Introduction to Global Trade and Logistics in California Community Colleges. Presented at Shanghai Trade School (上海市贸易学校), August 2016

1. BUILDING FOUNDATIONS FOR A
GLOBAL TRADE & LOGISTICS PROGRAM
22-27 August 2016
Shanghai Trade School
Shanghai, China

2. Presenters/Facilitators:
• Prof. Daniel Raddon, Business Department,
Pasadena City College
• Dr. Russell Frank, Professor, Director International
Student Pathway
Who We Are

3. Pasadena
City Hall
California Institute of
Technology
Norton Simon Museum
Huntington Gardens
Rose Parade
Art Center College of Design

4. Pasadena City College

6. Who Are You?
• What do you teach?
• What is one thing you enjoy about your
work?
• What is one challenge you face in the
classroom?
• What do you hope to learn in this
workshop?

7. Workshop Goals
1. Provide an economic and workforce context for programs of
Global Trade and Logistics (GTL) in California and Shanghai
2. Develop a model for student career development that
includes sequence of courses, work-based learning, student
support services, and certifications
3. Provide examples of industry-specific competencies/skills
and certifications
4. Provide examples of GTL courses, textbooks, and activities
5. Identify areas of mutual interest, concern, cooperation

8. CALIFORNIA COMMUNITY COLLEGES AND
CAREER TECHNICAL EDUCATION (CTE)

9. The US System of Higher Education

10. California Partnerships for CTE

11. Pathways to Careers in Global Trade & Logistics

12. Pathways to Careers in Global Trade & Logistics
• The video presents four different career paths for GTL.
What are some of the steps that the students in the
video took?
• How are these four examples similar to the career paths
that some of you your students take?
• How are they different?
• What other experiences might you add to describe the
career paths of vocational school students in Shanghai?

13. California: Doing What Matters for Jobs and the
Economy

14. CONNECTING THE REGIONAL ECONOMY &
WORKFORCE NEEDS IN CALIFORNIA

15. California: Top Sectors for Jobs Tied to
Trade
Global Trade
Wholesale & Retail
Trade
Consumer servicesProfessional
& Technical
Services
Finance & Insurance
Construction

16. California: Growth in Trade-Related Jobs
Trade
Related
Jobs
11%
2002 Trade
Related
Jobs
22%
2011

17. International Trade: Los Angeles & Orange Counties
Los Angeles
County
Orange
County
Total
Companies importing &
exporting goods
10,463 2,444 12,907
Employees at companies
importing & exporting goods
685,443 158,044 843,487
Estimated sales values of
imports & exports of goods
$144 billion $29 billion $173 billion
Percentage of all
import/export companies that
are foreign owned
87% 86% 86%
Jobs related to services
exports
135,000 39,990 275,557

18. $13,042,968,080
$2,136,300,619
$4,592,061,017 $4,519,008,239
$13,728,136,822
$3,122,700,790 $3,116,465,045
$9,613,894,632
$6,737,352,226
Computers &
Electronics
Food &
Beverages
Machinery Metals Miscellaneous
Goods
Nonmetallic
Mineral
Products
Textiles &
Apparel
Transportation
Equipment
Chemicals,
Plastics &
Rubber
Estimated Values of Top Exports for L.A. & Orange Counties

19. What do the data tell you?
1. Look closely at the data with a partner.
2. What do the data tell you about the trade-related
economy in California and jobs?
3. What data are interesting to you?
4. What questions do you have?

20. JOBS IN GLOBAL TRADE & LOGISTICS

21. Global Trade & Logistics Job Areas
Distribution & Logistics
Technology
Manufacturing & Distribution
Government & Public Administration
Finance
Marketing & Sales
Business Management

22. Distribution & Logistics Career Areas
• Customs Brokerage
• Freight Forwarding
• Truck Driving
• Distribution Project Management
• Global Import/Export
• Entrepreneurial Logistics

23. Technology Career Areas
• eCommerce
• Inventory Management
• Warehouse Management
• Automated/Robotic Management
• Transportation Planning
• Material Requirement Planning

24. Manufacturing & Distribution Career Areas
• eCommerce
• Inventory Management
• Warehouse Management
• Automated/Robotic Management
• Transportation Planning
• Material Requirement Planning

25. RESEARCHING THE GLOBAL TRADE &
LOGISTICS JOB OUTLOOK

26. Employer Survey
1. Size of employment and projections for selected
occupations
2. Difficulty in finding entry-level job applicants
3. Job requirements
4. Certifications that job applicants tend to lack
5. Five year trends for numbers of employees

