My presentation

1. PERSONAL BRAND EXPLORATION
Bryce Brown
Project & Portfolio I: Week 3
July 26, 2020

2. The son of a former baseball and football
college athlete, Bryce Brown grew up in
Lewisburg, Tennessee, a small town
south of Nashville, where his enthusiasm
for sports started at an early age. His
experiences playing, coaching, and
watching sports fueled his desire to be
involved in sports broadcasting. He's
been an avid sports fan his entire life
and dreams of being a play-by-play
announcer for an NFL team. After
hearing about Full Sail University while
listening to a Dan Patrick show, Bryce
enrolled in the Sportscasting program at
Full Sail University where he is focused
on developing his sportscasting skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Play-by-Play Announcer
• Sports Announcer
• Sports Broadcaster
Archetype - entertaining and
enlightening audiences while
providing authoritative and
interesting game play-by-play
analysis with a “guy next door”
style.
Play-by-Play Announcer for Sports Broadcasting

4. TARGET AUDIENCE
Recruiting & Hiring Managers at Cumulus Media, FOX Sports, NCAA
DEMOGRAPHICS: 70% Female,
30-45 years old, racially diverse,
married, college educated,
primarily in large metropolitan
areas
PSYCHOGRAPHICS: Enjoys
competition, outdoor activities,
maintains active lifestyle,
attending sporting events,
outgoing personality
IDEAL AUDIENCE MEMBERS:
Kriston Fancellas, VP of HR
(Culmulus Media); Aimee Leone,
SVP, Talent for FOX Sports; Ali
Dyer, Associate Director of HR

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Obtain an entry-level position or internship as a play-by-
play announcer or sideline interviewer for a college
football team in a small market
 Connect with and send a follow up promotional email to 15 NCAA
football programs by December 31, 2021
Mid Term: (2027)
• Obtain position as play-by-play radio announcer for an
NFL football team
 Increase audience listening and viewership by 25% in the market
areas, complete 7 demo reels by December 31, 2027
Long Term: (2042)
• Obtain position as color commentator and anchor for FOX
Sports
 Increase audience viewership by 35% in the market areas and
complete 15 demo reels by December 31, 2042

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 45%
Adobe Creative Suite 65%
Time Management 50%
Public Speaking 70%
SOFTHARD
Final Cut Pro Software 20%
Broadcasting Audio Equipment
10%
Professional Writing
50%
SOFTHARD
Broadcasting
20%

7. PROMISE
I help increase ratings through
entertaining and accurate
game analysis with an
informative style providing
fact-based information to
enhance the viewing and game
experience for the audience.

8. CREDENTIALS
Work Experience:
• 2 years FedEx Freight
• 2 years landscaper
• 3 years coaching youth football
• 1 year public address announcer for
high school football games
Education:
• Sportscasting, B.S., Full Sail University (Exp.
2022)
Awards:
• Last to Clear Award, FedEx Freight,
three-time recipient

9. COMPETITION
Bryce Brown
Education:
• Currently enrolled in Sportscasting, B.S. at
Full Sail University
Noteworthy Experience:
• Worked since the age of 10 in various family
businesses
Skills and Proficiencies:
• Adobe Creative Suite
• Public Speaking
• Microsoft Office
Overall Online Presence:
• 550+ connections on Facebook, banner image
not customized, professional headshot, one
content piece, URL not customized
Industry Experience:
• 1 year public address announcer for
high school football games; 3 years
coaching youth football
Education:
• Currently enrolled in Sportscasting, B.S. at
Full Sail University
• Mass Communications/Communication
Studies, B.S., St. Cloud State University
• Certificate in Sportscasting and
Radio/Television Broadcasting, Illinois Media
School
Noteworthy Experience:
• Superior Performer for ‘13 NSSAV
Skills and Proficiencies:
• AVID/Final Cut Pro – 4 endorsements
• Public Relations – 7 endorsements
• Broadcasting – 60+ endorsements
• Storytelling – 14 endorsements
Overall Online Presence:
• 500+ connections on social media, banner
image customized, no professional headshot,
20+ content pieces, URL customized for
Industry Experience:
• 3 yrs play-by-play commentator,
Rollins College; 1 yr podcast host,
Pack-A-Day; 9 mos Orlando Magic
reporter, Fox Sports Radio 1070 AM
Jake Rongholt

10. COMPETITION
Bryce Brown
Education:
• Communications, B.A., Texas A&M
University
Noteworthy Experience:
• Analyst/Radio Host, Texas A&M Aggies
• Host and Managing Editor, The Kayce Smith
Show
• Sideline Reporter, FOX Sports
Skills and Proficiencies:
• Public Speaking – 170+ endorsements
• Broadcast Journalism 175+ endorsements
• Sports Marketing – 40+ endorsements
• Social Media – 200+ endorsements
Overall Online Presence:
• 500+ connections on social media,
professional headshot, multiple content
pieces, personal website, URL customized
Industry Experience:
• 2 yrs Multi-Media Personality,
Barstool Sports; 1 yr TV Personality
and Host, NBC Sports Boston; 2 yrs
Reporter, ESPN
Education:
• Currently enrolled in Sportscasting, B.S. at
Full Sail University
Noteworthy Experience:
• Worked since the age of 10 in various family
businesses
Skills and Proficiencies:
• Adobe Creative Suite
• Public Speaking
• Microsoft Office
Overall Online Presence:
• 550+ connections on Facebook, banner image
not customized, professional headshot, one
content piece, URL not customized
Industry Experience:
• 1 year public address announcer for
high school football games; 3 years
coaching youth football
Kayce Smith

