This is a personal brand slide show I created for my Portfolio course for Full Sail University.

1. EXPLORING MY PERSONAL BRAND
PROJECT PORTFOLIO 1
ENTERTAINMENT BUSINESS
MANAGEMENT
By Chaney Colter

2. CAREER GOALS- SEEKING PROMOTIONAL
OPPORTUNITIES
Short Term Career Goal:
After Graduation December 2024
• I will approach the Commission to discuss advancement
opportunities
⚬ I will continue to build my event portfolio, continue to improve
areas they request and turn a profit in Food & Beverage by
October 1, 2024
Long-Term Career Goal 2029
• Entertainment Director for the Shoshone Bannock Tribes

3. P
R
O
F
E
S
S
I
O
N
OCCUPATION
EVENT MANAGEMENT
ENTERTAINMENT DIRECTOR
EVENT COORDINATOR
VENUE DIRECTOR

4. TARGET AUDIENCE
• Making memorable
experiences for my
guests.
• Making my guests and
team feel important
and heard.
• Teamwork from the
top down.
• Putting aces in their
places.
.
• Strong Customer
Service skill set.
• Will find the answers
and solutions rather
than saying no.
• Sense of urgency with
all assigned tasks.
• Food & Beverage
• FOH Event set up and
operations
• Budgeting
• Negotiating
• Customer service
• Employee
development
• Guest experience
• Music Festivals
• Concerts
• Traveling
• Listening to music
• Podcasts
• Keeping up on trends
related to events.
• Social Media
• 17 years of F&B experience 9 in management at a Tribal Casino
• Current Event Manager for an Amphitheater.

5. CHANEY COLTER
JAKE CRUMP
COMPETITION
Industry Experience:
3 years of Event/Operations Management
Experience
Education:
Hands-on experience with the venue
Mechanic Training
Leadership:
Leads his team on the operations and equestrian
side of the house.
Skills & Proficiencies:
Heavy equipment operating
Knowledge of the venue
Relationships with the community
Online Presence:
No online presence
Zero professional mentions
Industry Experience:
17 years of Food & Beverage
9 Years of Management Experience
11 Years of Event Management Experience
Education:
⚬ Current Full Sail University Student-
Entertainment Management
Leadership/Noteworthy Experience
Certified ServSuccess Restaurant Manager
ServSafe Alcohol
Skills& Proficiencies
Customer service skills
FOH/BOH knowledge and operational skills
F&B Industry relationships
Online Presence:
Low online presence
Linkedin profile
Facebook

6. Core Values
Humor
Dependability
Competence
Making a Difference
Balance
IDENTITY
GOLDEN CIRCLE
WHAT?
Operate concerts and events
HOW?
Adapting, implementing, and
listening to wants and needs of
the community
WHY?
To create positive and
memorable experiences to all
walks of life.
MY VISION IS TO BRING
MORE GUESTS TO MY
VENUE TO INCREASE
REVENUE AND IMPROVE
THE CURRENT
REPUTATION. I AM
PASSIONATE ABOUT
CUSTOMER SERVICE AND
CREATING EXCEPTIONAL
GUEST EXPERIENCES. MY
SUPERPOWER IS DEFUSING
STRESSFUL SITUATIONS
WHILE LETTING MY TEAM
AND GUESTS FEEL HEARD
AND APPRECIATED. THE

7. I help live entertainment promoters in
Bannock County increase attendance by
providing innovative experiences for
families, ensuring their return event after
event.
PROMISE
POSITION
Listen, Vision, Execution

8. INTERNATIONAL ENTERTAINMENT
BUYERS ASSOCIATION
NASHVILLE, TENNESSEE
OCTOBER 6-8, 2024
Objective: Build relationships with talent
agencies to promote our venue and purchase
talent.
HTTPS://WWW.IEBA.ORG
Are you looking for a flexible outdoor venue to showcase your
talents and ideas? I am running a flexible 10,000-capacity
amphitheater that has a growing community of county, rock, and
EDM fans with untapped potential. Let's discuss some options and
I’ll give you a virtual tour of our property.
NETWORKING
LDI- LIVE DESIGN INTERNATIONAL
LAS VEGAS, NEVADA
OBJECTIVE: LEARN ABOUT NEW AND
UPCOMING EQUIPMENT, LIGHTS, AND
SOUND.
DECEMBER 4-10, 2024
HTTPS://WWW.LDISHOW.COM
ELEVATOR PITCH
MENTOR
INDUSTRY EVENTS
Individual with a personalized experience in marketing,
entertainment, and management. Any time frame as the
entertainment industry is ever-changing. Someone like-minded with
an easy going personality, but cuts to the chase when needed.

