Clayton Howland is an aspiring sports broadcaster who has created a personal brand exploration document. He has experience working as a PARAB operator and production assistant for ESPN. His goals are to complete his sportscasting certificate and work in the sports broadcast industry as a camera operator or technician. He plans to network at industry events, build his LinkedIn profile, and continue developing his technical and soft skills.

1. PERSONAL BRAND EXPLORATION
Clayton Howland
Project & Portfolio I: Week 1
January 9th 2023

2. Hello!
My name is Clayton Howland,
I’m Currently an inspiring college student who’s
ultimate goal is to work in the sports broadcast
industry. I often see myself as as a easy-going
yet extremely professional person. With Prior
experience as a Utility and PARAB Operator for
ESPN and other major production companies,
I’ve learned to be extremely Flexible,Outgoing,
and Adventurous. These particular core values
have really shaped me as an individual in both a
professional environment and casual
environment.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• EVS (Replay Technology) OP
• Camera Operator
• Audio/Video Technician
BRAND ARCHETYPE -
As a Caregiver I find myself always
listening to my peers and
approaching a task as a whole
rather than an individual. What I
mean by this is that I always prefer
to collaborate with a group rather
than doing a task on my own.
Sports Broadcast Production
Picture Relevant
to Your Industry
Goes Here

4. Hiring Mangers For Sports Network Company’s
TARGET AUDIENCE
Kurtis Redman
Outreach Plan:
• I will first ask to connect with Kurtis via LinkedIn.
• After Connecting I will message him on LinkedIn
providing my email along with phone number too further
communication.
• I will reach out to Kurtis monthly to see if there’s work
within FOX sports every 3 months.
PROFILE
PICTURE Crewing Coordinator FOX
Sports
Megan Shaughnessy
Outreach Plan:
• I will first ask to connect with Megan via LinkedIn.
• After Connecting I will message her on LinkedIn
providing my email along with phone number too further
communication.
• I will reach out to Megan monthly to see if there’s work
within Program Productions every month.
PROFILE
PICTURE Crewing Manger Program
Productions
Mike Anthony
Outreach Plan:
• I will first ask to connect with Mike via LinkedIn.
• After Connecting I will message him on LinkedIn
providing my email along with phone number too further
communication.
• I will reach out to Mike Bi-weekly to see if there’s work
within FLO Sports.
PROFILE
PICTURE Crewing Specialist 2 FLO
Sports

5. GOALS
Short Term: (Immediately After Graduation)
• Immediately after completing my Sports Casting Certificate at Full Sail I plan to further my
education by working towards my Broadcast Journalism Degree (School is Undecided as
of now). I’ll also focus on building credibility by better building my online presence and
personal brand with the ultimate goal of gaining at least 20 new connections on LinkedIn
within the first month after graduation.
Mid Term: (5-10 Years)
• With the completion of my Journalism Degree I ideally see myself in the workforce ether
working in a production truck or being a cameraman for major production companies such
as ESPN and Fox Sports. I’ll continue to network myself further building my brand with the
goal of having an extremely strong online presence in which an individual would be able to
find quality information regarding me with a quick google search.
Long Term: (15-20 Years)
• As I continue my career I Ideally see myself as a producer for major broadcast
productions, this is the ultimate goal for me in my career and this will most likely be
achieved through my ability to brand and market myself online. With the advancements in
technology my goal is to adapt to the changes so that I can actively be successful in
branding myself online.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media
SOFT
HARD
Novice / Adept / Expert
Customer Service Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Leadership Skills Novice / Adept / Expert
Content Development
SOFT
HARD
Novice / Adept / Expert
Trouble Shooting Novice / Adept / Expert
Strategic Thinking Novice / Adept / Expert
Collaboration Novice / Adept / Expert

7. I Clayton Howland will provide my future
employer with the utmost level of
Professionalism to actively represent the
brand/company in a positive manner.
PROMISE

8. CREDENTIALS
Work Experience:
• (1 year) as a Host (Applebee’s), greeted customers while
also maintaining a level cleanliness throughout the pandemic.
• (2 Years) Freelance work, preforming multiple duties such as
production assistant and PARAB OP.
Education:
• Sportscasting Certificate, Full Sail University (Exp. March 2023)
Volunteer Work:
• (4 Years) Assisting a local Baseball Card Store owner in
running his operation.
• (1 Year) Volunteering at an Airline History museum, giving
tours and keeping the exhibits presentable.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Industry Experience:
• Camera Utility Fox Sports
• Camera Utility ESPN
• Production Assistant Ming
Entertainment
Education:
• The University of Toledo (Broadcast Journalism)
Leadership Experience:
• News Photographer
• CVS Shift Supervisor
Skills and Proficiencies:
• Leadership - 4 endorsements
• Camera Operation - 2 endorsements
• Customer Service - 3 endorsements
Clayton Howland
Overall Online Presence:
• Zachary has over 500+ connections, while his banner
image isn’t customized, and his headshot is relatively
professional given the industry, Zachary profile is very
superb, Zachary doesn’t have any published articles or
a customized LinkedIn URL, and doesn’t appear to
have very active social media presence.
• Overall Score 60-100
HEADSHOT
Industry Experience:
• PARAB OP ESPN
• Camera Utility ESPN
• Production Assistant PMTV
Education:
• Sportscasting Certificate, Full Sail University , (Est.
March 2023)
Leadership Experience:
• Camera Utility ESPN
• Host at Applebees
Skills and Proficiencies:
• Connectivity - 0 endorsements
• Creativity Skills - 0 endorsements
• Leadership - 0 endorsements
Overall Online Presence:
• Clayton only has 16 connections, his banner image is
customized and he has a relatively professional
headshot given his industry of choice, his profile isn’t
very detailed and he doesn’t have a customized
LinkedIn URL or any published articles he is, however
super active on social media.
• Overall Score 20-100
Zachary Johnston

