PB Project 1: Exploring Your Personal Brand - Rebekah McMaster Full Sail University, B.S Music Business

1. PERSONAL BRAND EXPLORATION
Rebekah McMaster
Project & Portfolio I : Week 3
January 25, 2020

2. First in her family to attend university, Rebekah
McMaster grew up in Leavenworth, Kansas; a very strict
military town which helped mold her core values of
hard work, respect and responsibility. She has been a
devout music lover her entire life, so much so, that she
has decided to pursue this life-long love as not only a
career but also as a lifestyle. She dreams of one day
becoming a renowned Music Supervisor for blockbuster
movies and television shows. She has already begun
climbing the career ladder at her current job now;
Manager of the Box Office at a music venue in North
Dallas. Rebekah is currently in the process working
towards her bachelor’s degree in music business from
Full Sail University.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Music Clearance Specialist
• Music Arranger
• Production - Stage manager
Creator Archetype – A visionary in the
industry. They follow the desire to
create content that is both special and
meaningful. Using the core aspiration
to produce and design amazing –
unique works that elevate music into
being an essential part of a scene
Music Supervision within the Entertainment Industry

4. • DEMOGRAPHICS: 70% Female & 30%
Male, between the ages of 16-30
years old. Mixed Race and
Orientation, High School to College
and beyond education. Located in
Predominantly North America.
• PSYCHOGRAPHICS: Loves music and
the emotional response it can
provoke in people. Spends time
watching young-adult and adult
rated movies and television shows.
Follows a more liberal and open
minded lifestyle. Regularly immerses
themselves into a fictional world
brought on by books or other media
forms.
• IDEAL AUDIENCE MEMBERS:
Alexandra Patsavas, Chris Mollere,
Laura Webb.
Recruiters & Hiring Managers at Chop House Music &
Fusion Music Supervision
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Promoted to Production Manager at House of
Blues, Dallas.
‣ Lead and manage concert production
from beginning to end with proficiency &
communication with artists.
Mid Term: (2028)
• Land a position as a working music supervisor at
Chop House Music Supervision.
‣ Begin working on solo projects with
contracts; blockbuster movies and award-
winning television shows.
Long Term: (2041)
• Establish my own personal Music Supervision
company with my own employees.
‣ Be nominated for a Guild of Music
Supervisor award; Best Music Supervision –
Television Drama.

6. Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Eventbrite Event Creation 90%
Ticketfly Event Creation 65%
Time Management 70%
Public Speaking 60%
SOFTHARD
Event Production 55%
Microsoft Excel Proficiency 70%
Reading Comprehension 80%
Public Speaking 60%
SOFTHARD

7. I will always, to the best of my ability,
provide exceptional and outstanding
music selections for the entertainment
industry that will forge emotional
connections with the audience.
PROMISE

8. CREDENTIALS
Work Experience:
• 3 years in being a personal assistant
• 1 year in concert management
Education:
• Associate of Arts, A.A., Collin College
(2019)
• Music Business, B.S., Full Sail University (Exp. 2021)
Awards:
• Certificate of Excellence in
Academic Planning, Collin College
(2018)

9. COMPETITION
Allisyn Smith
Industry Experience:
• 7 years of experience in being a
musician at House of Praise
Ministry
Education:
• Current student enrolled in Music Business, B.S.
at Full Sail University
Leadership Experience:
• No leadership experience listed.
Skills and Proficiencies:
• No skills or Proficiencies listed
Overall Online Presence:
• Less than 10 connections, banner image not yet
customized, professional headshot, lack of details
throughout profile, no articles published, active
on social media, URL not yet customized
• Grade: Average, 53 out of 100
Industry Experience:
• 1 year of experience managing Box
Office duties at a concert venue
Education:
• Current student enrolled in Music Business, B.S.
at Full Sail University
Leadership Experience:
• Lava Cantina, Managing two departments with
dozens of employees.
Skills and Proficiencies:
• Microsoft Office – 1 endorsements
• Customer Service – 1 endorsements
• Public Speaking - 1 endorsements
Overall Online Presence:
• Less than 10 connections, banner image
customized, professional headshot, detailed
summaries throughout profile with two content
pieces, no articles published, sporadically active
on personal social media accounts, URL not yet
customized
• Grade: Average, 58 out of 100
Rebekah McMaster

