Bryce Brown is a student at Full Sail University studying sportscasting. He grew up in Tennessee where he developed a passion for sports. His goal is to become a play-by-play announcer for an NFL team. Brown is focused on developing his skills through his studies at Full Sail and gaining experience. He has created a personal brand and social media presence to help market himself to potential employers in the sports broadcasting industry.

1. PERSONAL BRAND EXPLORATION
Bryce Brown
Project & Portfolio I: Week 3
July 26, 2020

2. The son of a former baseball and football
college athlete, Bryce Brown grew up in
Lewisburg, Tennessee, a small town south of
Nashville, where his enthusiasm for sports
started at an early age. His experiences
playing, coaching, and watching sports fueled
his desire to be involved in sports
broadcasting. He's been an avid sports fan his
entire life and dreams of being a play-by-play
announcer for an NFL team. After hearing
about Full Sail University while listening to a
Dan Patrick show, Bryce enrolled in the
Sportscasting program at Full Sail University
where he is focused on developing his
sportscasting skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Play-by-Play Announcer
• Sports Announcer
• Sports Broadcaster
Archetype - entertaining and enlightening
audiences while providing authoritative
and interesting game play-by-play analysis
with a “guy next door” style.
Play-by-Play Announcer for Sports Broadcasting

4. TARGET AUDIENCE
Recruiting & Hiring Managers at Cumulus Media, FOX Sports, NCAA
DEMOGRAPHICS: 70% Female, 30-45
years old, racially diverse, married,
college educated, primarily in large
metropolitan areas
PSYCHOGRAPHICS: Enjoys competition,
outdoor activities, maintains active
lifestyle, attending sporting events,
outgoing personality
IDEAL AUDIENCE MEMBERS: Kriston
Fancellas, VP of HR (Culmulus Media);
Aimee Leone, SVP, Talent for FOX
Sports; Ali Dyer, Associate Director of
HR (NCAA)

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Obtain an entry-level position or internship as a play-by-play
announcer or sideline interviewer for a college football team in a
small market
 Connect with and send a follow up promotional email to 15 NCAA football
programs by December 31, 2021
Mid Term: (2027)
• Obtain position as play-by-play radio announcer for an NFL
football team
 Increase audience listening and viewership by 25% in the market areas,
complete 7 demo reels by December 31, 2027
Long Term: (2042)
• Obtain position as color commentator and anchor for FOX Sports
 Increase audience viewership by 35% in the market areas and complete 15
demo reels by December 31, 2042

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 45%
Adobe Creative Suite 65%
Time Management 50%
Public Speaking 70%
SOFTHARD
Final Cut Pro Software 20%
Broadcasting Audio Equipment 10%
Professional Writing 50%
SOFTHARD
Broadcasting 20%

7. PROMISE
I help increase ratings through
entertaining and accurate game
analysis with an informative style
providing fact-based information to
enhance the viewing and game
experience for the audience.

8. CREDENTIALS
Work Experience:
• 2 years FedEx Freight
• 2 years landscaper
• 3 years coaching youth football
• 1 year public address announcer for high
school football games
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2022)
Awards:
• Last to Clear Award, FedEx Freight, three-
time recipient

9. COMPETITION
Bryce Brown
Education:
• Currently enrolled in Sportscasting, B.S. at Full Sail
University
Noteworthy Experience:
• Worked since the age of 10 in various family
businesses
Skills and Proficiencies:
• Adobe Creative Suite
• Public Speaking
• Microsoft Office
Overall Online Presence:
• 550+ connections on Facebook, banner image not
customized, professional headshot, one content
piece, URL not customized
Industry Experience:
• 1 year public address announcer for high
school football games; 3 years coaching
youth football
Education:
• Currently enrolled in Sportscasting, B.S. at Full Sail
University
• Mass Communications/Communication Studies, B.S.,
St. Cloud State University
• Certificate in Sportscasting and Radio/Television
Broadcasting, Illinois Media School
Noteworthy Experience:
• Superior Performer for ‘13 NSSAV
Skills and Proficiencies:
• AVID/Final Cut Pro – 4 endorsements
• Public Relations – 7 endorsements
• Broadcasting – 60+ endorsements
• Storytelling – 14 endorsements
Overall Online Presence:
• 500+ connections on social media, banner image
customized, no professional headshot, 20+ content
pieces, URL customized for personal page
Industry Experience:
• 3 yrs play-by-play commentator, Rollins
College; 1 yr podcast host, Pack-A-Day; 9
mos Orlando Magic reporter, Fox Sports
Radio 1070 AM
Jake Rongholt