11. BRAND POSITION
BRYCE BROWN
Providing authoritative and
entertaining game analysis and
storytelling that leaves the
audience excited for the next
game.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• College Broadcasters, Inc. (CBI)
‣ National Student Electronic Media Convention, October 27-30,
2021 | Orlando
• College Media Association (CMA)
‣ Collegiate Membership
‣ Fall National College Media Convention, October 14-17, 2021 |
New Orleans
• National Sports Media Association (NSMA)
‣ Collegiate Membership
Digital Marketing
• Primary Content: podcast called “My Two Cents”, 15 min.
episodes telling stories about players and games; 1 episode
per week; host and syndicate through iTunes podcast
• Primary Tools: Facebook and Instagram - promote podcast
through 30 sec. promo videos; LinkedIn® - network with
industry pros and publish monthly articles highlighting
popular podcast stories
• Website: Full Sail digital portfolio site to showcase highlight
reels and work; use blog to showcase sports broadcasting
knowledge and embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level sportscaster pro with at
least 15 yrs experience in sports broadcasting;
reputation of being a fair and honest
broadcaster; family oriented with Christian
values, Jan. 2022
Formal Education
• Complete Sportscasting, B.S. by expected
graduation date in 2022
Technical Skills
• Set up iTunes podcast site, Nov. 2021
• WordPress Essential Training - Lynda.com, May
2021
• Sports Broadcasting online classes -
Udemy.com, Sept. 2021
Soft Skills
• Social Media Marketing - Lynda.com, Aug. 2021
• Effective Communications - Lynda.com, July
2021
• Impromptu Speaking - Lynda.com, Nov. 2021

14. Bryce Brown
You know how some sports fans are unable to attend
their favorite team’s games? Well, what I do is bring the
game to them by providing entertaining yet interesting
play-by-play calls along with up-to-date game and player
analysis. In fact, I have provided the statistics and color
commentary for various sporting events and teams which
has developed a strong fan base on my sports blog and
podcasts.

15. REFERENCES
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https://www.houstonchronicle.com/texas-sports-nation/general/article/Houstona-David-
Saltzman-fundraiser-broadcasters-15205527.php
Breedon, F. (2014, September 14). LP Field. Retrieved July 25, 2020, from
https://www.gettyimages.com/detail/news-photo/general-view-of-the-interior-of-lp-field-
during-a-game-news-photo/455498330?adppopup=true
College Broadcasters, Inc. (2020, July 24). Retrieved July 24, 2020, from
https://www.askcbi.org/conventions
College Media Association. (2020). College Media Association. Retrieved July 24, 2020,
from http://www.collegemedia.org/
Crown Laid Down Designs (Ed.). (2020). Http://www.kaycesmithtv.com/. Retrieved July
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https://cumulusmedia.jobs.net/en-US/
Job Search Results for FOX Careers. (2020). Retrieved July 23, 2020, from
https://foxcareers.com/Search/SearchResults?brand=FOX+Sports
Lynda: Online Courses, Classes, Training, Tutorials. (2020). Retrieved July 24, 2020, from
https://www.lynda.com/
Madden, M. (2020). Sports Broadcasting: How to be a sports radio talk show host.
Retrieved July 25, 2020, from https://www.udemy.com/course/sportsbroadcasting/
Mander, J. (2015, March). NFL Fans: Profiling the demographics, attitudes and digital
behaviors of NFL fans. Retrieved July 24, 2020, from https://www.globalwebindex.net
Marshall, L. (2020, July 24). College Broadcasters, Inc. Retrieved July 24, 2020, from
http://www.askcbi.org/blog
National Collegiate Athletic Association (NCAA), NCAA Market: Find Your Career Here.
(2020, July). Retrieved July 24, 2020, from
https://ncaamarket.ncaa.org/jobseekers/index.cfm
National Sports Media Association. (2020). Retrieved July 24, 2020, from
https://nationalsportsmedia.org/join-today/student-members
Ringholt, J. (2020, Spring). Https://www.linkedin.com/in/jakerongholt/. Retrieved July 24,
2020, from https://www.linkedin.com/
Smith, K. (2020). Https://www.linkedin.com/in/kayce-smith-1a181595/. Retrieved
July 24, 2020, from https://www.linkedin.com/in/kayce-smith-1a181595/
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Summary Report for: 27-3011.00 - Radio and Television Announcers. (2020).
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3011.00
Summary Report for: 27-3012.00 - Public Address System and Other Announcers.
(2020). Retrieved July 23, 2020, from
https://www.onetonline.org/link/summary/27-3012.00
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