This document summarizes the keynote speech given by Tim Miles at Directors' Day on May 15, 2014. Miles discusses how societal outlooks swing between civic-mindedness and idealism in 40-year cycles. He notes that a new civic era began in 2003 and that the current generation values transparency, authenticity, and making a positive contribution over pretense or self-promotion. Miles advises embracing this new civic spirit through humility, honesty and focusing on one's purpose or "why" rather than just profits or marketing claims. He suggests the communication tools of today are credibility, belief and authenticity rather than arrogance or slick salesmanship.
We’ll start our time together by taking a step waaaaaay back to look at the driving forces that have made our society what it is today. When you understand what is happening—and why—you’ll feel so much more confident about how to communicate with colleagues, friends and family in the weeks, months, and years to come. I’ll show up some fun evidence of what’s been happening, and I’ll (hopefully) give you an understanding of what’s been happening, so you’ll know what to expect in the future. I will also really screw up about thirty percent of you for the next several weeks. Smiley-face-emoticon.
Pendulum Theory says there’s an 80-year continuum in society, and it’s divided into two 40-year cycles. The first cycle, a “Me” cycle, is inwardly-focused, self-centered social pattern whose defining characteristics include a respect and admiration of attractive, individually confident alphas. The other cycle, a “We” pattern, takes the opposite set of values. It’s not about big dreams. It’s about small actions. You’ll learn what this values-cycle means for your organization and how to make the most of where we are in 2014.
What lessons can we learn from the people that are at the forefront of the creative revolution? What lessons can be gleamed from the cutting edge of modern day innovation? and how can we harness these lessons to improve our own companies, brands, advertising and marketing?
The Sound attended this years Fast Company: Innovation Uncensored event looking to find the answers to questions just like these. We heard from visionary speakers, creative masterminds and Fortune 500 CEO's. They spoke and we listened.
We got inside PepsiCo's playbook, heard about the new customer experience and learnt the secrets to building a cult brand. We heard about how to lead a creative company, why innovation is everything and how crowd funding will continue to disrupt well established industries - better yet, we synthesized the learnings and implications to share with you all.
Here they are, 10 carefully crafted lessons we think will benefit companies and professionals in any industry.
On Oct 10, 2010 Tony Hsieh spoke to the Designing Happiness class at the Stanford Graduate School of Business about how he delivers happiness at Zappos.
A little over a year ago we introduced the world to Generation Edge, the generation after Millennials and one we feel is unlike any other...
...this generation are resilient, self-starting reformers. They’ve got a view of the way they want the world to be and understand that they are going to have to be the ones to change it!
We like to think of 2014 as the year of Edge and the talented, tenacious, tech-empowered guys and girls you’ll see over the next 20 pages exemplify what Edge is all about, they are....quite literally, changing the world as we know it!
Tired of hearing "Millennials have been decoded, debunked, everything you need to hear" then "everything you've heard is wrong"... This isn't that at all. See why we think this generation deserves more than a few statistics and bold claims to tell their story. There’s a lot contradictory info on this generation, but that’s because they’re full of contradictions themselves.
Over the past 10 years men have been portrayed as idiotic, coddled, domestically challenged buffoons, never to be trusted (especially with their own children). However, considering recent reports and failed brand efforts targeting contemporary men ... we thought we'd take a closer look. Check out our latest contextual piece exploring contemporary masculinity.
Inspired by an excerpt of Amy Poehler's book, "Yes, Please", about "women-on-women crime" and driven by out insatiable curiosity to study human behavior, we've decided to dig into the subject of modern-day parenthood.
Tim Miles' keynote presentation to the National Shoe Retailers Association on messaging, millennials, generation z, and thinking small and more specifically to tell more powerful stories.
We’ll start our time together by taking a step waaaaaay back to look at the driving forces that have made our society what it is today. When you understand what is happening—and why—you’ll feel so much more confident about how to communicate with colleagues, friends and family in the weeks, months, and years to come. I’ll show up some fun evidence of what’s been happening, and I’ll (hopefully) give you an understanding of what’s been happening, so you’ll know what to expect in the future. I will also really screw up about thirty percent of you for the next several weeks. Smiley-face-emoticon.
