58 out of 100

11. BRAND POSITION
Bringing people together without the fear of
judgement to enjoy live entertainment at an
affordable cost.
JOSHUA OLSON

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Theater Conference Date and Time TBA
• The International Alliance of Theatrical Stage Employees
Digital Marketing
• Primary Content: Keep producing blog posts with facts and
ways to improve the cost of tickets and the attendance of live
entertainment. Get insight and knowledge from professionals.
• Primary Tools: Facebook, Instagram and LinkedIn will be the
primary social media I will use. 500+ connections on LinkedIn
before graduation within the industry.
• Website: I plan on using the portfolio website as a jump starter
for a blog series and to promote myself to other industry
professionals.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Looking for industry experienced professional with
managerial experience and at least 10 years in the
industry.
Formal Education
• Complete Entertainment Business, B.S. by expected
graduation date in 2021
• Complete Entertainment Business, Masters by April of
2022
Technical Skills
• Raisers Edge software
• Advanced knowledge of standard theatrical software
(Vectorworks, Lightwright, ETC Eos Family, QLab)
Soft Skills
• Reviewing P&L statements
• Creating staff schedules
• Join IATSE and events, starting May 2021

14. Joshua Olson
Have you seen all the cost associated with
going to a live event or a theater performance
lately? Well, what I do is look for ways to incorporate
service fees into the ticket price in order to cut down of the price for the
consumer.Right now, I am working on a presentation that I am going to take
to a couple of the large ticketing firms in order for them to take there portion
from the venues or theaters instead of the guest. Customers will love the
idea and make it affordable to see live entertainment again.
“

15. REFERENCES
(n.d.). Retrieved from https://www.glassdoor.com/Job/
jobs.htm?
suggestCount=0&suggestChosen=true&clickSource=searc
hBtn&typedKeyword=theater+&sc.keyword=Theater+Mana
ger&locT=C&locId=1132348&jobType=
About the IATSE. (2018, March 6). Retrieved from https://
www.iatse.net/about-iatse
Home. (n.d.). Retrieved from https://nederlander.com/
Join Our Team. (n.d.). Retrieved from https://
broadwaydirect.com/join-our-team/
National Theatre Conference. (n.d.). Retrieved from http://
www.nationaltheatreconference.org/
Paulson, M. (2017, June 26). Theater Jobs Skew White
and Male, Study Finds. Retrieved from https://
www.nytimes.com/2017/06/26/theater/theater-jobs-skew-
white-and-male-study-finds.html
Summary Report for: 11-1021.00 - General and Operations
Managers. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/11-1021.00
Summary Report for: 27-2012.00 - Producers and
Directors.
(n.d.). Retrieved from https://www.onetonline.org/link/
summary/27-2012.00
https://www.linkedin.com/in/benjamin-defusco-47aa9153/
https://www.facebook.com/bendefusco
https://www.linkedin.com/in/nicholas-hipple-m-acc-8311b5b7/
https://www.facebook.com/nicholas.hipple?epa=SEARCH_BOX