9. Volume: ZERO AVERAGE
Relevance: -1.5 LOW
Purity: 63%
Diversity: -1 LOW
Validation: -2 LOW
DIGITAL
MARKETING
ONLINE ID SCORES
BRAND ARCHETYPE
HOW TO IMPROVE SCORES
The Entertainer:
Brings joy, humor, and lightheartedness
to all situations. Brightening days and
lifting spirits. Avoiding being labeled as
boring and staying away from being
bored.
Target Variables: Relevance and Validation
Relevance: Posting more often and gaining
more relevant followers.
Validation: Seek professional endorsements
from my peers.

10. PROFESSIONAL DEVELOPMENT
Customer Service
Task: Update Customer Service
Training Guide
Org: Linkedin Learning
February 2024
Negotiating
Task: Finish Strategic Negotiation
Course
Org: Linkedin Learning
April 2024
TECHNICAL TRANSFERABLE
Digital Marketing
Task: Finish Digital Marketing
Foundations Course
Org: Linkedin Learning
March 2024
Research Ticketmaster
Task: Learn Ticketmaster basics and
analytic software.
Org: Ticketmaster
March 2024

11. REFERENCES:
Slide 3
Event Coordinator/ Manager
https://www.onetonline.org/link/summary/13-1121.00
General and Operational Managers
https://www.onetonline.org/link/summary/11-1021.00
Slide 4
Port M. (April 2013). Chapter 2: Why People Buy What You’re Selling. Book Yourself
Solid Illustrated. O’Reilly.
https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
Slide 5
Colter, Chaney. (January 11, 2024). Event Manager at Bannock County Event Center
(Linkedin profile. Linkedin. https://www.linkedin.com/in/chaney-colter-269a74292/
Slide 6
Core Values Discovery Exercise. (n.d). Core Values Discovery Exercise.
http://tinyurl.com/bmn27cs4
Sines, S. (July 5, 2011). How great leaders inspire action. [Video].
https://www.youtube.com/watch?v=7zFeuSagktM
Questions with Boldness. (n.d). Questions with Boldness. http://tinyurl.com/ba42r6nw
Slide 8
International Entertainment Buyers Association. (n.d).https://www.ieba.org
Live Design International. (n.d). https://www.ldishow.com
Slide 9
Brand Yourself. (n.d). Online Reputation Management: The Ultimate Guide. Brand
Yourself. https://brandyourself.com/online-reputation-management
Career Blast. (n.d). Online ID Calculator. Careerblast. https://careerblast.tv/online-id-
calculator/
Putnam K. (n.d). Discover the Power of Brand Archetypes: Unlocking the Secret to
Effective Branding. Kaye Putnam. https://www.kayeputnam.com/brand-archetypes/
Putnam K. (n.d). The Entertainer! AKA Jester, Comedian, Performer. Kaye Putman.
https://www.kayeputnam.com/brand-archetype-entertainer/
Slide 10
Batesole, B. (August 11, 2022). Digital Marketing Foundations. [Video]. Linkedin Learning.
https://www.linkedin.com/learning/digital-marketing-foundations-15054577/connecting-
with-customers-online?u=50813145
Figliuolo, M. (November 11, 2019). Strategic Negotiation. LInkedin Learning.
https://www.linkedin.com/learning/strategic-negotiation/intentional-
negotiation?u=50813145
Ticketmaster. (n.d). Ticketmaster Business. Ticketmaster.
https://business.ticketmaster.com
Toister, J. (November 15, 2023). Leading a Customer-Centric Culture. [Video]. Linkedin
Learning. https://www.linkedin.com/learning/leading-a-customer-centric-culture-
2018/how-to-create-a-customer-centric-culture?u=50813145