Pendulum Theory says there’s an 80-year continuum in society, and it’s divided into two 40-year cycles. The first cycle, a “Me” cycle, is inwardly-focused, self-centered social pattern whose defining characteristics include a respect and admiration of attractive, individually confident alphas. The other cycle, a “We” pattern, takes the opposite set of values. It’s not about big dreams. It’s about small actions. You’ll learn what this values-cycle means for your organization and how to make the most of where we are in 2014.
What lessons can we learn from the people that are at the forefront of the creative revolution? What lessons can be gleamed from the cutting edge of modern day innovation? and how can we harness these lessons to improve our own companies, brands, advertising and marketing?
The Sound attended this years Fast Company: Innovation Uncensored event looking to find the answers to questions just like these. We heard from visionary speakers, creative masterminds and Fortune 500 CEO's. They spoke and we listened.
We got inside PepsiCo's playbook, heard about the new customer experience and learnt the secrets to building a cult brand. We heard about how to lead a creative company, why innovation is everything and how crowd funding will continue to disrupt well established industries - better yet, we synthesized the learnings and implications to share with you all.
Here they are, 10 carefully crafted lessons we think will benefit companies and professionals in any industry.
On Oct 10, 2010 Tony Hsieh spoke to the Designing Happiness class at the Stanford Graduate School of Business about how he delivers happiness at Zappos.
A little over a year ago we introduced the world to Generation Edge, the generation after Millennials and one we feel is unlike any other...
...this generation are resilient, self-starting reformers. They’ve got a view of the way they want the world to be and understand that they are going to have to be the ones to change it!
We like to think of 2014 as the year of Edge and the talented, tenacious, tech-empowered guys and girls you’ll see over the next 20 pages exemplify what Edge is all about, they are....quite literally, changing the world as we know it!
Tired of hearing "Millennials have been decoded, debunked, everything you need to hear" then "everything you've heard is wrong"... This isn't that at all. See why we think this generation deserves more than a few statistics and bold claims to tell their story. There’s a lot contradictory info on this generation, but that’s because they’re full of contradictions themselves.
Over the past 10 years men have been portrayed as idiotic, coddled, domestically challenged buffoons, never to be trusted (especially with their own children). However, considering recent reports and failed brand efforts targeting contemporary men ... we thought we'd take a closer look. Check out our latest contextual piece exploring contemporary masculinity.
Inspired by an excerpt of Amy Poehler's book, "Yes, Please", about "women-on-women crime" and driven by out insatiable curiosity to study human behavior, we've decided to dig into the subject of modern-day parenthood.
Tim Miles' keynote presentation to the National Shoe Retailers Association on messaging, millennials, generation z, and thinking small and more specifically to tell more powerful stories.
Don't Let Your Commercials Look Like A Health TextbookCheryl Faux
Last semester, I took Culture, Race & Media and for our final, we were asked to create something for our industry that related back to the class. I made a pocket guide for agencies filled with tips on how to add more diversity into their work.
Millennial women have realized what worked for previous generations of women will not work for them. Finally after decades, the fight is over, and she can focus on what truly matters. Visit our site to download a copy for free.
Livin' The Dream... What Though The OddsAMAMichiana
If you want to live life and love your work to the fullest, you can live your dream if you make it happen. This presentation was shared by author Chris Stevens, founding principal of Keurig Coffee Inc., at the Michiana Chapter of the American Marketing Association’s monthly luncheon on Tuesday, Jan. 21, 2014.
The goal of Mr. Stevens’ presentation is to inspire marketers and others to pursue their passion, whether they are entrepreneurs or “intra-preneurs”―or want to be. Chris has done both and will share lessons from his own career for marketers and nonmarketers alike.
Gen X is sometimes referred to as the “lost” or "grumpy" generation, this was the first generation of “latchkey” kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation, Gen Xers were quoted by Newsweek as “the generation that dropped out without ever turning on the news or tuning in to the social issues around them.”
Gen X is often characterized by high levels of skepticism, “what’s in it for me” attitudes and a generation with more debt than savings. They've gone from XTREME to XHAUSTED! Learn more about Gen X and what makes them tick.
For our latest Google Marketing Platform meetup, we spoke about marketing to baby boomers with Bronwyn White, CEO of New Young Consulting. Bronwyn discussed the most predictable marketing opportunity we have ever had: Marketing to Seniors.
Bronwyn will help us connect with this multi-trillion dollar global economy – the most cashed-up, time-rich generation of our lifetimes. She will share her deep understanding of the baby boomer generation including the nuanced complexities and a complete, well-rounded understanding of the opportunities available for growth in this sector.
