As a Music Business major, there is a lot to uncover about yourself and your brand. On the button below, I detail more about who I am, where I come from, and where I’m going. You can explore more about my brand and discoveries I’ve made with the research I’ve conducted below.
A brand is the personification of a product, service or organization and is also the source of a relationship with customers. Like a person, it must have human qualities and possess a soul.
A brand is the personification of a product, service or organization and is also the source of a relationship with customers. Like a person, it must have human qualities and possess a soul.
Cassie Kinner's Personal Brand Exploration.CassieKinner
As a Music Business major, there is a lot to uncover about yourself and your brand. On the button below, I detail more about who I am, where I come from, and where I’m going. You can explore more about my brand and discoveries I’ve made with the research I’ve conducted here.
Cassie Kinner's Personal Brand Exploration.CassieKinner
As a Music Business major, there is a lot to uncover about yourself and your brand. On the button below, I detail more about who I am, where I come from, and where I’m going. You can explore more about my brand and discoveries I’ve made with the research I’ve conducted here.
PPI Kenny Meyers Personal Brand ExplorationKennyMeyers
The purpose of this project is to help you understand my brand. The concept serves as a practical visual framework that helps future employers, customers, or clients understand my position in the industry.
For My Business and Portfolio I class at Full Sail University we had to to explore our personal brand. The purpose of this project is to help us understand our personal brand and and how to improve it.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2. The second-to-youngest of seven siblings, Cassie
Kinner grew up in a small town called Ashland,
Kentucky. The original home of Billy Ray Cyrus
and the Country Music Highway, she learned her
love for music from a very young age. Cassie
learned several instruments over the course of her
childhood, so once she became of age to take her
music career to the next level, she started school
at Full Sail University for a Bachelor of Science
degree in Music Business. With everything she
learns from school, she plans to enrich lives with
happiness and positivity using creative arts.
IDENTITY
3. PROFESSION
Potential Job Titles:
•Marketing Coordinator
•Brand Manager
•Business Development Manager
Caregiver Archetype - starting each
day with a grateful heart, I use
inspiring stories and music to create
marketing strategies to enrich lives
through creative arts.
Digital Marketing for National Music Festivals &
Concerts
4. • DEMOGRAPHICS: 60% Male,
18-35 years old, Predominately
White, Single, College Educated,
Located in the United States.
• PSYCHOGRAPHICS: Enjoys
outdoor activities, spends free time
outside, adheres to liberal lifestyles
and opinions, indulges in artistic
outlets.
• IDEAL AUDIENCE MEMBERS:
Ashley Calls, Founder of AC
Entertainment (ACE); Jenny
DeVire, Hiring Manager (LYV),
Victor Dosdat, Marketing Manager
(VIVEF)
Recruiters & Hiring Managers at Entertainment Companies
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, June
2021)
•Land an entry-level marketing position at ACE.
‣ Connect with, and send a follow up
promotional email to, 15 ACE team members
on LinkedIn by December 31st, 2020.
Mid Term: (2031)
•Lead a successful digital marketing campaign aimed
at expanding festival and concert attendance.
‣ Expand year-over-year ACE event attendance
by 15% nationwide by December 31, 2030.
Long Term: (2046)
•Gain employment at Apple as a digital marketing
director so artists can increase sponsorships and be
treated fairly and inclusively.
‣ Help 25 artists gain new sponsorships, and
secure 25 business partnerships by
December 31, 2045.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 68%
Microsoft 365 75%
Time Management 85%
Public Speaking 70%
SOFTHARD
Foreign Language 10%
Adobe Creative Suite 15%
Conflict Resolution 50%
Intercultural Competence 35%
SOFTHARD
7. I help entertainment companies increase
event attendance by using art to inspire and
enrich American lives through digital media
storytelling.
PROMISE
8. CREDENTIALS
Work Experience:
•4 years customer service and technical
support
•3 years in managing musician’s needs at
music festivals
Education:
•Music Business, B.S., Full Sail University (Exp. 2021)
Awards:
•Kudos awards for exceptional kindness
and customer service, AT&T
9. COMPETITION
Cassie Kinner
Industry Experience:
• Content Creation, connections with
multiple artists and bands.
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University.
Leadership Experience:
• Trained individuals at AT&T to become Advanced Tech
Support agents. Has also led training classes at Amazon
Customer Service as CSA’s.
Skills and Proficiencies:
• Microsoft Office - 0 endorsements
• Social Media - 0 endorsements
• Public Speaking - 0 endorsements
Kyon James
Overall Online Presence:
• Only 1 connection, banner image is not customized,
well-taken headshot, thorough details throughout profile,
no articles published, no links to social media, URL is
customized, no contact info
• Grade: Fair, 60 out of 100
Industry Experience:
• Event Planning, Social Media, Editing
Education:
• Current student enrolled in Entertainment Business, B.S.
at Full Sail University
Leadership Experience:
• EMT and Firefighter, multiple leadership roles, 3
endorsements for leadership
Skills and Proficiencies:
• Event Planning- 2 endorsements
• Social Media - 2 endorsements
• Editing - 1 endorsements
Overall Online Presence:
• 126 connections, banner image customized, professional
headshot, detailed summaries throughout profile, no
articles published, cannot find links to social media, URL
not customized, no contact info
• Grade: Average, 50 out of 100
10. COMPETITION
Cassie Kinner
Industry Experience:
• Content Creation, connections with
multiple artists and bands.
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University.
Noteworthy Experience:
• Trained individuals at AT&T to become Advanced Tech
Support agents. Has also led training classes at Amazon
Customer Service as CSA’s. Volunteer experience through
entertainment companies. Apple Certified to diagnose
and repair Apple products.