10. COMPETITION
Joshua Pelletier
Industry Experience:
• 4 years experience working at
A&R and Promotions as an audio
engineer
Education:
• Music Technology, B.S. from Columbia College
Chicago
Leadership Experience:
• 1 Course accomplishment in Audio Production
• 1 Course accomplishment in English Language
Skills and Proficiencies:
• Customer Service - 6 endorsements
• Event Planning - 5 endorsements
• Microsoft Office - 6 endorsements
Rebekah McMaster
Overall Online Presence:
• 400+ connections, banner image customized,
professional headshot, sufficient details
throughout profile, no articles published, active
on social media, URL not yet customized
• Grade: Good, 70 out of 100
Industry Experience:
• 1 year of experience managing Box
Office duties at a concert venue
Education:
• Current student enrolled in Music Business, B.S.
at Full Sail University
Leadership Experience:
• Lava Cantina, Managing two departments with
dozens of employees.
Skills and Proficiencies:
• Microsoft Office – 1 endorsements
• Customer Service – 1 endorsements
• Public Speaking - 1 endorsements
Overall Online Presence:
• Less than 10 connections, banner image
customized, professional headshot, detailed
summaries throughout profile with two content
pieces, no articles published, sporadically active
on personal social media accounts, URL not yet
customized
• Grade: Average, 58 out of 100

11. BRAND POSITION
Rebekah believes in a deeper connection
between music and its audience, she sets the
standard that goes above and beyond what
others have done and will do for the following
decade. when it comes to music and its
influence Rebekah knows best.
REBEKAH MCMASTER

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 SXSW Future of Music Conference
‣ March 16 - 21 | Austin, TX
• America Music Association 2020 Amaericanfest
‣ September 15 - 20 | Nashville, TN
• Guild of Music Supervisors
‣ Friend of the Guild Membership
Music Business
• Primary Content: Online Portfolio – promoting my social
media platforms that content with my business
incentives. Keep my LinkedIn profile as current as
possible while continuing to make essential connections
with like-mind industry professionals.
• Primary Tools: LinkedIn and Instagram – I will use these to
promote my experience in the industry while also making
connections with potential future employers.
• Website: Full Sail digital portfolio site to both promote
and showcase all my work towards my career; music
supervision. As well as all my projects that I complete
while at Full Sail and using those to show my knowledge
and experience in the music business industry.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level music production
professional with at least 10 years of experience in
the music & entertainment industry, August. 2021
Formal Education
• Complete Music Business, B.S. by expected
graduation date in 2021
Technical Skills
• Eventbrite Proficiency with event creation and
event management within the Eventbrite
system.
• Event Management and Event postproduction at
concert venue.
• Submitting budgets as required for special events
and projects.
Soft Skills
• Ensuring the venue is running on time with
scheduled events and other private parties
simultaneously.
• Distributing show information and daily run-
downs to appropriate departments, as needed.

14. Rebekah McMaster
My name is Rebekah McMaster and I am currently a full-time student at Full Sail University, I am 1 year away
from graduating with my bachelor’s degree in music business. I also work full time at a music venue in
North Dallas where I am getting experience working in the music industry and how to manage both artists
and live music, overall. I know that in the past several years there have been so many more artists coming
out of the woodwork and because of that touring is a more sought-after industry within the music field.
Everyone wants something new and different, unique that makes them standout amongst the rest! That is
where I come in; I can be an asset to any concert venue and production team. I have the experience, the
education but most importantly the passion and drive to be the best I can be. If given me the chance to
work with you at your venue and show my skills and hard work, I promise I will not disappoint.

15. REFERENCES
(2020, January 2). Retrieved from
https://www.indeed.com/viewjob?jk=0fbc
210651f58c1c&q=Music+Supervisor&tk=1dvi
colhg3579000&from=web&vjs=3
About AMERICANAFEST. (2019, December
3). Retrieved from
https://americanamusic.org/about-
americanafest
Future of Music: SXSW Conference &
Festivals. (n.d.). Retrieved from
https://www.sxsw.com/conference/future
-of-music/
Join: Guild Of Music Supervisors. (n.d.).
Retrieved from
https://www.guildofmusicsupervisors.co
m/fog
LinkedIn Profile Allisyn (Tiphani) Smith.
(n.d.). Retrieved from
https://www.linkedin.com/in/allisyn-
smith-b08683ab/
LinkedIn Profile Joshua Pelletier. (n.d.).
Retrieved from
https://www.linkedin.com/in/joshua-
pelletier-071431103/
Stage Manager Job in San Diego, CA at
Live Nation. (2019, October 16). Retrieved
from
https://www.ziprecruiter.com/ojob/f8de56
f1d9e613826449eba0881adebe
Summary Report for: 27-2041.04 - Music
Composers and Arrangers. (2019).
Retrieved from
https://www.onetonline.org/link/summar
y/27-2041.04
The Creator Brand Archetype - Brand
Strategy Consultants. (n.d.). Retrieved
from https://visionone.co.uk/research-
services/consumer/brand-
research/brand-archetypes-2/the-creator/