Crossing the Chasm: Entrepreneurs as Agents of ChangeConsciousTravel
Presentation given in Sydney to the Women Chiefs of Enterprise International (#WCEI2011) on key change drivers affecting consumer values and business practice
All you wanted to know about 20-somethings. A sneak peek into the #Millennial mind - a #GenY perspective #ebook. Get your free copy in English or German at www.steffiburkhart.de
Don't Let Your Commercials Look Like A Health TextbookCheryl Faux
Last semester, I took Culture, Race & Media and for our final, we were asked to create something for our industry that related back to the class. I made a pocket guide for agencies filled with tips on how to add more diversity into their work.
Millennial women have realized what worked for previous generations of women will not work for them. Finally after decades, the fight is over, and she can focus on what truly matters. Visit our site to download a copy for free.
Livin' The Dream... What Though The OddsAMAMichiana
If you want to live life and love your work to the fullest, you can live your dream if you make it happen. This presentation was shared by author Chris Stevens, founding principal of Keurig Coffee Inc., at the Michiana Chapter of the American Marketing Association’s monthly luncheon on Tuesday, Jan. 21, 2014.
The goal of Mr. Stevens’ presentation is to inspire marketers and others to pursue their passion, whether they are entrepreneurs or “intra-preneurs”―or want to be. Chris has done both and will share lessons from his own career for marketers and nonmarketers alike.
Gen X is sometimes referred to as the “lost” or "grumpy" generation, this was the first generation of “latchkey” kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation, Gen Xers were quoted by Newsweek as “the generation that dropped out without ever turning on the news or tuning in to the social issues around them.”
Gen X is often characterized by high levels of skepticism, “what’s in it for me” attitudes and a generation with more debt than savings. They've gone from XTREME to XHAUSTED! Learn more about Gen X and what makes them tick.
For our latest Google Marketing Platform meetup, we spoke about marketing to baby boomers with Bronwyn White, CEO of New Young Consulting. Bronwyn discussed the most predictable marketing opportunity we have ever had: Marketing to Seniors.
Bronwyn will help us connect with this multi-trillion dollar global economy – the most cashed-up, time-rich generation of our lifetimes. She will share her deep understanding of the baby boomer generation including the nuanced complexities and a complete, well-rounded understanding of the opportunities available for growth in this sector.
Crossing the Chasm: Entrepreneurs as Agents of ChangeConsciousTravel
Presentation given in Sydney to the Women Chiefs of Enterprise International (#WCEI2011) on key change drivers affecting consumer values and business practice
All you wanted to know about 20-somethings. A sneak peek into the #Millennial mind - a #GenY perspective #ebook. Get your free copy in English or German at www.steffiburkhart.de
10 Tips for Starting Out In the Advertising IndustryDouglas Kleeman
A few things I've learned along the way during my time as an account planner / strategist / copywriter / interactive hybrid of sorts -- presented to the smart advertising students at the University of North Carolina. Presenter notes not included so some slides may not have too much context. Feel free to reach out with any questions.
For the last CS Presents of 2015 we asked top creatives to look into the future. The presentation includes:
Simon Goodall, Chief Strategy Officer, Lowe Open - Sci-Fi Trend Spotting
Rose Lewis, Co-Founder & Coach, Collider - The Future of Start-Ups
Matt Follows, Sustainable High Performance Coach, Leading Left - Future Proofing Your Brain
Lawrence Weber, Managing Partner Innovation, Karmarama - Reclaiming The Agency
Nadya Powell, MD, Sunshine - Marketing To Future Generations
Excerpts from Who Are You? - Wizard AcademyTim Miles
I showed the students *why* most mission and vision statements were so terrible, and also *why* they never needed one but needed something much, much deeper if they wanted to get and keep clients and customers. With the exception of two, the questions I gave them to begin this journey didn’t come from business leaders. Many of them, they’ve heard before, but never for this purpose or this context. Isn’t that what creativity is: Looking at old things in new ways? In a moment, I’m going to share a few of those questions with you, too. What you do with them is entirely up to you. WARNING: It might seem kinda weird to you.
Excerpts from "Daddy, I have a question." - Wizard AcademyTim Miles
A simple story about a complicated journey that led me to understanding everything I thought I knew about communication was wrong. It took a young man with a communications “disorder” (normies call it that) to open our eyes, ears, hearts, and minds to true connection. I showed our students there are many different kinds of minds and what a wonderful thing that is. Here’s what I shared with them. WARNING: It might seem kinda weird to you.
