The document provides 10 key practices for planning an event to remember: 1) Take pictures and share them online to document that the event happened; 2) Engage people with new technologies and innovations; 3) Help visitors network through introductions and meeting apps; 4) Prominently feature sponsors through displays and placements during high-attention times; 5) Implement a communication strategy using videos and press releases before, during and after; 6) Invite celebrities and officials to attract press; 7) Set up digital marketing strategies like email, social media ads, and event platform ads; 8) Keep attendee and sponsor data clean for future events; 9) Invite media and bloggers for extra exposure; 10) Thank all participants after the event

1. 10 key practices to
include in your
strategy for an
event to
remember
Francois HUYNH – CEO INVITE THE MEDIA
Lecturer-Speaker
WORLD MICE DAY 2017 – Qingdao CHINA

2. Without
Pictures, an
event never
happened
• Gallery with links for download | Bynder.com
• Dedicated Photography company | Splento.com
• Cloud based for people to deposit their own pictures
• Encourage User Generated Content

3. Play with new
technologies
& innovation
• Usually free
• Engage with people and entertain them
• Bring a Wow Effect!
• Park a Supercar

4. Help visitors to network
• Break the ice for your visitors
• Make the Introduction
• Use event meeting app if needed | https://grip.events/

5. Make your Sponsors Shine
• Be congruent on your way to display your sponsor
• Step and repeat that is effective
• Place them when attention is High | https://www.sponsormyevent.com/
• Get relevant Gadgets and commercial items

6. Communication
Strategy
Tease
Do early birds pricing
Call your sponsors
Engage with Videos
Bring creative team
Add a non-profit

7. Use PR or media Partner
to talk about you
before, during, after the event
Use multiple press releases
Give magazines and insights on the industry
https://prglobalmedia.com

8. Send personal invitations
to celebrities or local
officials
They attract the press
Bring value
Make it personal and unique
They never come alone, so make a +1 or +2

9. Set a Digital
Marketing strategy
Email marketing | www.wondermail.eu
Mobile Push | www.addaudience.eu
Social Media Ads
Content marketing
Banner Ads
Event platforms Ads | https://allevents.in/

10. Keep your datas clean
• Collect your own data
• Use email marketing to engage with your visitors
• Keep your sponsors on the loop
• Keep your numbers ready to rock next year
• Thank the attendees after the event
• Send Satisfaction surveys to know them better | https://www.getfeedback.com

11. INVITE THE MEDIA
&
BLOGGERS
• Get extra exposure and impressions | https://invitethemedia.com
• Get mention on Social Media
• They engage more
• They could write a piece about you
• The bloggers/influencers now has an audience

12. 谢谢你