Terrence McPherson outlines his personal branding and business goals in the music industry, focusing on establishing a management company and becoming a lead in A&R, budgeting, and visual coordination post-graduation. He emphasizes the importance of understanding consumer needs and building a network to facilitate artist collaborations while employing strategic marketing tools to enhance his online presence. McPherson's core values revolve around boldness, creativity, and collaboration, aiming to provide a platform for artists to express and expand their creative visions.

1. PERSONAL BRAND EXPLORATION
Terrence McPherson
Project and Portfolio I
Business in Music
January 12, 2024

2. 2
Short term career goals – Entrepreneur - Immediately after graduation
Establish website and business venture materials and in process of completing all needed requirements to
establish becoming a business. Gaining LLC titles, EIN numbers, talking with various artists, producers, club
owners, other business prospectives that would be involved in this industry. Finding out precisely who my
consumers would be and what are their preferences to things they would label as convenient. I’m already
doing that now, so main goal is to have the questions all taken care of by the 6th month after graduating. Have
a team of supporters ready to test and utilize the service for free test runs and promote the business in their
respectable parts of the country.
Long term career goal
Establish a 3rd party management company
In short, the college course taken from Full Sail University will give me
the insight needed to understand the functionalities and needed
knowledge to have, to attain what is needed to establish this company.

3. 3
Head of A&R
Budgeting & Accounting Lead
• Leading and placing out the road map needed for the consumer to
feel as if they are placed in the field of their intended desires. When
consumers come t us and ask for help and they need direction. The
Team should be able to coordinate the consumer to those who can
help provide the better intended visuals for the project they may
have with their intended visual. Or maybe applying the right sound
to unfold the unveiling of an astounding visual produced. Becoming
the link between the known and the unknown and piecing them
together. 3
I WOULD LIKE
TO BE AN
ENTREPRENEU
R IN THE MUSIC
INDUSTRY AND
DEVELOP THIS
BUSINESS
MYSELF AS
HEAD OF A&R,
BUDGETING &
ACCOUNTING
LEAD & VISUAL
SOUNDS
COORDINATOR.
Visual and Sounds Coordinator
• Managing all expenses regulated to a team and department’s spending.
Tracking any unnecessary payments and incoming payments generated
from and contractor and all involved parties. Approving or disapproving
any unexpected purchases and requests made for additional expenses
or unwanted expenses coming in or out of the department’s budgeting.
Managing a team completing projects on time.
Helping with guiding
and directing artists
collaborations,
bookings, meetings,
performances and
any needs to be met
in the attempts to
expand their projects
with other artists,
producers, lyricists or
composers.

4. TARGET AUDIENCE
4
The different groups of
people who use the kind of
services I provide
Musician Lyricist Producer Club
Owners
Studio
Owners
Cosmetol
ogist
Groups I most relate to, or feel
most excited to work with X X N N X N
Groups I know people in or
already have clients in X X X N X X
Groups I have the most
knowledge about X X N N N N
Groups I would find fascinating
to learn more about N X X N X X

5. COMPETITION
ME(TERRENCE MCPHERSON)
Taught 2 classes of poetry
No industry experience.
High school diploma
Some bit of college
Proficient kitchen skills
leading to be a Lead Cook
for a college campus
UNIVERSAL MUSIC
GROUP
5
Global studio locations
Global publishing
Industry organizations and
knowledge
Cross country rapport with
various media channels
Knowledgeable
distribution channels
Various team members
with degrees and
certificates

6. IDENTITY
Golden Circle:
Why do you do it?
To provide the space and opportunity where collaboration and expansion
meets.
How do you do it?
Becoming the link and platform where connections can be made and
visions created can be made real or become alive.
What do you do?
Providing a networking company servicing to the public community that
services and enhances the envisionment of the creator or artists’.
6
Core Values
Boldness Creativity
Diversity Versatility
Vision Optimism
Passion: Spoken Word
Superpower: Conversation empowerment
Vision: Creating art to inspire what needs fuel.
Guiding Principle: If you can’t

7. PROMISE &
POSITION
7
Creativity
Collaboration
Expansion
Where Collaboration meets Expansion
You have to know where you’re standing
To get there from here, you need
To position yourself & your career
Your Creativity shouldn’t be stifled
So, expand your vision to its best
Collaboration, Expansion, Creativity
You’ve serviced your talents yourself
Now allow us to do the rest
Mission Statement:
Give quality to your product and watch as
it grows and return your passion.

8. NETWORKING
NORTHERN VIRGINIA
BUSINESS
NETWORKING
GROUP MEETING
FOR JANUARY 2024
Wednesday, January 24
7-30am – 9am EST
Venture x Ashburn location
44679 Endicott Dr. Ste 300
Ashburn, VA 20147
MUSIC INDUSTRY
MIXER
Monday, January 29
5:30pm – 7:30pm EST
Gather Arts District in
Downtown
313 E Broad St.
Richmond, VA 23219
8
Elevator Pitch:
Knowing what your consumer
wants is key but consumer ideal
changes every decade if not every
few years. Why not take a page out
of the book from someone who
knows what the consumer wants?
Who knows what the consumer is
looking for? Who knows what the
consumer has consistently
expressed is the pressing issue for
them? Let us allow our knowledge
of the consumer collide and
discover what we can do to
encourage our consumer to feel
free, while continuing to be a
consumer.
Mentorship: Not seeking
mentorship at the
current moment but just
a sense of clarity and
direction with a level of
understanding needed to
be able to see where a
business interest can
take you with level-
headed players involved.