10. COMPETITION
Michael Sluck
Noteworthy Experience:
• Camera OP Disney Sports
• Skycap Utility ESPN
Clayton Howland
H
Industry Experience:
• Handheld Camera OP Impact
Wrestling
• Video OP FINTECH.TV
Education:
• Full Sail University BS. Film
Skills and Proficiencies:
• Video Production - 10 endorsements
• Video Operating - 4 endorsements
• Camera Operating - X9endorsements
Overall Online Presence:
• Michael has 339 connections, his banner image is
customized and he has a relatively professional
headshot for his industry, his profile is pretty detailed,
but he doesn’t have a customized LinkedIn URL or
any published articles, however he is super active on
social media.
• Overall Score 65-100
Industry Experience:
• PARAB OP ESPN
• Camera Utility ESPN
• Production Assistant PMTV
Education:
• Sportscasting Certificate, Full Sail University , (Est.
March 2023)
Leadership Experience:
• Camera Utility ESPN
• Host at Applebees
Skills and Proficiencies:
• Connectivity - 0 endorsements
• Creativity Skills - 0 endorsements
• Leadership - 0 endorsements
Overall Online Presence:
• Clayton only has 16 connections, his banner image is
customized and he has a relatively professional
headshot given his industry of choice, his profile isn’t
very detailed and he doesn’t have a customized
LinkedIn URL or any published articles he is, however
super active on social media.
• Overall Score 20-100

11. BRAND POSITION
When companies need new talent/help, I’ll
provide precise and caring work, while upholding
the company’s image/brand in a professional
manner.
CLAYTON

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Association of Broadcasters conference
‣ April 15th-19th 2023 | NYC
‣ Full Sail Hall of Fame event
‣ April 16th-21st 2023 | Winter Park Florida
‣ National Sports Media Convention
‣ June 24th 2023 | North Carolina
Digital Marketing
• Primary Content: I will create a work portfolio based on
previous experience and brand and sell myself with skills and
reputation through the platform LinkedIn.
• Primary Tools: LinkedIn & Instagram, showcasing current
work to better gain connections through branding myself for
an audience.
• Website: Full Sail website to showcase education, Showcase
on social media to show prior experience/skills.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I’ll continue to look towards my friend and mentor Phil
Dean (Producer for MNF) who has over 30 years of
indstrury experience.
Formal Education
• Complete Sportscasting Certificate by the estimated
date of March 2023.
Technical Skills
• Better improve my video editing skills through Full Sail
course work, March 2023
• Gain connections through LinkedIn to better brand
myself, June 2023.
Soft Skills
• Create a Better LinkedIn account, February 2023.
(linkedin.com)
• Create a video using iMovie to show my strengths and
qualities, March 2023.(lynda.com)
• Building tech skills to develop my brand (lynda.com)

14. Clayton Howland
You know with my generation it’s hard to find an individual who’s willing to
work, But I am ready to work and ready to bring a positive, fun, and
professional individual to your company, just in the last 6 months I’ve
worked 10+ sporting events providing services such as PARAB OP and
Production Assistant.

15. REFERENCES
Kurtis redman - crewing coordinator - fox sports | linkedin. (n.d.). Retrieved.
January 14, 2023, from https://www.linkedin.com/in/kurtis-redman-
3bb043164
Megan Shaughnessy - Crewing manager - program productions, inc. -
linkedin. (n.d.). Retrieved January 14, 2023, from
https://www.linkedin.com/in/megan-shaughnessy-050ba61b7
Mike Anthony, MBA - Crewing Specialist II - Flosports | LinkedIn. (n.d.).
Retrieved January 14, 2023, from https://www.linkedin.com/in/mike-
anthony-mba-3003931b2
Events. National Association of Broadcasters. (n.d.). Retrieved January 13,
2023, from https://www.nab.org/events/
News & events: National Sports Media Association. National Sports Media
Association. (n.d.). Retrieved January 13, 2023, from
https://nationalsportsmedia.org/news/category/events
Kaplan, Z., & Pelta, R. (2022, November 23). What are soft skills? definition
and examples. Forage. Retrieved January 13, 2023, from
https://www.theforage.com/blog/basics/what-are-soft-skills-definition-
and-examples
Connett, W. (2022, October 30). Hard skills: Definition, examples, and
comparison to Soft Skills. Investopedia. Retrieved January 13, 2023,
from https://www.investopedia.com/terms/h/hard-skills.asp