The world's never been more noisy. How do you amplify your business' signal above that noise? In this workshop, Ryan and Tim will show you how to take what you already know to be true about your business and magnify and magnetize it to attract new customers and retain current ones. Come prepared to think, write and work. From this day forward, your messaging will leap from pages, scripts and emails.

1. Messaging Workshop
TODAY – 2 P.M.
CIRRUS B

2. The human
BRAIN
is a miracle!

3. DOVE

4. HAWK

5. HAWKEYE

6. M*A*S*H

7. M*A*R*V*E*L

8. IOWA?

9. IS THIS HEAVEN?

10. FIELD OF DREAMS

11. FIELD OF BEANS

12. FIELD OF JELLY BEANS

13. CLOSE YOUR EYES

14. RED

15. FIRE-ENGINE RED

16. CANDY-APPLE RED

17. COCA-COLA RED

18. BLOOD RED

19. NICOLE KIDMAN’S
RED HAIR

20. NICOLE KIDMAN’S
RED HAIR

21. 1,230,000

22. CRAYOLA

26. Messaging
v.
Copy

27. WhatYou Say
v.
HowYou Say It

28. Substance
v.
Style

29. Both are
Important.

30. Clarity > Clever

32. Goals &ValuesGOALS AND VALUES

33. Goals &Values
Strategic Planning
GOALS AND VALUES
STRATEGIC PLANNING

34. Goals &Values
Strategic Planning
GOALS AND VALUES
STRATEGIC PLANNING
CUSTOMER EXPERIENCE

35. Goals &Values
Strategic Planning
Customer Experience
Messaging
GOALS AND VALUES
STRATEGIC PLANNING
CUSTOMER EXPERIENCE
MESSAGING

36. Goals &Values
Strategic Planning
Customer Experience
Messaging
MediaMEDIA
GOALS AND VALUES
STRATEGIC PLANNING
CUSTOMER EXPERIENCE
MESSAGING

37. Goals &Values
Strategic Planning
Customer Experience
Messaging
Media

38. Goals &Values
Strategic Planning
Customer Experience
Messaging
GOALS AND VALUES
STRATEGIC PLANNING
CUSTOMER EXPERIENCE
MESSAGING

39. EXERCISES

41. 1.Write down the story of
Why and How
you got into this
Business.

42. 2.Write down what you
love most about paintball
and why.

43. 3.Who’s your favorite
customer? Describe him
or her.Why is he/she your
favorite?

44. 3.Who’s your favorite customer? Describe
him or her.Why is he/she your favorite?
2.Write down what you love most about
paintball and why.
1.Write down the story of Why and How
you got into this Business.

45. 4.Write at least
Ten True Sentences
about your company
that tell me why I should
choose you.

46. These sentences
should highlight
Products, Processes,
Procedures, Pricing,
Warranties,Training,
History and
Personality
of the company.

47. Clarity > Clever

48. Twenty sentences
are better than Ten.
Thirty are better
than twenty.

49. 4.Write at least
Ten True Sentences
about your company
that tell me why I should
choose you.

50. 5. Rewrite the
list so that
every sentence
starts with
“We Believe.”

51. 6. Share your
We Believe
statements

52. “We believe...”
“Which means to you...”

53. Goals &Values
Strategic Planning
Customer Experience
Messaging
Media

54. GetTims.Email
3-5x/week Saturday
Digest

55. GetTims.Email

56. FunnyBusinessPodcast.com

57. TimMilesCo.com/Paintball