9. DIGITAL MARKETING LOW
Volume:
Relevance:
Purity:
Diversity:
Validation: LOW
• Archetype: Creator
• Description: Harnessing universal power and
language needed to convey the consumer’s
intended message; connecting one vision to
expand beyond horizons that has yet to be reached.
AVERAGE
• Digital Marketing Strategy to Improve Online ID Calculator Scores While Exuding Brand Archetype
• Focus Variables: Volume, Purity, Diversity & Validation
• Type of Content: An increase in social media influence. Personal own website to visit to get a leavel
of relevance engagement. Partaking and posting with more outside sourced interactions labelled to
personal interests.
• Primary Tools for Distribution: Facebook, Instagram, X, Whatsapp, etc. GoDaddy.com and wix.com
for website and domain builder. Usable platforms to expand articles, stories or entertaining related
content seen, recorded or photographed with my name, face and likeness.
9
LOW
LOW

10. 10
HOW TO USE LEADERSHIP
STYLES EFFECTIVELY:
MATCHED LEADERSHIP
10
Digital Marketing done
right!
• Cisco CCNA 200-301 –
Your Guide to passing -
2024
• Security and network fundamentals and
access along with IP connectivity & services.
• Udemy.com
• 10 hour long course, Remote content
• Building a professional image with a high-power desire for faster
replies can only be attained with a better appeal when the right email is
sent to potential colleagues.
• Udemy.com
• 13 lectures of remote content accessible at anytime.
Applying proper leadership styles in proper
environments intended for the growth and
development of the team.
Udemy.com
5 downloadable resources remotely accessible
at any time
Communication –
Writing effective
business emails
Follow a digital marketing practice better suited
for your business and where you want to take it,
in the direction best suited for your company.
Udemy.com
Over 4hr 30 min. of remotely controlled content
TRANSFERABLE
TECHNICAL

11. REFERENCES
11
Archives: Jobs. Music Business Worldwide. (n.d.-a). https://www.musicbusinessworldwide.com/
jobs/job-type/data-analytics/
Careers @ universal music group. Universal Music Careers. (n.d.). https://
www.umusiccareers.com/gethired?
location=&category=Marketing%2C%2BStreaming%2B%26%2BDigital%2BMedia
Creator brand archetype: Psychology brand strategy. Kaye Putnam | Psychology Driven Brand
Strategist. (2023, December 15). https://www.kayeputnam.com/brand-archetype-creator/
Digital Marketing Certification Course Online: Top training program. Simplilearn.com. (n.d.).
https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?
source=GhPreviewCTABanner
Music Industry News. Music Business Worldwide. (n.d.-b). https://
www.musicbusinessworldwide.com/category/news/
Northern Virginia Business Networking Group Meeting for January 2024. Eventbrite. (n.d.).
https://www.eventbrite.com/e/northern-virginia-business-networking-group-meeting-for-
january-2024-registration-770622892817
Ries, A., & Trout, J. (n.d.-b). Positioning: The battle for your mind. O’Reilly Online Learning.
https://learning.oreilly.com/library/view/positioning-the-battle/9780071705875/ch05.html
Ries, A., & Trout, J. (n.d.-a). Positioning: The battle for your mind. O’Reilly Online Learning.
https://learning.oreilly.com/library/view/positioning-the-battle/9780071705875/contents.html
Stage combat basics: An actor’s guide to fight
choreography. Backstage Magazine. (n.d.).
https://www.backstage.com/magazine/article/
stage-combat-basics-16768/
Staff Organizational Chart Magnetic Whiteboard
System kits. Magnetic Dry Erase Organizational
Charts. (n.d.). https://www.magnatag.com/
organizational-charts
Perry, E. (2023, April 28). First Day on the job:
How to handle it like A pro. BetterUp. https://
www.betterup.com/blog/first-day-on-the-job
Nelson, B. (2023, May 17). 10 things to always
do on your last day of work. Reader’s Digest.
https://www.rd.com/list/things-to-do-on-your-
last-day-of-work/
Curtin, M. (2016, July 16). In an 8-hour day, the
average worker is productive for this many
hours ... Inc.com. https://www.inc.com/melanie-
curtin/in-an-8-hour-day-the-average-worker-is-
productive-for-this-many-hours.html
Comm, J. (2016, January 15). The 5 things you
learn within 3 minutes of meeting someone
new. Inc.com. https://www.inc.com/joel-comm/
the-5-things-you-learn-within-3-minutes-of-
meeting-someone-new.html