C. AmaKai Clark has created a personal brand exploration document that outlines their background, skills, experiences, goals and plan to build their professional network and brand. They grew up in a musical family in Boston and have extensive experience in the music industry as a singer, songwriter, dancer and artist manager. Their education includes a diploma from Berklee College of Music and they are currently pursuing a Music Business degree from Full Sail University. Their goals are to obtain an A&R coordinator position, establish themselves as an A&R director and eventually create an independent music label. They plan to actively network at industry events, associations and online to build their professional connections and online presence.

1. PERSONAL BRAND EXPLORATION
C. AmaKai Clark
Project & Portfolio I: Week 1
October 29, 2023

2. “Hello, I am C. AmaKai Clark. I am originally from Boston,
Massachusetts. Growing up in Boston I learned that honest business
ethics is always a priority. I carried that with me throughout my
career. I come from a background of musicians in my Family. There was
always different kinds of music genres playing in our home. I was
always singing and harmonizing with every songs that blared through
the radio. My friends in high school would say “You know every song on
the radio.” As a child I was too shy to go on stage to sing. I started out
as a dancer, in my Mother’s African dance company. Which helped me
build confidence. I soon went into Theatre Arts. Where I fell in love
with the stage. I then attended Berklee College of Music on a 4-year
Diploma Scholarship, by audition. My writing skills intensified. I
received several opportunities during that time. I traveled to Munich,
Germany to perform, became a member of AFTRA, and bmi, recorded
with MCA Records as Background vocalist, wrote and appeared on
several jingles, and complications as a session singer, and solo artist. I
spend several years in Atlanta, Ga and managed a solo artist, a model,
and a Rap trio for 3 years. I then ventured into Artist Relations
Management, for 4 years. I am presently an artist relations manager,
for WizMack, a rap artist. I also work at various local recording
studios as an assistant producer, and songwriter”.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Talent Manager
• A&R
• Music Supervisor/ Music Representative
BRAND ARCHETYPE – Over the years I have
established a creative mindset, and
challenge conventional thinking, to explore
uncharted territory’s, which bring my ideas
to life. I look for ways to be more efficient
and impactful. Approaching work with a
new perspective. I am dedicated to ethical
business practices and building strong
relationships within the industry. I enjoy
pushing what is impossible and leaving a
positive lasting impression.
Careers for MUSIC BUSINESS
& MANAGEMENT
Picture Relevant
to Your Industry
Goes Here

4. STAFF AT INSOMNIAC MUSIC GROUP, SONY & C.M.E.
TARGET AUDIENCE
Sara Napolitano
Outreach Plan:
• I would start with a formal LinkedIn message, to the HR of Jive
Records. Clearly communicate my desire for the position I am seeking
through IMG. Convey that I found her background extremely
interesting and admirable, and why. Briefly explain why I am
interested. Express that I have been a fan of her work for several
years, and I would be deeply honored to be a part of such a prestigious
name in the Entertainment Industry. Close by thanking her for her
time, and consideration.
• I will respectfully wait for replay within one, or two week.
Then Follow-up with polite letter to email.
Talent Acquisition & Human
Resources I Organizational
Development I Operations
Management at Insomniac Music
Group
Jasmine Wideman
Outreach Plan:
• I would share with Mrs. Wideman that I reaching out to her with great
interest in joining Sony Music Entertainment. My approach would be
different because of Mrs. Wideman is VP of Human Resources.
• Express that express that I have developed a strong skill set, and
knowledge in the desired position. Mention skill sets, and any area of
expertise that is relevant to desired position..
• I will respectfully wait for replay within one, or two week. Then
Follow-up with polite letter to email.
PROFILE
PICTURE MSHRM, Vice President of Human
Resources at
SONY MUSIC ENTERTAINMENT
Camille Evans
Outreach Plan: (Connected On LinkedIn)
• Camille and I have worked at the same company in the past. We spoke 2
years ago, concerning another artist I was managing, during her time
at Roc Nation. Considering that connection I will remind Camille of our
past work experience, and briefly describe the positive experiences we
had while working at the same company.
• I would start by using LinkedIn to Reach Out with a Professional Cover
Letter, and resume consisting of recent skills, education, experiences
and goals.
• I will respectfully wait for replay within one, or two week. Then
Follow-up with polite letter to email.
PROFILE
PICTURE
Marketing Strategist
at C.M.E MUSIC GROUP

