Christopher Young has created a personal brand canvas to outline his career goals and qualifications for a career in the sports broadcast industry as a sports reporter in the southern United States. He has experience in Adobe software and video editing skills. Young completed a degree at FullSail University and served 8 years in the U.S. Air Force. His goals are to grow his brand awareness, improve his professional image by creating consistent and authentic content for audiences, and expand his network of connections.

1. Christopher Young’s
Personal Brand Canvas

2. Sports Broadcast industry;
Sports Reporter for the south
region of the United States

3. Identity
Hardworking
Educated
Team Player

4. Adobe Indesign Adobe After Effects
YouTube
iMovie
Skills
Proficiency In:
https://
www.onetonline.org/
link/summary/
27-3022.00

5. Profession
• Establish and maintain relationships with individuals who are credible sources of
information
• Arrange interviews with people who can provide information about a story.
• Report news stories for publication or broadcast, describing the background and
details of events.

6. Credentials
Completed Degree at FullSail University Served 8 years in the U.S. Air Force

7. Promise
I have the promise to give my all each work day to show that I belong on this team.
I also promise to keep the viewing aduience entertained with authentic content that
relates to the viewer.
The problem that need to be fixed is the drop in ratings due to the rise in views on the
internet due to streaming outside of traditional cable tv.
https://www.onetonline.org/link/summary/27-3022.00

8. Positioning
https://www.linkedin.com/search/results/people/?
keywords=fox%20sports&origin=SWITCH_SEARCH_VERTICAL
I would want to be thought of by my audience as the guy who brings everything they
want to the table
I’m more different than my completion due to work ethic and experience.

9. Audience
https://www.glassdoor.com/Overview/Working-at-ESPN-EI_IE13401.11,15.htm

10. Networking &
Marketing
• Showcasing my on my digital portfolio to show to all future employers.
• Being who I am and showing that I’m willing to connect will allow me to have a strong
relationship with the viewing audience.
• The content I will publish will be not only professional, but honest, authentic and
entertaining.
• I will attend different industry events to include charity events, seminars, and showcases
to show my support for the business and compassion about the different causes they
stand for.

11. Competitors
Can’t View linked in competitors

12. Professional
Development
I will have to continue to develop my communication skills.
I will have to increase my marketing skills through school.
Staying up to date with the latest technology and trends to help increase my brand
I will need to seek out a mentor specifically in the business already that has insight,
knowledge and wisdom to pass down.
I will have to dedicate at least 2 hours each day to developing my craft and reading up
on how to better myself.

13. Goals
I plan to grow my brand awareness and also improve my professional image.
I will put together consistent content and authentic content that relates to the viewing
audience.
I plan on improving my connections by 10% by 2020

14. References
https://www.glassdoor.com/Overview/Working-at-ESPN-EI_IE13401.11,15.htm
https://www.linkedin.com/search/results/people/?
keywords=fox%20sports&origin=SWITCH_SEARCH_VERTICAL
https://www.onetonline.org/link/summary/27-3022.00