The document discusses how Jesse Genet started a company to develop a new printing process using sunlight rather than trying to create popular products. He realized there was a tool hidden in his product and decided to release the printing process for others to use. This led to stronger business growth as the company now has customers in over 100 countries, sells products in 1,500 stores, and has enabled over 1 million prints to be made globally.

1. Make Tools, not Products.
@jessegenet . makercon 2014

2. Buffalo Bill,
got his start early.
He started his career at the ripe age of 14, back when he
was still William Frederick Cody.
“Frontiersmen good and bad, gunmen as well as inspired
prophets of the future, have been my camp companions.
Thus, I know the country of which I am about to write as
few men now living have known it” -Buffalo Bill

3. From St. Joseph Missouri to San Francisco,
The Pony Express reduced transit times across the
country by more than 10 days.
It also served as a great way for young men during the
gold rush to head west and get paid for it.
Go west young man,
the Pony Express.

4. Without a gold rush,
what is my adventure?
I decided to start a company. At the beginning, I just want-
ed to have a popular product line of printed goods, then I
began to examine and reimagine the tools I was using.

5. A new technology for printing on fabric, using sunlight! A
process that I developed and could offer exclusively on my
own product lines.
A monopoly. A designers dream come true.
A new print process,
mine, all mine!

6. Is there a tool hidden
in your product?
In 2012 my partner, Stephan Ango, and I decided to see
what would happen if we released our print process for
everyone to use.
Would the loss of control lead to a weaker business or a
stronger one?

7. Watch our 60 second demo

8. During a gold rush,
Sell pickaxes
Chasing a dream like finding gold is alluring, but taking
a moment of pause to figure out what is most useful to
those around you can have a much more enduring effect.
Chris Dixons Blog: February 5, 2011

9. We have customers in over 100 countries, our products
are sold in 1500 retail stores and over 1 million prints have
been made with Inkodye all over the globe.
Would I have sold that many printed t-shirts?
1 Million prints
made with Inkodye

10. Follow @lumi
Visit lumi.co to learn more
about our work
Email me: genet@lumi.co
thank you.