Mengelola Informasi Pemasaran - Bab 4 Prinsip-prinsip Pemasaran Kotler ArmstrongMirza Syah
Philip Kotler & Gary Armstrong. 2008. Prinsip-prinsip Pemasaran, edisi 12. Penerbit Erlangga : Jakarta, Bab 4
Bacaan pembuka bisa anda download di http://www.slideshare.net/Mirzasyah/prinsipprinsip-pemasaran-bab-4-mengelola-informasi-pemasaran
Mengelola Informasi Pemasaran - Bab 4 Prinsip-prinsip Pemasaran Kotler ArmstrongMirza Syah
Philip Kotler & Gary Armstrong. 2008. Prinsip-prinsip Pemasaran, edisi 12. Penerbit Erlangga : Jakarta, Bab 4
Bacaan pembuka bisa anda download di http://www.slideshare.net/Mirzasyah/prinsipprinsip-pemasaran-bab-4-mengelola-informasi-pemasaran
proses perencanaan marketing komunikasi yang memperkenalkan konsep perencanaan dan tujuan dari sebuah perusahaan. seperti public relation, advertising, direct selling, sales promotion, dan interactive marketing, untuk memberikan kejelasan, konsistensi, serta pengaruh komunikasi yang maksimum
proses perencanaan marketing komunikasi yang memperkenalkan konsep perencanaan dan tujuan dari sebuah perusahaan. seperti public relation, advertising, direct selling, sales promotion, dan interactive marketing, untuk memberikan kejelasan, konsistensi, serta pengaruh komunikasi yang maksimum
Pengaruh kompetensi, motivasi dan kepuasan kerja terhadap prestasi kerja kary...IRAWANPERWANDA
Employee job performance in an organization or company is required to contribute for the company. Competency, motivation, job satisfaction and job performance is part of human resource management which is currently a popular issue in an organization or company, both in the public and private sectors as well as widely published in journals locally and internationally. This study analyzes the supporting factors of competency, motivation and job satisfaction that affecting to job performance of employees at PT. Multi Data Palembang (IT Superstore). This study raise two hypotheses to acknowledge the problems using census method of 191 respondents, namely employees at PT. Multi Data Palembang (IT Superstore), through questionnaires. The questionnaire was completed by 188 respondents, then analyzed using Structural Equation Modeling (SEM) operated by Amos-21 (Analysis of Moment Structure). The results of the data analysis showed that the hypothesis is acceptable .
Research shows that competency has a positive and significant influence on job performance with the probability value (sig) P = *** means P values below 0.01 (< 0.05), and estimate the value of 0.285. Motivation has a positive and significant influence on job performance with the probability value (sig) P = 0.002 (< 0.05), and estimate the value for 0.161. Job satisfaction has a positive and significant influence on job performance with the probability value (sig) P = 0.006 (< 0.05) and the estimate value of 0.142. In this logic statistic also shows that all the independent variables simultaneously positive and significant effect on the dependent variable of (0.78), with a probability value (sig) P = 0.000 <0.05>< 0.05), this value smallest than other and with value estimate 0.285 for variable competency is biggest when compared with the motivation and job satisfaction of employees at PT. Multi Data Palembang (IT Superstore).
teori perilaku konsumen merupakan sebuah teori berupa studi yang mempelajari ...HadiiJedankWijaya
teori perilaku konsumen merupakan sebuah teori berupa studi yang mempelajari bagaimana seseorang konsumen mencari, memilihan, membeli, menggunakan, serta mengevaluasi produk dan jasa untuk memenuhi kebutuhan dan keinginan mereka
Pengaruh kompetensi, motivasi dan kepuasan kerja terhadap prestasi kerja kary...IRAWANPERWANDA
Employee job performance in an organization or company is required to contribute for the company. Competency, motivation, job satisfaction and job performance is part of human resource management which is currently a popular issue in an organization or company, both in the public and private sectors as well as widely published in journals locally and internationally. This study analyzes the supporting factors of competency, motivation and job satisfaction that affecting to job performance of employees at PT. Multi Data Palembang (IT Superstore). This study raise two hypotheses to acknowledge the problems using census method of 191 respondents, namely employees at PT. Multi Data Palembang (IT Superstore), through questionnaires. The questionnaire was completed by 188 respondents, then analyzed using Structural Equation Modeling (SEM) operated by Amos-21 (Analysis of Moment Structure). The results of the data analysis showed that the hypothesis is acceptable .
Research shows that competency has a positive and significant influence on job performance with the probability value (sig) P = *** means P values below 0.01 (< 0.05), and estimate the value of 0.285. Motivation has a positive and significant influence on job performance with the probability value (sig) P = 0.002 (< 0.05), and estimate the value for 0.161. Job satisfaction has a positive and significant influence on job performance with the probability value (sig) P = 0.006 (< 0.05) and the estimate value of 0.142. In this logic statistic also shows that all the independent variables simultaneously positive and significant effect on the dependent variable of (0.78), with a probability value (sig) P = 0.000 <0.05>< 0.05), this value smallest than other and with value estimate 0.285 for variable competency is biggest when compared with the motivation and job satisfaction of employees at PT. Multi Data Palembang (IT Superstore).
Keywords: Competency, Motivation, Job Satisfaction and Job Performance.
2. PEMBAHASAN
Prinsip dasar dari proses pemasaran yang utama
adalah bagaimana kita dapat memahami
keinginan dan kebutuhan (needs and wants) dari
konsumen
5. KEY WORD
Adalah: 1. Tindakan yang langsung terlibat untuk mendapatkan,
mengkonsumsi, dan menghabiskan produk atau jasa,
termasuk proses keputusan yang mendahului dan
mengikuti tindakan ini. (Engel, 1995)
2. Suatu proses pengambilan keputusan yang
mensyaratkan individu untuk mengevaluasi,
memperoleh, menggunakan, atau mengatur barang
dan jasa. ( Loudon dan Bitta, 1998)
3. Perilaku pembelian konsumen akhir, baik individu
maupun rumah tangga yang membeli produk untuk
rumah tangga. (Kotler dan Amstrong, 2006)
17. IMC merupakan
sebuah proses strategi
bisnis dalam
mengelola hubungan
dengan konsumen
yang intinya untuk
menggerakkan brand
value.
18.
19. Pengembangan Produk Baru dan
Strategi Siklus Hidup Produk
• Menemukan dan Mengembangkan Ide Produk Baru
• Proses Pengembangan Produk Baru
Strategi Pengembangan
Produk Baru dan Proses
Pengembangan Produk
Baru
sistem manajemen inovasi untuk
mengumpulkan, meninjau, mengevaluasi
dan mengatur ide produk baru secara
sistematis.
Mengatur
Pengembangan
Produk Baru
• pengembangan produk,
• pengenalan,
• pertumbuhan,
• kedewasaan, dan
• penurunan.
Strategi Siklus
Hidup Produk
(PLC)