2. • I love entertainment and events. If you must buy a ticket
to it, I’m interested! My passion for events is what has
driven me forward both in life and in my career choices. I
hope to provide this generation and the next with
something to enjoy as well as an outlet they can turn to
whenever they need an escape, while creating
opportunities for people who are interested in pursuing
careers in the entertainment field.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Special Event Coordinator
• Event Coordinator
• Project Management
The Sage - With my results as a Sage.
Means that I will do all kinds of research
and analysis so I can relay it to fellow team
members. This will enable us to
understand what needs to be
accomplished. Sharing my knowledge and
collaborating with others from different
backgrounds in order to create memorable
and inspiring events.
Special Event Coordinator for Entertainment Providers
Picture Relevant
to Your Industry
Goes Here
4. Creative Directors, Families & Event Coordinators
TARGET AUDIENCE
John Murdy
Outreach Plan:
• I would try to meet in person at a convention or event.
• The type of contact would be via in person.
• One way I would try to follow up is through email. Or
Linked in. No specific time frame because the chances
of getting a response is slim.
PROFILE
PICTURE Creative Director and
Spokesperson at Universal
Studios for HHN
Heather Luther
Outreach Plan:
• I would Contact through linked in..
• For follow up I would try to make contact through email.
PROFILE
PICTURE Co-Owner at Manic
Productions
The Johnsons
Outreach Plan:
• The initial interaction would be via Marketing.
• I would use Social Media Marketing or Email through
Surveys.
• I would follow up with this person after every interaction
the day after. Or via email informing them of our
upcoming events.
PROFILE
PICTURE Family at Home
5. GOALS
Short Term: Open Attraction
By 2024 I would like to Open my First Attraction/Special Event.
‣This is currently at 10%. I’m constantly
brainstorming ideas and developing my
business plan to ensure that I do this properly
since it will require a large amount of time and
effort.
Mid Term: (2024)
• Gain Recognition and Reoccurring Customer/Fan
Base.
‣My Mid-Term Goal currently stands at 0%,
which means I am making progress on the
Short-Term Goal, but I am at a standstill until
the Initial Opening of the facility.
Long Term: (2030)
• Expansion of the company to 4 Different Locations
‣Since I am currently at 0%, this is my long-term
goal. However, I must achieve my previous
goals in order to achieve this.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Event Management
SOFT
HARD
Novice / Adept / Expert
Operation Management Novice / Adept / Expert
Social Media Marketing Novice / Adept / Expert
Team Coordination Novice / Adept / Expert
Active Listening
SOFT
HARD
Novice / Adept / Expert
Time Management Novice / Adept / Expert
Judgement and Decision Making Novice / Adept / Expert
Coordination Novice / Adept / Expert
7. With this project, I hope to give those who
enjoy entertainment a new medium through
which they can enjoy it, as well as give
aspiring entertainers a chance to express
themselves.
PROMISE
8. CREDENTIALS
Work Experience:
• Ticket& Merchandise at Pro-wrestling
Event / Performer
• Security Officer
• Line Cook
• HHN Team Member
• Haunted Trail Actor
Education:
• CPR Certification
• Highschool Diploma
• CDL
• Digital Photography Certification
• Entertainment Business, B.S., Full Sail University (2024)
Awards:
• Team Member Appreciation Award –
Valley View Casino
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Nicholas Schwartz
Industry Experience:
• Industry experience goes here
Education:
• Certificate in Audio Arts, Music Production
Leadership Experience:
• Veteran Student Associaton – Hosted and planned
Veteran events on campus.
