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CASE STUDY
How Shaadi.com started as an
experiment became leader in the online
matrimonial industry?
Author Box
• Delhi School of Internet Marketing is a trademark of "Kixx Media Pvt.
Ltd." as a leading Internet Marketing Training provider for Corporate,
Professionals, Entrepreneurs and Students .
• An all in one advance digital marketing course for working
professionals, business owners and job-seekers, crafted meticulously,
covering 17 modules of digital marketing, where you learn from top
industry leaders
• DSIM receives 4.7 rating out of 5. DSIM reviews, feedbacks, track
record of results and success is due to its investment in students,
best training, and technology. More reviews can be checked out on :
http://dsimreviews.blogspot.in/2015/08/dsim-reviews-what-people-
think-of-dsim.html
What you will find in this
Case Study?
• About Shaadi.com
• Idea of Shaadi.com
• Revenue Model
• Marketing Strategy
About Shaadi.com
• Started in 1996 as a Matrimonial
site
• Founded by Anupam Mittal
• Specialized in matchmaking service
• More than 3.2 million matches
globally
• Touched the lives of more than 35
million people.
How Shaadi.com started?
Anupam Mittal
lived in US and
working as
Product Manager
He felt bore and
wanted to Return
India with an
Idea
One day he
met a
traditional
Matchmaker
Enquire about the
no. of people involve
in matchmaking and
got answer 50-60
Anupam thought to
overcome the
limited no. of
matches
He reached to
the idea of
matrimonial
website
Idea was
conceptualize & in
1997 sagaai.com
was launched as an
experiment
In 2001 Anupam
changed the name
from sagaai.com
to shaadi.com
A B C D
EFGH
Revenue Model of Shaadi.com
• Very modest & candid revenue model
• Registration over the platform is free of
cost
• Charge the member for a premium
membership
• User can look for various matches
according to their requirement
• Recorded about 3.2 million marriages
across the globe
“Indian matchmaking market size is of around $1 billion
and Shaadi.com shares around 40% of it”
Marketing Strategy
“Engage audience through
initiative taken to solve the
real life problems faced by
people in personal related
to Love, Marriage, Dowry
deaths etc.”
1
“Campaign creates awareness on the issue raised and social media
platform receives a lot of customer engagement through the
campaign related with social issues like dowry, child marriage,
women empowerment etc.”
2
“To increase their
customer base and user
engagement, more than
100 offline Shaadi
Centers were opened in
over 70 Indian cities.”
3
“Regularly host games and contests to engage the customer and
generate awareness among the society. ”
4
“Shaadi.com used ‘dowry
calculator’ to highlight
social evil. They gave a
message through the
dowry calculator
campaign to stop dowry
in marriages and showed
the number of dowry
deaths in India in place of
worth value of your
dowry.”
5
”The company also
endorsed Chetan Bhagat
to promote the brand
name.”
6
Social Media Campaign #FastForHer
• The campaign received huge response from the audience.
• Head count of more than 18, 72,272 people took the pledge on
the website www.fastforher.com.
• The hashtag #FastForHer kept on trending for the whole time
and received over 78 million impressions over Facebook and
Twitter.
• Its YouTube videos got 140,000+ views and with more than
250,000 posts like on Facebook, the campaign showed its
success.
For More Case Studies:
Visit : http://dsim.in/blog/
Thank You

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How Shaadi.com became a leader in online matchmaking

  • 1. CASE STUDY How Shaadi.com started as an experiment became leader in the online matrimonial industry?
  • 2. Author Box • Delhi School of Internet Marketing is a trademark of "Kixx Media Pvt. Ltd." as a leading Internet Marketing Training provider for Corporate, Professionals, Entrepreneurs and Students . • An all in one advance digital marketing course for working professionals, business owners and job-seekers, crafted meticulously, covering 17 modules of digital marketing, where you learn from top industry leaders • DSIM receives 4.7 rating out of 5. DSIM reviews, feedbacks, track record of results and success is due to its investment in students, best training, and technology. More reviews can be checked out on : http://dsimreviews.blogspot.in/2015/08/dsim-reviews-what-people- think-of-dsim.html
  • 3. What you will find in this Case Study? • About Shaadi.com • Idea of Shaadi.com • Revenue Model • Marketing Strategy
  • 4. About Shaadi.com • Started in 1996 as a Matrimonial site • Founded by Anupam Mittal • Specialized in matchmaking service • More than 3.2 million matches globally • Touched the lives of more than 35 million people.
  • 6. Anupam Mittal lived in US and working as Product Manager He felt bore and wanted to Return India with an Idea One day he met a traditional Matchmaker Enquire about the no. of people involve in matchmaking and got answer 50-60 Anupam thought to overcome the limited no. of matches He reached to the idea of matrimonial website Idea was conceptualize & in 1997 sagaai.com was launched as an experiment In 2001 Anupam changed the name from sagaai.com to shaadi.com A B C D EFGH
  • 7. Revenue Model of Shaadi.com • Very modest & candid revenue model • Registration over the platform is free of cost • Charge the member for a premium membership • User can look for various matches according to their requirement • Recorded about 3.2 million marriages across the globe “Indian matchmaking market size is of around $1 billion and Shaadi.com shares around 40% of it”
  • 9. “Engage audience through initiative taken to solve the real life problems faced by people in personal related to Love, Marriage, Dowry deaths etc.” 1
  • 10. “Campaign creates awareness on the issue raised and social media platform receives a lot of customer engagement through the campaign related with social issues like dowry, child marriage, women empowerment etc.” 2
  • 11. “To increase their customer base and user engagement, more than 100 offline Shaadi Centers were opened in over 70 Indian cities.” 3
  • 12. “Regularly host games and contests to engage the customer and generate awareness among the society. ” 4
  • 13. “Shaadi.com used ‘dowry calculator’ to highlight social evil. They gave a message through the dowry calculator campaign to stop dowry in marriages and showed the number of dowry deaths in India in place of worth value of your dowry.” 5
  • 14. ”The company also endorsed Chetan Bhagat to promote the brand name.” 6
  • 15. Social Media Campaign #FastForHer • The campaign received huge response from the audience. • Head count of more than 18, 72,272 people took the pledge on the website www.fastforher.com.
  • 16. • The hashtag #FastForHer kept on trending for the whole time and received over 78 million impressions over Facebook and Twitter. • Its YouTube videos got 140,000+ views and with more than 250,000 posts like on Facebook, the campaign showed its success.
  • 17. For More Case Studies: Visit : http://dsim.in/blog/