Personal Information
Organization / Workplace
Montreal, Canada Area Canada
Occupation
Strategist at bleublancrouge
Industry
Advertising / Marketing / PR
About
People want every moment of their lives to count for something. My core responsibility as a brand strategist is to support brands taking their cues from this wish to help them retain relevance and create value in the 21st century.
Curiosity spotter, attentive listener and chameleon-like person, I help brands and companies to empathize with their audience and to state their problems by looking at the big picture with a fresh perspective.
From a marketing background with a strong interest in behavioural economics, design thinking and consumer psychology, I consider no stone has to be left unturned when it comes to uncover compelling insights and to have a positive impact in peoples' live...
Tags
marketing
strategic planning
branding
vice
strategy
communication
brand
sxsw
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Presentations
(4)Likes
(153)Culture + Design
Erik Dahl
•
12 years ago
Business design & Lean start-up, Incubateur Grain 2013
Emmanuel GONON
•
10 years ago
Ibm design thinking field guide v3.4
Newflux UX/UI News
•
7 years ago
Pixar's 22 Rules to Phenomenal Storytelling
Gavin McMahon
•
10 years ago
Creativity & Technology In The Age Of AI
Adobe
•
5 years ago
Ecosystem Design
Pablo Sanchez Martin
•
9 years ago
A Hunter's Guide To BS-Free Insights
Tom Morton
•
11 years ago
Networks and the Next Economy
Tim O'Reilly
•
6 years ago
The value of brand
luciantrestler
•
6 years ago
Go-To-Market Strategy - Entrepreneurship 101 (2012/2013)
MaRS Discovery District
•
11 years ago
Go-to-Market Best Practices for Startups
a16z
•
9 years ago
IMC 611 - Market Research & Analysis | The Walt Disney Company
Ashley Santore, M.S.
•
6 years ago
Fjord Design From Within
Fjord
•
6 years ago
Intro to Branding & Brand management - Elkottab
Muhammad Omar
•
9 years ago
Kapferer Brand identity Prism
Zeynep Çıkın
•
10 years ago
Het Grote Marketingcongres LST x Nuon Brand Conflict Model
Lemon Scented Tea
•
7 years ago
11 Trends in the Future of Retail According to Brian Solis
Brian Solis
•
7 years ago
UX, ethnography and possibilities: for Libraries, Museums and Archives
Ned Potter
•
7 years ago
Visual Design with Data
Seth Familian
•
7 years ago
Acid Test for two sectors
Mónica Tisminesky
•
10 years ago
Creative Brief Workshop
Mr President
•
14 years ago
The Dictionary of Brand by Marty Neumeier
Liquid Agency
•
10 years ago
How Brands Grow : A summary of Byron Sharp's book on what marketers don't know
Amie Weller
•
9 years ago
What's in a name? Eight best practices for creating a successful name brand
Siegel+Gale
•
10 years ago
Introduction to Account Planning
Ross Cidlowski
•
11 years ago
The Anatomy of Account Planning
blaiq
•
7 years ago
The Power Of Archetypes In Brand Creation
Bianca Cawthorne
•
14 years ago
Nudge Theory
Kelly Gancas
•
7 years ago
Personal Information
Organization / Workplace
Montreal, Canada Area Canada
Occupation
Strategist at bleublancrouge
Industry
Advertising / Marketing / PR
About
People want every moment of their lives to count for something. My core responsibility as a brand strategist is to support brands taking their cues from this wish to help them retain relevance and create value in the 21st century.
Curiosity spotter, attentive listener and chameleon-like person, I help brands and companies to empathize with their audience and to state their problems by looking at the big picture with a fresh perspective.
From a marketing background with a strong interest in behavioural economics, design thinking and consumer psychology, I consider no stone has to be left unturned when it comes to uncover compelling insights and to have a positive impact in peoples' live...
Tags
marketing
strategic planning
branding
vice
strategy
communication
brand
sxsw
technology
See more