2. My name is Julius Brown I hail from Clearlake,
California the worst ranked placed to live in the
state. I’m 18 years of age and am fresh out of high
school , chasing my dream of being a sportscaster.
My end and dream goal is to one day work for and
have my own show on espn. I am here for my
bachelors degree in sports casting am in the 20
month program. I am always open to new people
and am looking to make connections in the industry.
IDENTITY
3. PROFESSION
Potential Job Titles
:
• Coordinator of scheduling and
ratings researc
h
• researche
r
• Freelance logg
e
• UFC reporter/Commentator
BRAND ARCHETYPE - On my
archetype test my result was the
entertainer. Which makes sense as I
do tend to be the one to lighten the
mood and always try to make
people laugh and entertain.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
MATT McCullen
Outreach Plan
:
• First plan is to reach out threw social media outlets like
twitter, instagram, etc
.
• Try job sites such as indeed and linked in try to reach
them through there
.
• As a last ditch effort I try to reach out to major networks
and try to contact her through them.
Team Reporter, Kansas City
Chiefs
MITCH Holthus
Outreach Plan
:
• First plan is to reach out threw social media outlets like
twitter, instagram, etc
.
• Try job sites such as indeed and linked in try to reach
them through there
.
• As a last ditch effort I try to reach out to major networks
and try to contact her through them.
CHIEFS RADIO ANNOUNCER
KENDRA ANDREWS
Outreach Plan
:
• First plan is to reach out threw social media outlets like
twitter, instagram, etc
.
• Try job sites such as indeed and linked in try to reach
them through there
.
• As a last ditch effort I try to reach out to major networks
and try to contact her through them.
Warriors team reporter
5. GOALS
Short Term: my short term goal after school is to just
get a job in the industry. I won’t be picky as I just want
to get my foot in the door either behind or in front of the
camera.
Mid Term: (YEAR
)
A mid term goal of mine is that of being a sports anchor
for a news broadcast either in the bay as to be close to
the warriors or Kansas City to be close to the chiefs
.
Long Term: (YEAR
)
My long term goal is to not only work fore espn, but to
have my own show or even a segment that I can call
my own.
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Youth
SOFT
HARD
Novice / Adept / Expert
Organized Novice / Adept / Expert
Communications Novice / Adept / Expert
Can make people laugh Novice / Adept / Expert
Premier pro
SOFT
HARD
Novice / Adept / Expert
Sports knowledge Novice / Adept / Expert
Team player Novice / Adept / Expert
Leadership Novice / Adept / Expert
7. I help Normal sports fans do Gain
knowledge of sports_______ by providing
them with mine and new new on the
sports_______.
[WHO?] [WHAT?] [HOW?]
PROMISE
8. CREDENTIALS
Work Experience
:
• No Previous work experience
Education:
• Graduated from Lower Lake High Schoo
l
• Currently attending Full Sail University
Awards:
• N/A
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Julius Brown
Industry Experience
:
• N/A
Education
:
• High School graduation
• Currently Enrolled at FSU
Leadership Experience
:
• Sous chef for 3/4 years in high school
• Wrestling team captain
Skills and Pro
fi
ciencies
:
• Leade
r
• People skill
s
• Communications
Chase brownawell
Overall Online Presence
:
• 50/100 as I have a active pro
fi
le on most social media
platforms but don’t always check or use them all but I
have been seeking to be more active.
Industry Experience
:
• Tulsa local radio
Education
:
• High school gra
d
• Enrolled at FSU
Leadership Experience
:
• Charity wor
k
• Radio
Skills and Pro
fi
ciencies
:
• Premier pr
o
• Microsoft platform
s
• Communication
Overall Online Presence
:
• 65/100 as he has the same platforms bust is more
active and has more of a following in social media
10. COMPETITION
Brett lorin
Noteworthy Experience
:
• Former mlb playe
r
• Account executive
JULIUS BROWN
HEADSHOT
Industry Experience
:
• Former MLB Playe
r
• Account exect
Education
:
• High School graduation
• UCLB grad
Skills and Pro
fi
ciencies
:
• Leade
r
• People skill
s
• Communications
Overall Online Presence
:
• 100/100 he is very active on all platforms has a
noteworthy name being a former player with a great
brand for himself
Industry Experience
:
• N/A
Education
:
• High School graduation
• Currently Enrolled at FSU
Leadership Experience
:
• Sous chef for 3/4 years in high school
• Wrestling team captain
Skills and Pro
fi
ciencies
:
• Leade
r
• People skill
s
• Communications
Overall Online Presence
:
• 50/100 as I have a active pro
fi
le on most social media
platforms but don’t always check or use them all but I
have been seeking to be more active.