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• ACQUIRE POSITION AT AS A&R COORDINATOR.
• Keeping up with Industry connections through social media, reading and
research. Building LinkedIn Connects from 600 to 800 connections.
‣ Becoming more active, and visible on social media.
‣ Attending Music Industry seminars, and conferences to network
with Entertainment Industry Professionals.
Mid Term: (2030)
• ESTABLISH A&R DIRECTOR POSITION.
‣ Developing a Trustworthy Brand and successful, and reputable
entity in the Music Industry, by building a solid network of clients,
and industry professional.
‣ Meeting goals of the label by meeting with label executives,
creating valuable new resources and solidifying connections that
will strengthen the A&R Department.
Long Term: (2035)
• CREATING INDEPENDENT MUSIC LABEL.
‣ Gathered knowledge, and experience from previous connections,
and ventures to organize independent label. Hiring staff, including
interns and establishing Brand as sought after, high ranking
Independent business entity.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Research Skills
SOFT
HARD
Expert
all
Graphic Design Expert
Critical Thinking Adept
juj
u
Expert
Music Metadata and Digital Asset Management
SOFT
HARD
Novice
M
u
Digital Music Platforms Expert
Creativity & Innovation Expert
Leadership & Teamwork/Judgement & Decision Marking Expert
Communication

7. “I, C. AmaKai Clark, embody ethical conduct, reliability,
accountability, critical thinking, innovation, adaptability, and
will exemplify continuous improvements. I will show that I am
all these things, and committed to making a positive impact, by
contributing to the successes of my team, and striving for
excellence. It is also important to remember making promises is
not enough; following through on these commitments and
demonstrating them consistently in my actions is key to building
trust and a strong professional reputation.”
PROMISE

8. CREDENTIALS
Work Experience:
• Manager, H.I.M - Rap Trio.
• Artist Relations Manager; WizMak, Rap Artist.
• Principal Choreographer.
• Assistant Engineer/Session Vocalist.
• Vocalist - ProSieben 7 TV- Munich Germany.
• Vocalist - WCVB TV – Boston.
• BG Vocalist – MCA Records.
Education:
• Music Business Diploma Program, Berklee College of
Music
• Music Business, B.A., Full Sail University (Exp. 2025)
Awards:
• Marketing Strategies Award – Pine Manor College.
• Community Service Award – Boston Police Department.
• Positive Mention in DownBeat Magazine.
• Outstanding Principal Choreographer Award – Kayaletu
Zimbali Dance Company.
• National Society of Collegiate Scholars – Member FS
University
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
TOCCARA
THOMAS
Industry Experience:
• Digital Marketing Specialist
• Artist Relations Specialist – 3300+
Climbing - Intern
• Toccara Thomas Music
Education:
• Full Sail University
Leadership Experience:
• Worship Leader
• Featured Artist: Indie Music Women
• Director of Church Plays
Skills and Proficiencies:
• Social Media - 3 endorsements
• Reliability - 3 endorsements
• Singer-Songwriter- 2 endorsements
• Proven Leadership Skills 3 endorsements
• Music Performance 1 endorsement
C. AMAKAI CLARK
Overall Online Presence:
• 500+ Connections. Customized Banner. Professional
Headshot. Detailed Profile. Published Article. No Activity
on Social Media. Customized LinkedIn URL.
• Grade: Average. 75 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• MCA Records –BG Vocalist
• ProSieben 7 –Munich, Germany – Vocalist
• AFTRA &BMI Member
Education:
• Columbia School of Broadcasting
• Berklee College of Music
• Pine Manor College
• Full Sail University 2025
Leadership Experience:
• Principal Choreographer
• Marketing Award
• Artist Relations Manager
• Songwriter at C. AmaKai Clark Music
Skills and Proficiencies:
• Music Industry - 37 endorsements
• Music – 24 endorsements
• A&R- 20 endorsements
• Songwriting - 27 endorsements
• Recording -17 endorsements
Overall Online Presence:
• 500+ Customized Banner. Professional Headshot. Profile
Detailed. No Published Articles. Active on other Social
Media. URL Customized.
• Grade: Average. 85 out of 100