Messaging Workshop with Ryan Patrick & Tim Miles - PBE 2018Tim Miles
The world's never been more noisy. How do you amplify your business' signal above that noise? In this workshop, Ryan and Tim will show you how to take what you already know to be true about your business and magnify and magnetize it to attract new customers and retain current ones. Come prepared to think, write and work. From this day forward, your messaging will leap from pages, scripts and emails.
Brand Your Own Business - Opening General Session - PBE 2018Tim Miles
How do you use Facebook for your business?
Should you be using Snapchat?
Wouldn't a virial video be awesome?
Email marketing? Radio? What do we do???
First, breathe, and second, relax. Third, know those aren't the right questions to be asking .. at least, not at first. In order to modernize your marketing, you first need to look inward and not toward another oversimplified sack of magic beans.
For a quarter-century, Tim Miles has been helping family businesses communicate more powerfully by teaching what's important, what's not, and how to prioritize your area of focus.
Managing Change From The Inside Out - PAR Vision Week 18Tim Miles
You get it. I get it. We all get it, but why do some of us haaaaaaaate it? What if I told you the people inside your organization most resistant to your ideas could also be your greatest allies in their implementation? Learn more in this entertaining but purposeful look at the insights and events that drive change, and how we can assess our own capacities, develop our skills, and manage change in the most effective way possible.
10 Hidden Keys To Team, Time, and Serving Other - PAR Vision Week 2018Tim Miles
One day, you’re an award-winning communications professional who decides to quit a high-paying, benefit-rich job to start your own company. Three weeks later, your wife tells you your 13-month-old son has autism, and you start a ten-year journey that teaches you pretty much everything you ever thought you knew about communication was wrong …
Join Tim Miles as he teaches you the true principles of powerful communication. He was given ten blessings from God, His Son, and the beautiful boy who looks at the world a little differently.
Uplifting, educational, heartwarming and funny, this presentation will open your heart as well as your mind.
CMB Momentum '17: The 60-Second Messaging MasterclassTim Miles
For nearly a quarter-century, Tim Miles has been helping companies, communities, radio stations, and nonprofit organizations communicate more powerfully.
It’s never been more important to cut through clutter with captivating clarity, and Tim will tell you how to do it in just sixty seconds.
He’ll spend the other 1,140 seconds showing you how. You will never forget this lesson.
Uncovering Your Unique Value Proposition (UVP): Explore Minnesota 2017Tim Miles
To quote Dan Heath, most mission statements are "really long on statement and really short on mission." We'll lead you through a series of questions to ask your team to discover what makes you truly unique and valuable to your customers.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
30. Tom Stoppard, Arcadia
"It makes me so happy. To be at
the beginning again, knowing
almost nothing ... a door like this
has cracked open five or six
times ... it’s the best possible
time to be alive ... when
everything you knew is wrong."
31. Robert Bateman
“Before we can change direction,
we have to question many of the
assumptions underlying our
current philosophy.”
32. Steve Yastrow, 1•9•09
Don't think of our current economic crisis
as a recession. Instead, think of it as a
recalibration.
Everything is different now.
If you think of it as a recession, you may
be tempted to "hunker down" and wait
for the economy to cycle back.
If you think of it as a recalibration, you will
be motivated to focus on what you have
to do differently, since everything is
different now.
33. The way your business generates results is
different, now.
Your customers think differently, now.
Your customers care about different
things, now.
Your customers act differently, now.
Customers aren't disposable anymore;
more than ever, you have to create
sustainable customer relationships.
Steve Yastrow, 1•9•09
34. The 7 Steps to Hunkering Down:
1.Stay scared. Call it "street smart."
2.Cultivate cynicism. Call it "straight talk."
3.Praise pessimism. Call it a "reality check."
4.Believe you are wiser than everyone else.
5.Feel secretly superior.
6.Take no action that might improve your
condition.
7.Crow "I told you so" when things get worse.
40. Douglas Adams
Anything that is in the world
when you’re born is normal
and ordinary and is just a
natural part of the way the
world works.
41. Douglas Adams
Anything that’s invented
between when you’re fifteen
and thirty-five is new and
exciting and revolutionary
and you can probably get a
career in it.
!
43. “The reason history must repeat
itself is because we pay so little
attention to it the first time.”