10. COMPETITION
Bryce Brown
Education:
• Communications, B.A., Texas A&M University
Noteworthy Experience:
• Analyst/Radio Host, Texas A&M Aggies
• Host and Managing Editor, The Kayce Smith Show
• Sideline Reporter, FOX Sports
Skills and Proficiencies:
• Public Speaking – 170+ endorsements
• Broadcast Journalism 175+ endorsements
• Sports Marketing – 40+ endorsements
• Social Media – 200+ endorsements
Overall Online Presence:
• 500+ connections on social media, professional
headshot, multiple content pieces, personal
website, URL customized
Industry Experience:
• 2 yrs Multi-Media Personality, Barstool
Sports; 1 yr TV Personality and Host,
NBC Sports Boston; 2 yrs Reporter, ESPN
Education:
• Currently enrolled in Sportscasting, B.S. at Full Sail
University
Noteworthy Experience:
• Worked since the age of 10 in various family
businesses
Skills and Proficiencies:
• Adobe Creative Suite
• Public Speaking
• Microsoft Office
Overall Online Presence:
• 550+ connections on Facebook, banner image not
customized, professional headshot, one content
piece, URL not customized
Industry Experience:
• 1 year public address announcer for high
school football games; 3 years coaching
youth football
Kayce Smith

11. BRAND POSITION
BRYCE BROWN
Providing authoritative and
entertaining game analysis and
storytelling that leaves the audience
excited for the next game.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• College Broadcasters, Inc. (CBI)
‣ National Student Electronic Media Convention, October 27-30, 2021 |
Orlando
• College Media Association (CMA)
‣ Collegiate Membership
‣ Fall National College Media Convention, October 14-17, 2021 | New
Orleans
• National Sports Media Association (NSMA)
‣ Collegiate Membership
Digital Marketing
• Primary Content: podcast called “My Two Cents”, 15 min. episodes
telling stories about players and games; 1 episode per week; host and
syndicate through iTunes podcast
• Primary Tools: Facebook and Instagram - promote podcast through 30
sec. promo videos; LinkedIn® - network with industry pros and publish
monthly articles highlighting popular podcast stories
• Website: Full Sail digital portfolio site to showcase highlight reels and
work; use blog to showcase sports broadcasting knowledge and
embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level sportscaster pro with at least 15 yrs
experience in sports broadcasting; reputation of being a
fair and honest broadcaster; family oriented with
Christian values, Jan. 2022
Formal Education
• Complete Sportscasting, B.S. by expected graduation
date in 2022
Technical Skills
• Set up iTunespodcast site, Nov. 2021
• WordPress Essential Training - Lynda.com, May 2021
• Sports Broadcasting online classes - Udemy.com, Sept.
2021
Soft Skills
• Social Media Marketing - Lynda.com, Aug. 2021
• Effective Communications - Lynda.com, July 2021
• Impromptu Speaking - Lynda.com, Nov. 2021

14. Bryce Brown
You know how some sports fans are unable to attend their
favorite team’s games? Well, what I do is bring the game to them
by providing entertaining yet interesting play-by-play calls along
with up-to-date game and player analysis. In fact, I have provided
the statistics and color commentary for various sporting events
and teams which has developed a strong fan base on my sports
blog and podcasts.

15. REFERENCES
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Breedon, F. (2014, September 14). LP Field. Retrieved July 25, 2020, from
https://www.gettyimages.com/detail/news-photo/general-view-of-the-interior-of-lp-field-during-a-game-
news-photo/455498330?adppopup=true
College Broadcasters, Inc. (2020, July 24). Retrieved July 24, 2020, from
https://www.askcbi.org/conventions
College Media Association. (2020). College Media Association. Retrieved July 24, 2020, from
http://www.collegemedia.org/
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http://www.kaycesmithtv.com/
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https://foxcareers.com/Search/SearchResults?brand=FOX+Sports
Lynda: Online Courses, Classes, Training, Tutorials. (2020). Retrieved July 24, 2020, from
https://www.lynda.com/
Madden, M. (2020). Sports Broadcasting: How to be a sports radio talk show host. Retrieved July 25,
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Mander, J. (2015, March). NFL Fans: Profiling the demographics, attitudes and digital behaviors of NFL
fans. Retrieved July 24, 2020, from https://www.globalwebindex.net
Marshall, L. (2020, July 24). College Broadcasters, Inc. Retrieved July 24, 2020, from
http://www.askcbi.org/blog
Minium, H. (2019, August 09). Fox NFL Sunday will focus national limelight on Norfolk for a day.
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National Collegiate Athletic Association (NCAA), NCAA Market: Find Your Career Here. (2020, July).
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National Sports Media Association. (2020). Retrieved July 24, 2020, from
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