Skills and Proficiencies:
• Microsoft Office - 0 endorsements
• Social Media - 0 endorsements
• Public Speaking - 0 endorsements
Wess Pasour
Overall Online Presence:
• Only 1 connection, banner image is not customized,
well-taken headshot, thorough details throughout profile,
no articles published, no links to social media, URL is
customized, no contact info
• Grade: Fair, 60 out of 100
Industry Experience:
• Four years leadership role, eight years in total so
far at Apple. Retail, sales, store management,
merchandising, customer experience, retail sales,
visual merchandising, customer satisfaction,
music, inventory management.
Education:
• Bachelor of Music Education, Music Teacher Education
(B.A.) Appalachian State University.
Leadership Experience:
• Apple, multiple leadership roles
Skills and Proficiencies:
• iOS- 9 endorsements
• Management- 7 endorsements
• Public Speaking - 1 endorsement
Overall Online Presence:
• 211 connections, banner image not customized,
mediocre headshot, detailed summaries throughout,
shared articles, URL not customized, no contact info
• Grade: Good, 65 out of 100
11. BRAND POSITION
Inspiring creativity, affection, and
confidence in festival culture by sharing
artistic stories that leave you feeling
cherished.
Cassie is known by her plethora
of family and friends as the
kindest and most generous
people in their lives.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Music Biz Association Conference
‣ May 11 - May 14, 2020 | Nashville, TN
• American Marketing Association (AMA)
‣ Digital Summit, October 2, 2019 | Charlotte Chapter
• Content Marketing World Conference and Expo
‣ Sep 3 - Sep 6, 2019 | Cleveland, OH
Digital Marketing
• Primary Content: Sharing relevant news in the music industry,
sharing and reposting hashtags relatable to music and business,
make campaigns to promo events, sharing a string of branded
content carrying the same brand message
• Primary Tools: FB and Twitter, creating posts and videos about
our brand work and relevant industry news; LinkedIn - network
with industry pros and publish monthly articles/videos
highlighting industry trends and news
• Website: Full Sail digital portfolio site to showcase school work;
use blog posts to share articles/videos relevant to the music
industry and market
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a senior-level marketing pro with at least 20 yrs
of experience in the music industry; preferably a strong,
independent woman with a genuine heart, Dec. 2020
Formal Education
• Complete Music Business, B.S. by expected graduation
date in 2021
Technical Skills
• Troubleshoot and resolve mobility products, such as
Apple and Android devices
• WordPress Training - Lynda.com, August 2019
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Sept. 2019
• Business Writing Principles - Lynda.com, Sep. 2019
• Public Speaking - Lynda.com, Sep. 2019
14. Cassie Kinner
Have you seen how unfairly musicians are getting
paid through popular streaming services? Well,
what I’m passionate about is producing fair and just
payout structures for rights owners and artists by creating a
trusting relationship with clients. I want to create a safe and trusting
environment where artists will know how much they are getting paid and what
they should be getting paid. I strategize different ways to make a voice for
artists online with digital marketing. I would like to be a part of a music label
that prioritizes artists be given their generous, lawful, and ethical share of
percentages for their streams, all starting with their own online personal brand.
“
15. REFERENCES
AEG Presents Job Site. (2019). Integrated Marketing Manager - Job
Description. Retrieved April 24, 2019, from https://www.linkedin.com/
jobs/view/integrated-marketing-manager-at-aeg-presents-1404189841/?
utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&u
tm_medium=organic
Cassie Kinner LinkedIn. Retrieved on October 15, 2019 at https://
www.linkedin.com/in/cassiekinner/
Content Marketing World Conference and Expo 2019. Retrieved August
23, 2019, from https://www.contentmarketingworld.com/
Digital Summit Charlotte, NC 2019 https://www.eventbrite.com/e/digital-
summit-charlotte-2019-digital-marketing-conference-
tickets-51293551393
Job Posting for AEG Presents, LLC. (2019). AEG Presents, LLC Company
Page on LinkedIn. Retrieved August 23, 2019, from https://
www.linkedin.com/jobs/view/digital-marketing-strategist-sem-at-aeg-
presents-1405927484/?
utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&u
tm_medium=organic
Kyon James Linkedin. Retrieved August 26, 2019 from https://
www.linkedin.com/in/kyon-james-96804a101/
Marketing Coordinator, Brand Manager, and Business Development
Manager positions all found on https://www.indeed.com/
Music Biz 2019 & 2020 in Nashville. Retrieved August 23, 2019 from
https://musicbiz.org/events/music-biz-2019-2020/
ONETOnLine.org. (2019). Summary Report for: 11-2021.00— Search
Marketing Strategists. Retrieved August 23, 2019, from https://
www.onetonline.org/link/summary/11-2021.00
10 Hard Skills Employers Love. Kerr, M. (September 25, 2019). Retrieved
on October 19th, 2019 at https://resumegenius.com/blog/resume-help/
hard-skills
Top Soft Skills Employers Value. Doyle, A. (August, 24, 2019.) Retrieved
on October 18, 2019 at https://www.thebalancecareers.com/list-of-soft-
skills-2063770
Wess Pasour Linkedin. Retrieved August 26, 2019 fromhttps://
www.linkedin.com/in/wess-pasour-039b7165/
Work for Live Nation. (2019). Marketing Intern- Job Description.
Retrieved August 26, 2019, from https://
livenation.wd1.myworkdayjobs.com/en-US/LNExternalSite/job/
Charlotte-NC-USA/FALL-2019---Marketing-Intern---Fillmore-Charlotte-
and-Underground_JR-26064-1
