2. CAREER CATEGORY:
CHANGING CAREERS
Short Term Career Goal:
•After graduation (July 2025)
-Start at an entry level
marketing position at a record
label in Nashville
Long Term Career Goal:
(2035)
•Be marketing for the top
artists in the music industry
5. COMPETITION
Claire Russo
Work Experience: 2 years as
interactive marketing manager at
Warner Music Group
Education:
BA, Arts, Entertainment, and
Media Management
Noteworthy Experience: Social
Media Assistant at Shelter Music
Group as well as Digital
Marketing Intern
Skills: SEO, Copywriting, Brand
Strategy
Online Presence: 455
Connections
Brooke Hardesty
Work Experience: 11 years VP of Interactive Marketing
at Warner Music Group
Education: BBA, Music Business, Business Emphasis
Noteworthy Experience:
Skills: Brand Strategy, Brand Marketing, Campaigns,
Brand Management
Online Presence: 500 plus Connections
6. IDENTITY
Core Values: Golden Circle:
• Acceptance Why? Encourage engagement and support for those making music and sharing it with the world
• Caring How? Sharing artist’s content to draw in more fans and streams
• Creativity What? Digital Marketing for artist’s music
• Resilience
Vision: Increase fanbase, streams, and social media interaction for musicians big and small.
Passion: Promoting artist’s music
Guiding Principle: Strive to be true to yourself and encourage authenticity in others.
Super Power: Leave audiences feeling engaged and inspired by the creativity of artists globally
7. PROMISE &
POSITION Promise:
I help artist’s and music
corporations increase
revenue of music content
through inspirational
campaigns that promote
creativity and breaking the
status quo.
Position:
Fostering Artistic Expression.
8. NETWORKING
Industry Events:
Music Biz 2024
May 13, 2024 - May 16, 2024
JW Marriott Nashville
Objective: Meet industry professionals and share
ideas on how to better market artists and music
companies. Ask for their opinions on the music
industry today and make video shorts with their
knowledge.
7th Annual Music N' Media
Friday, February 2 · 3 - 8pm PST
4851 West Jefferson Boulevard Los Angeles, CA 90016
Objective: Meet industry professionals who I can gain
valuable insights into the latest trends, techniques,
and technologies shaping the music and media
landscape from.
Elevator Pitch:
These days with all the digital competition it’s hard to
keep the focus of audience for more than a few
seconds. Imagine having a content strategist who not
only comprehends the dynamics of the digital
landscape but also lives and breathes music. I've
successfully crafted and executed content strategies
for RCA Records as well as Universal Music Group]
driving significant audience growth and engagement.
Mentorship: Seeking senior level marketing pro with
at least 15 years oi experience, preferably a woman I
can learn the ropes from in a male dominated
9. DIGITAL MARKETING
Online ID Calc. Scores Brand Archetype
•Volume: Greater than 0 Archetype: Lover
•Relevance: Less than 0 Description: This brand focuses “on passion, desire,
and creating strong emotional bonds with their customers.
•Purity: Low
•Diversity: Greater than 0
•Validation: Less than 0
Digital Marketing Strategy to Improve Online ID Calculator Scores While Exuding Brand Archetype
•Focus Variables: Validation, Purity, Volume, Relevance, Diversity
•Type of Content: Blog- Creating social media based to share tools and tips that help musicians grow followers, streams, and fan interactions
•Primary Tools for Distribution: FB and Instagram- promote blog through short clips and teases of content tips- network with musicians and
get testimonials from those who use this information and found success
10. PROFESSIONAL DEVELOPMENT
Technical Transferrable
SEO Public Speaking
•Task: Complete SEO Foundations Task: Complete Managing Your
Anxiety While Presenting Course
Course with action items Org: LinkedIn Learning
•Org: LinkedIn Learning Date: March 2024
•Date: April 2024
Data & Analytics Excel
•Task: Complete Google Data Analytics Course Task: Complete Master Excel Course
•Org: Google Coursera Org: LinkedIn Learning
•Date: June 2024 Date: April 2024