10. COMPETITION
JORDAN KASHANI
Noteworthy Experience:
• Intern: Rogue Black Studios
C. AMAKAI CLARK
HEADSHOT
Industry Experience:
• A&R Coordinator at Motown Records
Education:
• University of Southern California
• USC Dollinger Master of Real Estate
Skills and Proficiencies:
• Real Estate Development - No Endorsements
Overall Online Presence:
• 500+ Connections. Customized Image. Professional Headshot.
No Detailed Profile. No Post, or Published Articles. No
Activity on Social Media. No Customized LinkedIn URL. Grade:
Poor 50 of 100
Industry Experience:
• MCA Records –BG Vocalist
• ProSieben 7 –Munich, Germany – Vocalist
• AFTRA &BMI Member
Education:
• Columbia School of Broadcasting
• Berklee College of Music
• Pine Manor College
• Full Sail University 2025
Leadership Experience:
• Principal Choreographer
• Marketing Award
• Artist Relations Manager
• Songwriter at C. AmaKai Clark Music
Skills and Proficiencies:
• Music Industry - 37 endorsements
• Music – 24 endorsements
• A&R- 20 endorsements
• Songwriting - 27 endorsements
• Recording -17 endorsements
Overall Online Presence:
• 500+ Customized Banner. Professional Headshot. Profile
Detailed. No Published Articles. Active on other Social
Media. URL Customized.
• Grade: Average. 85 out of 100

11. BRAND POSITION
“I am C. AmaKai Clark. I believe that true success is not achieved
by simply following the status quo, but fearlessly chasing new
possibilities. I was taught that success is not handed to me but
earned through perseverance, determination and a willingness
to go above and beyond expectations. I am committed to ethics on
every decision, ensuring that pursuit along with a vast amount
of creativity, innovation, and dedication. I will uphold integrity,
moral principals, and community at the core of everything I do.”
C. AMAKAI CLARK

12. NETWORKING & MARKETING
Industry Events & Organizations
• MUSIC BUSINESS ASSOCIATION
‣ 2025 | 4145 Hillsboro Pike #300 Nashville, TN 37215
• A&R WORLDWIDE
‣ 2025 | Burbank, CA
• INTERNET MARKETING ASSOCIATION
‣ 2025 | 638 Camino De Los Mares San Clemente, CA 92673
Digital Marketing
• Primary Content: My form of Digital Marketing: 1.Take people behind the scenes, with visual
content. 2. Keep post clear and precise (to much content at once can be overwhelming) 3. Always
tailor post to attract ideal candidate. 4. Share interesting and sharable content that relates to
my brand characteristics, by sticking to an original creative vibe, based on my archetypes, that
makes me stand out. 5. Build a professional “seduction” towards my social media content.
• Primary Tools: My primary tool is LinkedIn, and Instagram. Online search for Web Data companies
for Brand Monitoring, Reputation Management, and discovering Social Trends and Topics. (Ex: Social
Pilot and Zyte). It’s important to create a Content Calendar to assure consistently. Customize
promotion to each platform. On High performing post repurpose content into different formats such
as blog, videos, infographics and podcast. Share at different intervals to reach new audiences or
remind my existing audience of valuable content.
• Website: Increasing Awareness: Using target words to increase visibility and drive more traffic to
my portfolio. Ensure that portfolio reflect my identity by portraying a cohesive and professional
image and showcasing my best work to attract credibility and potential customer’s. Keeping up with
engagement with online communities, sharing advice, expertise, request testimonies from satisfied
customers, endorsements, ensuring portfolio is mobile friendly, sharing link to portfolio, and
regularly updating portfolio. Making sure I am staying true, and accurate of my Brand. These are
some of attributes that will help establish my authority and drive traffic to my portfolio.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would be honored to seek a Full Sail Graduate. They
should have a least 2 years of experience in the Music
Business genre. Preferably within the A&R focus. 2024-2026
Partnership with Chiquita Goster, FS Graduate
Formal Education
• FULL SAIL UNIVERSITY – 2025
• BERKLEE COLLEGE OF MUSIC
Technical Skills
• Budgeting and Financial Management – Financial
Planning & Analysis and Performance Management –
(Book) Sept. 2024
• Website Design & Maintenance. LinkedIn - Dec. 2023
• Social Media Management & Engagement – LinkedIn Nov.
2023
Soft Skills
• Networking- Music Business Association. May 2024
• Live Presentation Skills – Clear Communication Academy –
Aug. 2024
• Patience - “Touring & Mental Health: The Music Industry
Manual’ (Book) Jan. 2024