Skills and Proficiencies:
• Equine Nutrition
• Horse Care - X Medieval Times
• Horse Training
Trayvon Sanders
Industry Experience:
• Food Production
• Hospitality
• Security
Education:
• Highschool Diploma
• Studies at Full Sail University
Leadership Experience:
• Assistant Manager Training
Skills and Proficiencies:
• Video Editing - X Adobe Premiere/ FInal Cut
• Animation - X Maya
• Live Event Production - X Texas All-Star Wrestling
10. COMPETITION
Alex Leite
Industry Experience:
Tokyo Disney Resort
Education:
• BS Entertainment Business
Leadership Experience:
• Managing Team Conflict
Skills and Proficiencies:
• Skill 1 Communication Training X Disney Cruise Line
• Skill 2 Emerging Leader- X The walt Disney company
• Skill 3 Advanced Google Analytics - X Google
Trayvon Sanders
HEADSHOT
Industry Experience:
• Food Production
• Hospitality
• Security
Education:
• Highschool Diploma
• Studies at Full Sail University
Leadership Experience:
• Assistant Manager Training
Skills and Proficiencies:
• Video Editing - X Adobe Premiere/ FInal Cut
• Animation - X Maya
• Live Event Production - X Texas All-Star Wrestling
11. BRAND POSITION
For Entertainers who are looking for their
moment, I provide OPPORTUNITIES FOR
THOSE LOOKING FOR A CHANCE TO PROVE
THEMSELVES because I BELIEVE THE WORLD
IS FILLED WITH HIDDEN TALENTS SOME
JUST NEED A SPOTLIGHT TO SHOWCASE IT.
“BLUE MOON”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• IAAPA
‣ November 15 - 18 | Orlando, FL
• Transworld
‣ March 7 - 10 | St. Louis, MO
• SXSW
‣ March 10 - 19 | Austin, TX
Digital Marketing
• Primary Content: The type of content I will produce relating
to my archetype will be informative or special events ( rocket
launch , new tech) something that will open people's eyes to
something new or exciting happening around them.
• Primary Tools: I would Utilize Tik Tok and Instagram and
YouTube? I would plan out a schedule to do 3 post a week?
The content will be short formed.
• Website: The way I would use my digital Portfolio would be as
a reference point for what my audience can expect from what
we are able to create.
13. PROFESSIONAL DEVELOPMENT
Mentor
• I will try to get a mentor whom is passionate about the
Entertainment Provider Industry by March 2024 TO
EST. PARTNERSHIP
Formal Education
• I plan to complete my Entertainment Business, B.S.,
Full Sail University (2024)
Technical Skills
• See what goes into planning Events to learn how it is
managed, May 2023
• Taking more leadership roles to gain experience, April
2023
Soft Skills
• Engage in more conversation that require active
listening, April 2023
• Manage my time more wisely by setting a schedule,
April 2023
14. Trayvon Sanders
You know Seasonal Events? Well, what I do is Create some of those
Events. In fact, Here’s a link to my portfolio of past projects I’ve worked
on…"
15. REFERENCES
NBCUniversal News Group. (2020, July 20). Live event workers call for federal
relief as COVID-19 cases surge across U.S. NBCNews.com. Retrieved
April 9, 2023, from https://www.nbcnews.com/news/us-news/live-event-
workers-call-federal-relief-covid-19-cases-surges-n1233642
General or VIP admission for one adult or child to pirate's dinner adventure (up
to 32% off). Groupon. (n.d.). Retrieved April 9, 2023, from
https://www.groupon.com/deals/pirate-s-dinner-adventure-orlando-2
Alex Leite - Entertainment - tokyo disney resort (Oriental ... - linkedin. (n.d.).
Retrieved April 9, 2023, from https://www.linkedin.com/in/alexpleite
Nicholas Schwartz - Squire - medieval times | linkedin. (n.d.). Retrieved April 9,
2023, from https://www.linkedin.com/in/nicholas-schwartz-623120262
Google. (n.d.). Google search. Retrieved April 9, 2023, from
https://www.google.com/search?q=johnson%2Bfamily&tbm=isch&ved=2ahUKE
wiZnKGlxJ3-AhVqazABHWAMDsAQ2-
cCegQIABAA&oq=johnson%2Bfamily&gs_lcp=CgNpbWcQAzIFCAAQgAQyBQ
gAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQyB
QgAEIAEMgUIABCABDIFCAAQgAQ6BwgAEIoFEEM6BAgjECc6CAgAELEDE
IMBOgQIABADOgcIIxDqAhAnOgsIABCABBCxAxCDAToICAAQgAQQsQM6C
ggAEIoFELEDEENQ3hpYpTRg7jZoAXAAeACAAW-
IAZsMkgEDOC44mAEAoAEBqgELZ3dzLXdpei1pbWewAQrAAQE&sclient=im
g&ei=8xEzZNnWGOrWwbkP4Ji4gAw&bih=837&biw=864#imgrc=w3GJ5L9_wg
g24M
John Murdy. Facebook. (n.d.). Retrieved April 9, 2023, from
https://www.facebook.com/people/John-Murdy/100063829295442/
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
