Parul Gupta has experience in digital marketing, event management, content creation, and journalism. She has organized successful social media campaigns and events for brands like Kingfisher beer and QuEST Ingenium. As editor-in-chief of the QuEST employee magazine, she increased employee engagement. Gupta also led the social media strategy for Wipro, growing its Facebook reach to over 676k. Additionally, she produces travel and lifestyle content for her blog and is an Instagram influencer with over 72k reach.

1. Digital Marketing &
Communications Portfolio
PARUL GUPTA
Email: parul.parulgupta@gmail.com

2. Portfolio Snapshot
Events
Social Media
Blogging & Content Creation
Photo & Video Production / Journalism

3. Event & Social Media Campaign – #KFBeerUp
• Organized beer meetups for Kingfisher beer lovers, a very
popular beer brand in India
• Event went viral on Twitter with the hashtag “#KFBeerUp”
• The aim of giving customers an experience enhanced the brand
loyalty and hence increased sales
• The event created brand enthusiasm amongst the Twitter
community and the enthusiasm impacted the brand equity

4. Online Reach:
• Social Media- Facebook
Twitter LinkedIn
• Postings about Ingenium
on student portals
• Organized QuEST Ingenium event in
2013 which is a pan-India innovation
competition targeted at the final year
Engg. students with an aim of nurturing
the engineering talent of India.
• Increased participation from students and
increased publicity
• I worked with different stakeholders to put
together the event that comprised of:
• Team registration
• Abstract submission
• Telephonic interview 1
• Project report
submission/Telephonic 2
• Final round
Offline Event Activities:
• Ingenium Campus Ambassador
Program
• Ingenium Awareness Week @ QuEST
• Press Releases
• Sending posters to colleges
• On spot registrations during Aero India
Event Management - QuEST Ingenium
At Igenium event, 2013

5. Event Management – Spinners By Shane Warne
• Led brand launch of ‘Spinners By Shane
Warne’ in India
• One on one interviews with Shane Warne
as per strategic approach for the brand
• Coordinated with leading newspapers,
magazines and radio channels
• Press release and visuals to target media
and follow-ups
• On-ground planning and execution of the
press conference in Mumbai
Me with Shane Warne during the event

6. Social Media - WiproInsights
• Developed and implemented Wipro’s (B2B) social media
strategy and channel ‘WiproInsights’
• Resulted in the brand having the highest network size on social
media vis-à-vis its competitors.
• They have an impressive reach of 676k on Facebook and 12k
on Twitter
• Activities performed:
• Video optimization & marketing through YouTube
• Integrate event promotions across channels
• Integration with website (traffic) and search (keywords)
• Social media participation for Business Themes, Events
• Optimize collaterals/content on Wipro blog, Google +,
YouTube, Slideshare & other document sharing site
• Conduct contests on Twitter including the Wipro Online
Marathon

7. Content Creation & Marketing – Q-Factor
Worked as the Editor-in-Chief of the Employee Magazine at Quest Global Inc. -- Q-Factor
•The magazine was part of the internal
communications strategy for driving employee
engagement
•Q-Factor was a project led by me, achieving
8% increase in employee engagement score
against the target of 5% within a year
•Started off as quarterly but turned into a
monthly magazine
•I was responsible for end-to-end production of
the magazine: Concept, design, coordination
with stakeholders, editing & proofreading,
upload, email marketing, agency management
Click magazine cover to read

8. Content Creation & Social Media
Click newsletter cover to read
• Launched a monthly newsletter for members
• Responsible for complete production
• Coordinating with different stakeholders for content
• Writing and proofreading content
• Coordinating with agency for design and timely
delivery
• Tracking email analytics for newsletter CTR
• Targeted Social Media & Email Marketing Campaign to
increase membership registrations. Achieved 33% increase.

9. Website & Content Marketing
Led the Website Transformation Project
for QuEST Global
Managed a key corporate website
transformation project for Wipro

10. Blogging & Social Media
Founder & Content Creator at Travel & Lifestyle Website girlinchief.com
• Author of travel and lifestyle articles
for girlinchief.com
• Instagram influencer (@girlinchief)
with an engagement rate of over 7%
• Frequent collaborations with tour
companies, tourism boards, hotels,
and lifestyle-related product brands
• Recent partners include: VisitOKC, AC
Hotels by Marriott, Dallas Mavericks,
Grove Collaborative, Winc, One Hope
• Total Reach: 72k
https://www.instagram.com/girlinchief
https://www.facebook.com/girlinchie
f
https://www.pinterest.com/girlinchief
https://twitter.com/girlinchief

11. Video & Podcast Production
Reporting as a NewsX Journalist
in this video
I did Research, Scripting, Reporting and
Post-production for news videos and
podcasts
• Business and Financial News
• Technology features
• Special features: Travel, Real Estate
• Produced weather news
• Interview based podcasts
As a Journalist

12. Parul Gupta
Email: parul.parulgupta@gmail.com