27. Occupations Requiring Education at the CC
Level
1. Logistics Specialists/Coordinators
2. Regulatory/Compliance Specialists
3. Global Sourcing or Procurement Specialists/
Coordinators
4. Customer Service Representatives
5. International Sales Representatives/Associates
6. International Marketing Coordinators

28. Job Title Job Description
%
Jobs
Logistics Specialist /
Coordinator
Coordinate the shipping, receiving, and transfer of
products and materials internationally
24%
Regulatory/Compliance
Specialist
Responsible for ensuring that the imports and exports of
a company are in compliance with various federal and
international regulatory laws
14%
Global Sourcing/
Procurement Specialist
Assist procurement manager in seeking out sources of
raw materials, products, and services globally that the
company requires for its operations
15%
Customer Service
Representative
Interact with customers to provide information in
response to inquiries about products and services and to
handle and resolve complaints
24%
International Sales
Representative/Associate
Sell goods or services to clients outside of his/her country 15%
International Marketing
Coordinator
Assist with the international marketing efforts for a
particular brand, product, or service
8%
Job Descriptions

29. 28.8%
23.4%
13.2%
19.3%
14.4%
14.2%
47.9%
52.7%
53.6%
55.6%
54.7%
49.9%
23.3%
23.9%
33.3%
25.0%
31.0%
35.9%
International Marketing
Coordinators
International Sales
Representatives/Associates
Customer Service
Representatives
Global Sourcing or Procurement
Specialists/Coordinators
Regulatory/Compliance
Specialists (Entry Level)
Logistics Specialists/
Coordinators
Employer Challenges in Finding Qualified Employees: LA & Orange Counties
Signfican Challenges Some Challenges No Challeges

30. Required Skills
1. Knowledge of Import/
Export Practices
2. Knowledge of customs
documentation
3. Experience of logistics
and/or logistics
management
4. Knowledge of export
documentation and customs
regulations
5. Freight forwarding
experience
1. Knowledge of IATA & IMDG
Codes
2. Knowledge of world economy
3. Knowledge of export
documentation and customs
regulations
4. Knowledge of Import/ Export
Practices
5. Knowledge of customs
documentation
Top 5 Required Skills/Skills Shortage: Logistics
Specialist

31. Required Skills
1. Knowledge of Import/
Export Practices
2. Knowledge of customs
documentation
3. Knowledge of export
documentation and
customs regulations
4. CBP rules & regulations
5. Experience with legal
compliance
Skills Difficult to Find in
Applicants
1. Experience with legal
compliance
2. Experience with regulatory
affairs (EAR, ITAR, BIS)
3. Strong knowledge of 19 CFR
4. CBP rules & regulations
5. HTS classification
experience
Top 5 Required Skills/Skills Shortage: Compliance
Specialist

32. Required Skills
1. Knowledge of Import/
Export Practices
2. Experience with sourcing
strategies
3. Experience with
procurement
4. Experience with supply
chain management
5. Experience with logistics
and/or logistics
management
Skills Difficult to Find in Applicants
1. Knowledge of IATA & IMDG
Codes
2. Experience with sourcing
strategies
3. Knowledge of customs
documentation
4. Knowledge of Import/ Export
Practices
5. Experience with supply chain
management
Top 5 Required Skills/Skills Shortage: Procurement
Specialist

33. • What role should job outlook have in curriculum design?
• In the data from LA and Orange Counties, the list of skills
that job applicants must have for a particular job and
those that are difficult to find among job applicants
differ. What role should each play in the design of a
vocational program? Should we address either or both
of them in our curriculum? Why?/Why not?
• To what degree and how should we address student and
family career aspirations in our design of a vocational
education program?
Discussion: Applying the Information

34. • Imagine that the Shanghai Education Bureau has tasked
your team with creating guidelines for the development
of a Global Trade and Logistics curriculum.
• You are free to consider any factor(s) that will allow you
to design a curriculum that will address issues of student
employability, student career and educational
aspirations, employer requirements, workforce trends,
and so on.
Curriculum Design Scenario (1)

35. • Rank the following considerations in order of importance for
designing an effective curriculum. Be prepared to discuss the
role that each should play in designing the new curriculum:
Skills, knowledge, and practical experiences _____
− Required by employers for particular job types (“must have”)
− Employers have difficulty in finding among job applicants
− Required to prepare for third-party professional certificates
− Student and family aspirations for higher education
− Presented in existing, classes, programs, or textbooks
− Other than those listed above
Curriculum Design Scenario (2)