11. SPORTS INFLUENCER
For [Casual to avid sports fans] who [watch sports
casually ], I provide [THE NEWS AND UPDATES
AS WELL AS PREDICTIONS, DEBATES, AND
MOCKS] because [BECAUSE I DO BELIEVE I
AM THE NEXT GREAT SPORTSCASTER AND
WILL BECOME YOUR NEW FAVORITE]
“JUJU”
12. NETWORKING &
MARKETING
Industry Events & Organization
s
‣ Celebration of service to America award
s
Monday, June 7, 2022 Washington D.
C
‣ 62nd NSMA Award
s
June 25-27 2022, Winston-salem, North Carolin
a
• CMB MOMENTUM 202
2
Wed June 1- Fri Jun 3, 2022 Orlando FL
Digital Marketing
• Primary Content: I aim to provide sports news,oppinions and
debates for common and avid sports fans aiming from ages
18-40 starting hopefully with a podcast leading hopefully to
working in the industry, and my own show or a segment
.
• Primary Tools: I will start using job site like indeed and linked
in and get my brand out there too pros. Also starting a podcast
to get my brand out to sports fans 18-4
0
• Website: I hope to use job site such as indeed and linked in to
branch out my brand to pro and
fi
nd jobs and events going on
that I can use to get my name out there
13. PROFESSIONAL DEVELOPMENT
Mentor
• By they end of my time at Full Sail University I hope to
establish a relationship and mentorship with a young
sportscaster in the Industry as I’d like to be with
someone I can relate to and am close with in age. And
him being someone who has made it into the system.
Formal Education
• Currently attending Full Sail University in the
Sportscasting Degree Program which I’ll complete in
June 2023
Technical Skills
• By June 2023 I would love to be well versed in all
adobe platform which I can
fi
nd on linked in
• By Dec 2022 I would like to have fully mastered premier
pro which I can do by YouTube video
s
• By just 2023 I’d like to have a real grasp on photoshop
which I can do by watching helpful videos on YouTube
Soft Skills
• By June 2023 I would like to
fi
gure out my true skills
and strengths I can do this by taking the gallup test
• By dec 2022 I would like to truly gain some con
fi
dence I
can do this by watching helpful videos on YouTube
• I’d like to get better at public speaking by June 2023
which I can do by continuing my courses at full sail
14. Julius Brown
You know [Sports]? Well, what I do is {keep you up to date of the new as
well as tell yo the latest story}. In fact, [I will become your new favorite].
“
15. REFERENCES
Brett Lorin (2022). Linkedin pro
fi
le, sportscaster, Linkedin
pro
fi
le page, https://www.linkedin.com/in/brettlorin/
Brownawell, Chase. Linkedin pro
fi
le, sportscaster, Linkedin
pro
fi
le page,https://www.linkedin.com/in/chase-brownawell-
ba7033216/
GALLUP TEST (2022). Gallup personality test, test, personality
strengths,https://store.gallup.com/p/en-us/10108/top-5-
cliftonstrengths?
utm_source=google&utm_medium=cpc&utm_campaign=us_str
engths_branded_cs_ecom&utm_term=strengths
fi
nder%20free
&gclid=Cj0KCQjwsdiTBhD5ARIsAIpW8CJoBkRk1cUH-
DVwa7tAgB5cu8NR1fXeKQ7LBgsqVYo7hleBCJ9wpH8aAoH6
EALw_wcB