!
- Blackie Sherrod
44. “The system we grew up in is
a mess. It’s falling apart at the
seams and a lot of people I
care about are in pain
because the things we thought
would work don’t.”
- Seth Godin
45. “The thing that has been, is
that which shall be; and that
which is done is that which
shall be done: and there is no
new thing under the sun. Is
there anything whereof it may
be said, ‘See, this is new?‘
!
- Solomon
46. “Let the world know
you as you are, not
as you think you
should be.”
- Fannie Brice
47. “The thing that has been, is
that which shall be; and that
which is done is that which
shall be done: and there is no
new thing under the sun. Is
there anything whereof it may
be said, ‘See, this is new?‘
!
- Solomon
48. “Let the world know
you as you are, not
as you think you
should be.”
- Fannie Brice
103. Idealist
in decline.“Around World War II
we were proud
as a people but modest
as individuals.
Fewer than 2 people in
10 said yes when
asked, ‘Are you a very
important person?’
Today more than 6 in
10 say yes.”
104. Idealist
in decline.
“ Where we once
thought ourselves
collectively strong, we
now regard ourselves
as individually
entitled.”
109. Idealist
in decline.
October 8, 1992 !
Walt Mossberg writes in an
article about online services
for the Wall Street Journal,
"I see America Online as
the sophisticated wave of
the future..." !
!
AOL launches windows
version. Links to graphics
122. That homogenized
‘voice of business?’
That sound of mission
statements and
brochures?
!
It will soon sound as
contrived as the
language of the 18th
century French court.
123. Getting a sense of
humor about yourself
requires more than
throwing a few jokes
up on the corporate
website.
!
Rather, it requires big
values, a little
humility, straight talk
and a genuine point
of view.
125. David B. Wolfe
Younger consumers strive to make social
statements in their decisions ...
126. Volunteerism
is on the rise.
Young Americans are setting an
example for their parents through their
volunteer efforts, says a new poll.
The survey by charity World Vision
found that 56% of teens volunteer to
support a charitable cause compared
to the 39% that work part-time. In fact,
teens are volunteering at a higher rate
than adults; 46% of the adults
surveyed said they volunteer their
time.
127. ThankYou!
819
toys donated: 100 train sets, 290 balls, 60 hoppers, 40 little engine that coulds, 50 dump trucks, 87 little pony sets. 98 board games, 85 UNO games, 9 buses...
Instead of sending you
a tin of holiday popcorn this year,
we raided the toy shelves and donated
toys in your name to kids all across Missouri
through TOYS FOR TOTS.
P.S. If you miss the popcorn or want to see more
pictures, go online to www.WheresMyPopcorn.com.
128.
129. "We want to become a catalyst
in the culture rather than act like a
big brand announcing something."
!
- Frank Cooper, CCEO, PepsiCo
130. What are you -
what is your company
doing to engage, to give back?
!
What are you doing
to contribute to more than
your own bottom line?
!
Today’s Civic Generation - led
by the youth - is watching to
see if you share their values.
!
136. Born into a world of hype, their internal
BS-meters are highly sensitive and blisteringly
accurate. Words like “amazing,”
“astounding,” and “spectacular” are
translated as “blah,” “blah,” and “blah.”
!
Consequently, tried and true selling methods
that worked as recently as a couple years ago
are working far less well today.
142. The principal changes
taking place are these:
1. Word of mouth
has grown into the
muscular beast,
Interconnectivity,
and it moves with
lightning speed.
143. Technology’s re-
writing the rules of
commerce. Online
chat-rooms, blogs, and
instant messaging are
ensuring that, whether
good or bad, the word
gets out.
144. 2. We’re moving into
an era of transparency
in which it will become
harder than ever to
win new customers
through P.R. and
Advertising alone.
145. You’re going to have to
begin delivering all that
you promise in your
marketing materials.
!
Claims of ‘biggest,’
and ‘best,’mean nothing
when customers have
friends
who are telling them
otherwise.
146. YouTube, facebook and Google are
the Kerouac, Dean and Salinger of
the new generation
147. None of this is
rocket science.
!
Work hard. Keep at it.
Live simply and quietly.
Remain humble.
Stay positive.
Create your own luck.
Be nice. Be polite.
!
- Hugh MacLeod
148. “There is no present or
future, only the past
happening over and
over again, now.”
!
- Eugene O’ Neill