36. INDUSTRY CERTIFICATIONS

37. Skills for Logistics Specialist (Entry-Level)
Candidates
Logistics Specialist/Coordinator
Coordinate the shipping, receiving, and transfer of products and materials internationally
Required Skills
1. Knowledge of Import/ Export
Practices
2. Knowledge of customs
documentation
3. Experience of logistics and/or
logistics management
4. Knowledge of export
documentation and customs
regulations
5. Freight forwarding experience
Skills Difficult to Find in Applicants
1. Knowledge of IATA & IMDG Codes
2. Knowledge of world economy
3. Knowledge of export
documentation and customs
regulations
4. Knowledge of Import/ Export
Practices
5. Knowledge of customs
documentation

38. Credentials for Logistics Specialist (Entry-Level)
Candidates
Certification
Employers Survey –
“Important/Somewhat
Important”
Certified in Automated Export System (AES) 45.9%
Certified Global Business Professional (CGBP) 48.0%
Certified in Production & Inventory Management (CPIM) 57.1%
Certified Professional in Supply Management (CPSM) 55.1%
Hazardous Materials Certification 36.7%
Certified Customs Specialist 59.2%

39. Skills for Compliance Specialist (Entry-Level) Candidates
Regulatory/Compliance Specialists
Responsible for ensuring that the imports and exports of a company are in compliance
with various federal and international regulatory laws
Required Skills
1. Knowledge of Import/ Export
Practices
2. Knowledge of customs
documentation
3. Knowledge of export
documentation and customs
regulations
4. CBP rules & regulations
5. Experience with legal compliance
Skills Difficult to Find in Applicants
1. Experience with legal compliance
2. Experience with regulatory affairs
(EAR, ITAR, BIS)
3. Strong knowledge of 19 CFR
4. CBP rules & regulations
5. HTS classification experience

40. Credentials for Compliance Specialist (Entry-Level)
Candidates
Certification
Employers Survey –
“Important/Somewhat
Important”
Certified in Automated Export System (AES) 52.4%
Certified Global Business Professional (CGBP) 51.2%
Certified Regulatory Compliance Manager 59.5%
Certified Professional in Supply Management (CPSM) 55.1%
Customs Broker License 41.7%
Hazardous Materials Certification 59.2%

41. Skills for Procurement Specialist (Entry-Level) Candidates
Regulatory/Compliance Specialists
Assist procurement manager in seeking out sources of raw materials, products, and
services globally that the company requires for its operations
Required Skills
1. Knowledge of Import/ Export
Practices
2. Experience with sourcing strategies
3. Experience with procurement
4. Experience with supply chain
management
5. Experience with logistics and/or
logistics management
Skills Difficult to Find in Applicants
1. Knowledge of IATA & IMDG Codes
2. Experience with sourcing strategies
3. Knowledge of customs
documentation
4. Knowledge of Import/ Export
Practices
5. Experience with supply chain
management

42. Credentials for Compliance Specialist Entry-Level
Candidates
Certification
Employers Survey –
“Important/Somewhat
Important”
Certified Global Business Professional (CGBP) 39.8%
Certified Procurement Manager 50.0%
Certified in Production & Inventory Management (CPIM) 55.1%
Certified Professional in Supply Management (CPSM) 41.7%
Customs Broker License 23.9%

43. Software for Compliance Specialist (Entry-Level)
Candidates
Certification
Employers Survey –
“Important/Somewhat
Important”
Automated Export System (AES) 66.7%
Microsoft Office 100%
Computer Skills 100%

44. Software for Procurement Specialist (Entry-Level)
Candidates
Certification
Employers Survey –
“Important/Somewhat
Important”
Microsoft Office 98.9%
Computer Skills 100%

45. Discussion
1. With a partner, consider the employer perspectives we
have just seen.
2. What interests you about the information?
3. Which of the information is more/less important?
4. How do employer expectations in Shanghai compare to
those in the Los Angeles region?
5. How much responsibility should schools assume in
preparing students with specific skills for the workplace?
How much should employers assume?
6. What questions do you have?

46. Activity
• Consider the pathway that we saw earlier in the day.
• Some of the components of the pathway model are not
relevant to vocational school students in Shanghai. What
are other components that are not part of the U.S. model
but are important in China.
• Design (Draw) a career pathway for Chinese vocational
school students to go from a school like STS to a desirable
career in global trade and logistics.
• The US model is based on the image of a highway or
pathway. You might also choose a different metaphor than
a highway to show the career choices that students might
make.