Search engine optimization (SEO) involves optimizing websites and web pages to receive free organic traffic from search engines. Key factors search engines consider include keywords, backlinks showing a website is worthy of ranking, and an optimal mobile-first user experience. On-page SEO involves keyword research, internal linking, meta tags, and title/description optimization. Off-page SEO includes link building, social media marketing, blog/article submission, and press releases to drive links and traffic. Proper web design, user experience, and content are also important for SEO.

1. SEARCH
ENGINE
OPTIMIZATION

2. SEARCH ENGINE OPTIMIZATION (SEO)
“The process of optimizing your website and web page to get free
organic traffic from search engines like Google”
Search Engines Sources Search Results Relevance Keywords
Search engines return the most relevance results first by using sophisticate algorithm
“How does Google rank the websites?”

3. GOOGLE SEARCH RANKING FACTORS
o Key elements for position determined
1 Keywords
“Make search engines understand what your
website is about?”
2 Backlink
“Show Google and search engines that your
website “worthy” of ranking”
3 Mobile-First Index
“Optimal mobile-first user experience to
therefore not get negatively penalized”
SOURCE ON 03-05-19 3.25PM
“How to optimize your website and generate an organic traffic?”

4. SEARCH ENGINE OPTIMIZATION (SEO)
o Key components for search engine optimization (Building great user experiences)
ON-PAGE SEO OFF-PAGE SEO
The practice of optimizing individual webpage in order
to rank higher and earn more relevant traffic in
search engines
The activities that you can perform outside boundaries
of your website

5. ON-PAGE SEO
Keyword Research and Placement
The practice of identifying which are
phases that people used on search
engines?
Internal Linking : Building an SEO-
Friendly site architecture with internal links
(URL Structure)
Meta Tag : Content Titles & Descriptions
and Keywords (HTML which visible only
for search engines)
1 2 3
SEARCH VOLUME RELEVANCE COMPETITION
Title Tags
Description
o ON-PAGE SEO Best Practices

6. OFF-PAGE SEO
Blog & Article Submission : Attracting traffic by
submitting SEO optimized articles to popular article
submission directories
o OFF-PAGE SEO Best Practices
Form Posting: Find forums online that relate to your
site’s niche and get involve within the community to
expand network potential

7. OFF-PAGE SEO
Social Media Marketing : Inbound strategies that focus on building an appealing identity that naturally attracts visitors in order to
increase the linkability. Make tagging and bookmarking easy helping the contents travel.
Growing the number of followers
Influencing social sharing
Optimizing the posts for searches Encouraging external inbound links
Locally-optimized posts
Increasing brand awareness

8. Link Building : (Backlinks) The process of getting other websites to link back to your website to drive referral traffic and
increase their site's authority.
OFF-PAGE SEO
o Content Creation & Promotion
Press Release : Enter SEOs, and they realized that every time a press release is issued, it results in a link back to the
company being syndicated to hundreds of media outlets
o Reviews & Mentions o Links from Friends & Partners
EARNED/EDITORIAL COME FROM
AUTHORITATIVE
PAGES
INCREASE WITH TIME COME FROM TOPICALLY
RELEVANT SOURCES
USE RELEVANT,
NATURAL ANCHOR TEXT
BRING QUALIFIED
TRAFFIC TO YOUR SITE
BE A HEALTHY MIX
OF FOLLOW AND
NOFOLLOW
BE STRATEGICALLY
TARGETED OR
NATURALLY EARNED
Links should always :

9. WEB DESIGN & USER EXPERIENCES
o Site Structure
o Meta Description
o Content
o Optimized Images
o Optimized URL
o Keep Branding Consistent
o Create Strong CTAs
o Fast Loading Time
o Mobile Friendly
o Easy Navigation
How the audiences experienced your website lead to the decision that they are making on purchasing!

10. CONCLUSION
“Search Engine Optimization is a multi facet and an
always ongoing process that require in-depth
knowledge of search engine algorithm and website
architecture”

11. THANK YOU

12. References
o Google ranking factors : https://www.searchenginejournal.com/4-important-ranking-factors-according-seo-industry-studies/184619/#close
o Search Engine Optimization : https://searchengineland.com/guide/what-is-seo
o WEB DESIGN & USER EXPERIENCES : https://www.lyfemarketing.com/blog/web-design-best-practices/ , https://webdesignledger.com/seo-for-web-
designers/
o Press Release : https://seopressor.com/blog/how-to-write-seo-friendly-press-release-that-increases-traffic-and-exposure/
o Link Building : https://www.wordstream.com/link-building , https://backlinko.com/link-building , https://moz.com/learn/seo/internal-link
o Social Media Marketing :
o Keyword Research and Placement : https://www.semrush.com/blog/5-best-keyword-research-tools-for-startups/ ,
o Article Submission : https://www.quora.com/What-is-Article-Submission-in-SEO , https://themeforest.net/item/talktags-wordpress-magazine-theme-
frontend-article-submission/20538717
o Meta Tag : https://www.advancedwebranking.com/blog/meta-tags-important-in-seo/
o Internal Links : https://www.tavanoteam.com/digital-marketing/improve-your-google-presence-5-steps-to-increase-crawling-and-
indexability/attachment/internal-linking2/