14. C. AmaKai Clark
“I have great innovative ideas, and I also work well under pressure. While I attended Pine Manor
College my Marketing class was split into groups to form a mock corporation. I spoke with my group
members about an idea I felt would work towards increasing college enrollment, with
international students. The idea applied to students who were researching and scouting colleges,
and universities to attend in America. I was very excited my group approved of it. We began our
work. I acted as President of the Corporation in the group assignment. I produced the idea to give
each student, overseas, a ‘Host Student’ from Pine Manor College. This made it possible for the ‘Host
Student’ and the International student to created a bond. Sharing experience about the college,
and their own lives, through video chat, and social media’s. The student had the opportunity to
embrace a better feeling of what it would be like, going to school in America. Building a positive
relationship with a ‘Host Student’ would contribute towards the International student enrollment
at Pine Manor College. My teams Marketing Strategy Won the Marketing Strategy Competition at
Pine Manor College.”
“

15. REFERENCES
Alexander, J. (2018). Financial Planning & Analysis and Performance Management. In Perlego (1st ed.). Wiley.
https://www.perlego.com/book/994241/financial-planning-analysis-and-performance-management-
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Cj0KCQjwhfipBhCqARIsAH9msbncG
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Director of A&R. (n.d.). Careers in Music | Music Schools & Colleges. https://www.careersinmusic.com/director-a-r/
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https://www.zyte.com/data-types/social-media-scraper/?gl=1
Gillivan, C. (2019, December 2). 9 Ways to Improve Your Digital Freelance Portfolio. Medium.
https://medium.com/@connorgillivan/ 9-ways-to-improve-your-digital-freelance-portfolio-e06b1f09b964
Glassdoor. (2023). Glassdoor Job Search | Find the job that fits your life. Glassdoor. https://www.glassdoor.com
Internet Marketing Association: Marketing Association -IMA. (2023, October 11). IMA Network. https://imanetwork.org
LinkedIn. (n.d.). Www.linkedin.com. Retrieved October 29, 2023, from
https://www.linkedin.com/search/results/people/?currentCompany=%5B3039%5D&network=%22F%22&origin=JOB
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Music Business Association. (n.d.). Music Business Association. Retrieved October 29, 2023, from https://musicbiz.org
O*NET OnLine. (2019). Onetonline.org https://www.onetonline.org
Pixabay. (2023). Pixabay. Pixabay.com. https://pixabay.com
Recruiter, Z. (2023). ZipRecruiter. ZipRecruiter; ZipRecruiter. https://www.ziprecruiter.com
Touring and Mental Health: The Music Industry Manual. (2023, October 19). https://www.touringmanual.com
Virtual Communication Course Online | Clear Communication Academy. (n.d.). Clear Communication Academy Team.
Retrieved October 29, 2023, from https://www.clearcommunicationacademy.com/virtual-communication-course-online/