This document discusses performance-based assessment in the EFL classroom. It defines performance-based assessment as an alternative assessment that requires students to construct a response, create a product, or demonstrate application of knowledge in authentic contexts. The benefits of performance-based assessment include using meaningful tasks, promoting hands-on activities, showing what students know and can do, supporting language and cognitive needs of ELL students, and providing feedback. Examples of performance-based assessments are products, performances, and process-oriented assessments. The document also provides details on designing and implementing performance-based assessments, including defining criteria and using rubrics, checklists, and holistic scoring.
Discusses the facets of Performance Assessment: Definition, advantages and disadvantages, types, process, guidelines and procedures and the types of rubrics
Discusses the facets of Performance Assessment: Definition, advantages and disadvantages, types, process, guidelines and procedures and the types of rubrics
Is it possible to explain why the student outputs is as they are through an assessment of the processes which they did in order to arrive at the final product?
YES, through Process oriented, performance-based assessment
Placement assessments are used to “place” students into a course, course level, or academic program. For example, an assessment may be used to determine whether a student is ready for Algebra I or a higher-level algebra course, such as an honors-level course.
For this reason, placement assessments are administered before a course or program begins, and the basic intent is to match students with appropriate learning experiences that address their distinct learning needs.
Diagnostic Assessment Is An Essential Device In A Teacher's "Tool Kit", Which Can Be Used To Diagnose Strengths And Area Of Need In All Students.
▪ Diagnostic Assessment Involves The Gathering And Careful Evaluation Of Detailed Data Using Student’s Knowledge And Skills In A Given Learning Area.
Assessment of Learning - Multiple Choice TestXiTian Miran
A powerpoint presentation about the Multiple Choice Test as one of the assessment strategies that can be used by teachers in assessing learners. Also, this includes the introduction, definition, advantages, and limitations of Multiple Choice Test.
Is it possible to explain why the student outputs is as they are through an assessment of the processes which they did in order to arrive at the final product?
YES, through Process oriented, performance-based assessment
Placement assessments are used to “place” students into a course, course level, or academic program. For example, an assessment may be used to determine whether a student is ready for Algebra I or a higher-level algebra course, such as an honors-level course.
For this reason, placement assessments are administered before a course or program begins, and the basic intent is to match students with appropriate learning experiences that address their distinct learning needs.
Diagnostic Assessment Is An Essential Device In A Teacher's "Tool Kit", Which Can Be Used To Diagnose Strengths And Area Of Need In All Students.
▪ Diagnostic Assessment Involves The Gathering And Careful Evaluation Of Detailed Data Using Student’s Knowledge And Skills In A Given Learning Area.
Assessment of Learning - Multiple Choice TestXiTian Miran
A powerpoint presentation about the Multiple Choice Test as one of the assessment strategies that can be used by teachers in assessing learners. Also, this includes the introduction, definition, advantages, and limitations of Multiple Choice Test.
Topic: Test Testing and Evaluation
Student Name: Abdul Rauf Ansari
Class: B.Ed. (Hons) Elementary
Project Name: “Young Teachers' Professional Development (TPD)"
"Project Founder: Prof. Dr. Amjad Ali Arain
Faculty of Education, University of Sindh, Pakistan
Coloniality and ELT education programs: the need for disrupting alternatives ...Yamith José Fandiño Parra
This presentation will call for disruptive research practices that not only can question the rhetoric of modernity and the logic of coloniality, but also position epistemic disobedience and a grammar of decoloniality (Mignolo, 2010) in the production of knowledge in foreign language education programs (Fandiño, 2021). It will do so by first going over coloniality in general and coloniality of knowledge in particular. Then, it will discuss knowledge production in the field of foreign language education. After that, it will propose some preliminary ideas about the decolonization of research in foreign language education programs. Finally, it will encourage participants infuse their own research agendas and research projects with disruptive alternatives.
2020 05 - PONENCIAS ENCUENTRO DE SOCIALIZACIÓN DE EXPERIENCIAS INVESTIGATIVAS...Yamith José Fandiño Parra
2020: PENSAMIENTO CRÍTICO Y FORMACIÓN DOCENTE. DIDÁCTICAS Y MEDIACIONES PEDAGÓGICAS // FORMACIÓN DOCENTE Y PENSAMIENTO CRÍTICO. SISTEMATIZACIÓN DE UNA EXPERIENCIA BASADA EN SEMINARIOS DE PROFESORES
Una presentación con información básica sobre qué y cómo diseñar materiales a partir de las propuestas de varios autores. Se incluye una mención a análisis de necesidades.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
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- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
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Applications of 3D and AR in Digital Commerce,
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How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
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3. WHY PERFORMANCE-BASED ASSESSMENT?
SCHOOLING/EDUCATION
• Transfer of learning (apply knowledge beyond basic facts and procedures)
• The development of mental habits (thinking and inquiry processes)
RESEARCH
• Improved assessment practices at the classroom level can have powerful,
beneficial effects on transfer of learning and measures of achievement.
TEACHERS
• To make improvements in learning and learning, teachers must be provided
with the assessment tools they need for increasing the achievement of ELLs.
CONSTRUCTED-RESPONSE FORMATS
• Ss develop a response, create a product, or make a demonstration.
• They allow more than one answer to a problem and typically involve higherorder thinking skills.
