The document summarizes audience research from the Pearl and Dean website to define the target demographic for a film. It analyzes categories of age, gender, and social class, finding that the target audience is ages 15-24, mostly female at 55%, and social class ABC1 at 95%. Graphs are presented showing the breakdown of these categories to justify choices for the film's intended viewers.

1. Pearl and Dean Audience Research
To get an accurate representationof our audience we hadto dobackgroundresearch from a
professionalcinema audience
website Pearl andDean. They
define the audience by
categorising the audience into
certain categories including
age, gender andsocial class.
Our target audience is age 15-
24 and social class ABC1
however our gender is evenly
spilt maybewith a slight
majority to females with 55%
female and45% male.
I believe thatwe have chosen
correctly due to the
percentages shownon this
graphtaken from their
website. As we have chosenall
the majority groupsexcept
gender which is only by a small
margin. However we planned
to include an upperage
audience as well but goingby
the graphabove, we have
changedthat decision due to
the percentages being much
lower thanthe youngerages.
We made our own graphsto havea clear visual idea of ourtarget audience -
SOCIAL CLASS
This our graphof the percentages of social
classes in our target audience, asyoucan
see it is primarily the social group ABC1,
showingthat ABC1 is around95% and
there is only 5% of C2DE.
92%
94%
96%
98%
100%
102%
1
Social Class
ABC1 C2DE

2. GENDER
This is our graphof the percentages of genders in ourtarget audience, as youcan see it is nearly an
even spilt butlearning slightly more to female as they can mayberelate to the maincharacter within
our openingsequence.
AGE
This is our graph of percentagesof ourtarget audience’sages, asyoucan see it is primarily ages 15-
24, we havechosen theseage groupfor the primary audience because they can relate to the main
character and they are more likely to watch the horrorgenre.
0%
20%
40%
60%
80%
100%
120%
1
Gender
Male Female
0%
10%
20%
30%
40%
50%
60%
70%
80%
15-24 24-30 30-45 55+
Age