The document discusses methodology used to analyze Super Bowl commercials from 2018 for gender and racial stereotypes. A sample of 37 out of 81 total 2018 Super Bowl commercials were coded. Of central characters in those commercials, 72% were white males and 20.9% were males of color. The coding was conducted by students in a class, with discussions to reach agreements on character classifications. Stereotypes of central characters were identified when present.