4. PERFORMANCE-BASED ASSESSMENT
DEFINITION
•
•
Performance-based assessment is an alternative assessment that requires
students to construct a response, create a product, or demonstrate
application of knowledge in authentic contexts (O’Malley & Valdez, 1996, p.
239).
Performance-based assessment represents a set of strategies for the...
application of knowledge, skills, and work habits through the performance of
tasks that are meaningful and engaging to students (Hibbard and others, 1996,
p. 5)
BENEFITS
•
•
•
•
•
It uses meaningful, naturalistic, and contextualized tasks.
It promotes hands-on or collaborative activities.
It shows what students know and can do.
It supports the language and cognitive needs of ELLs.
It provides feedback to students on strengths and weaknesses.
5. PERFORMANCED-BASED ASSESSMENT
Types
•
Products: They are works produced by students that provide concrete
examples of their application of knowledge.
Examples: writing samples, projects, art or photo exhibits, and
portfolios.
•
-
•
-
Performances: They allow students to demonstrate application of
knowledge and skills under the direct observation of the teacher.
Examples: oral reports, skits and role-plays, demonstrations, and
debates.
Process-oriented assessments: They provide insight into student
thinking, reasoning, motivation, and use of learning strategies.
Examples: think-alouds, self-assessment checklists or surveys, learning
logs, and individual or pair conferences.
6. PERFORMANCED-BASED ASSESSMENT
Features
•
Visible criteria: It consists of the sharing of standards and making the
criteria for evaluation visible to students.
-
Teachers share their expectations for student work and performance in
as explicit terms as possible through a scoring rubric, checklist, or
representative samples of student work.
•
Self-assessment: It consists of teaching students how to manage their
study habits, use learning strategies, and reflect on progress toward
learning goals.
•
Teachers provide students with specific feedback, opportunities to give
and receive criticism from peers, and time to set learning goals.
7. PERFORMANCED-BASED ASSESSMENT
While standardized tests may be appropriate for determining
whether or not students have met state and local standards, we
need other forms of assessment to inform instructional decisions
made on a day-to-day basis, diagnose students’ strengths and
weaknesses related to classroom instruction, and provide specific
feedback to students that supports their learning…
Although not a panacea, performance-based assessments can
promote increased achievement for ELLs by increasing confidence in
their ability to learn and motivation to continue learning.
(Valdez, 2002, p. 3)
9. PERFORMANCED-BASED ASSESSMENT
Design and implementation
•Define the purpose of the assessment
-What am I trying to assess? What do my students need to know? What prerequisite skills do my
students need to have?
•Decide what activity and tasks will serve your purpose.
-Factors to take into account:
Time constraints, availability of resources in the classroom, and quantity of data needed to
assess the Ss' performance.
-Types of assessment:
Informal: the student does not know that the assessment is taking place.
Besides linguistic aspects, you can assess extra-linguistic aspects such as how students
interact and cooperate, or what their study or work habits are.
Formal: the student is informed about the assessment and the criteria at hand.
You can either observe the student as he/she performs specific tasks (formative assessment)
or assess the quality of end products (summative assessment).
10. PERFORMANCED-BASED ASSESSMENT
PROCESS
The first step: Defining the target
•Determine what is it you are going to assess.
•This can generally be accomplished by reviewing the standards and objectives.
The second step: create a performance activity
•Design a project or task that allow the students to demonstrate their knowledge,
reasoning, skills, and/or attitudes.
•These tasks should be authentic (real-world), feasible (in time, space, and cost), fair
(not biased based on gender, race, etc.), flexible (allow multiple outcomes), and
observable.
The third step: create criteria
After the task or project is defined, criteria needs to be developed to assess the
students’ success or the product’s quality.
11. PERFORMANCED-BASED ASSESSMENT
CRITERIA
They reflect the elements of the project/task that will be employed to determine the
success or quality of the student’s performance.
1.Identify the ideal project or task to be assessed.
2.List the important aspects of the project or task.
3.Limit the number of performance criteria, so they can all be observed.
4.If possible, have colleagues or students themselves check the criteria.
5.Express the criteria in terms of observable behaviors or product characteristics.
6.Do not use ambiguous words or complex definitions that obscure the performance
criteria.
7.Arrange the performance criteria in the order in which they are likely to be observed.
13. PERFORMANCED-BASED ASSESSMENT
INSTRUMENTS
RUBRICS
•Most rubrics consist of objectives, performance characteristics, and points or scores
that indicate the degree to which the objectives were met.
•Rubrics allow students to understand the criteria for assessment before they start the
project.
CHECKLISTS
•Checklists contain a list of behaviors or specific steps, which can be marked as
Present/Absent, Complete/Incomplete, Yes /No, etc.
•Checklists help to provide structure for students and they are great tools to use when
you want to note the completion of a task
HOLISTIC SCORING
•It has one overall score instead of discrete dimensions. It is used when one, overall
score is more important than sub-scores for specific categories.
•Although holistic scales can be easier to create and easier to score, they do not provide
a great deal of feedback.
14. References
Brualdi, A. (1998). Implementing performance assessment in the classroom.
Practical assessment research and evaluation, 6(2). Retrieved from
http://pareonline.net/getvn.asp?v=6&n=2
Valdez, L. (2002). Performance-based assessment: promoting achievement
for English language learners. ERIC/CLL news bulletin, 26(1), 1-3