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5 B2B Brands That Rock Instagram

The document discusses how five B2B brands effectively use Instagram to build brand awareness and engage audiences. Examples include General Electric, Oracle, and Intel, which share inspirational content and showcase their company culture to humanize their brands. The overall message highlights the potential of Instagram as a powerful platform for improving brand connections and recruiting efforts in the B2B sector.

Social Media◦Marketing◦Business◦
Related topics:
Content Marketing• B2B Marketing•
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THAT 5 B2B BRANDS rock
THERE ARE 55 MILLION PHOTOS shared each day on Instagram
And believe it or not NOT ALL OF THESE ARE #throwbacks
And believe it or not NOT ALL OF THESE ARE #CatsOfInstagram
And believe it or not NOT ALL OF THESE ARE #FoodPorn
And believe it or not NOT ALL OF THESE ARE …or cheesy pics by B2C brands
also do quite well ONINSTAGRAM “BORING”B2BBRANDS
also do quite well ONINSTAGRAM “BORING”B2BBRANDS
Here are some examples:
An American tech giant, General Electric uses Instagram to drive brand awareness and entice consumers.
By showcasing both inspirational and educational visuals, they have managed to accumulate over 170,500 followers.
Oracle posts everything from photos of its biking team to employees doing volunteer work.
Their goal? To make Oracle look more human and build relationships.
The world’s leader in commercial real estate is focused on using photos to create brand affinity.
They have dramatically grown their audience by showcasing the art, science and tech behind iconic buildings.
Intel took tech out of the weeds. Most of their product tips and feature sneak peeks have received hundreds of likes.
Communicating their brand in a more simple way has been the center of their strategy.
Ever wondered what it’s like to work for a tech leader? That’s exactly what Marketo showcases on Instagram.
With recruiting in mind, Marketo provides a snapshot of their culture, events, and behind-the-scenes life!
an effective platform FORENGAGINGB2B AUDIENCES SEE?INSTAGRAMCANBE
To improve BRAND AWARENESS
To improve CONSUMERRELATIONSHIPS
To improve RECRUITING PROCESSES
To improve BRAND AFFINITY And
IF YOUR AUDIENCE IS THERE Why not take advantage of it?
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