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Victor Wachter Resume
Victor Wachter is a digital communications professional with over 15 years of experience in online community management, social media, content strategy, and web production. He has worked for companies like Cartoon Network, BioWare, Cryptic Studios, and Turbine, where he helped launch many new games and digital products by growing engaged online communities and developing content marketing strategies. He is proficient in many content management and analytics tools and is passionate about connecting organizations with audiences through digital channels.
Victor Wachter Resume
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- 2. Allow me tointroduce myself I’m a digital communications pro with a passion for connecting people, content and organizations. Things I can do for you: • Online audience engagement and growth • Digital communication strategy and operations, including social media, content and community • SEO strategy and optimization • Web production • Digital analytics and reporting • Editorial strategy, creation and management • Team leadership, recruiting and mentoring
- 3. I know thetools All of these and more Content Management Systems • Wordpress • Drupal • Joomla Analytics • Omniture • Google Analytics • Chartbeat Social media suites • Hootsuite • sproutSocial Scripting • HTML • CSS • Javascript
- 4. I worked forCartoon Network Online Community Manager - 2011-2014 Team lead for community, social media and customer service strategy and operations in Cartoon Network Digital, managing engagement and satisfaction through social channels and customer contact. Basically, that means I managed the creation of cool new content to engage kids and parents. I pitched and launched new channels to grow social engagement and create new promotional opportunities for on-air, digital and mobile initiatives. Results: • Grew blog traffic from the ground up to 1.5 million monthly views and 500,000 monthly visitors. • 500,000 unique comments on Cartoon Network’s 20th Birthday survey. • Tripled user comment activity on cartoonnetwork.com game pages.
- 5. More stuff Idid at Cartoon Network • Collaborated with On-Air Creative, Production, Marketing, UX, and Research teams to develop strategies and best practices for engagement through digital and social platforms based on web analytics and social media metrics. • Managed content, editorial and SEO strategy and operations for web site, video, game and social content to align with network priorities, product launches, and traffic opportunities. • Compiled detailed reports and analyses to measure key performance indicators and audience sentiment for all mobile and web product launches and updates. • Managed multiple agencies to curate the social experience for web and mobile products to maximize quality and engagement while staying compliant with COPPA regulations and kidSAFE Seal requirements.
- 6. I worked forBioWare Community Contractor - 2009-2010 I provided community consulting and management services for Dragon Age: Origins downloadable content launches and Dragon Age II pre-order campaign. • Implemented best practices for community building and user engagement across the BioWare Social Network, including blog, forums, and profiles. • Managed content and conversations across all online channels. • Created community program to engage users to create user-generated content with the BioWare toolset. • Created, hosted and produced Dragon Age podcast series to promote upcoming launches and initiatives. • Compiled and analyzed community insights and key performance indicators for Development, Quality Assurance and Marketing departments. • Managed relationships with bloggers, power users and influencers.
- 7. I worked forCryptic Studios Community and Online Marketing Manager – 2006-2009 I built the web development and community management teams from the ground up to support all Cryptic Products. • Created engagement and content strategy to grow community ahead of product launches. • Compiled detailed reports and analyses to measure key performance indicators for audience engagement. • Managed strategy, design and launch for all corporate and product web sites. • Recruited full staff of programmers, artists, writers and community representatives. • Managed marketing and PR agencies.
- 8. I worked forTurbine Community Manager - 2005-2006 Team lead responsible for community engagement and promotional content to support Dungeons & Dragons Online launch and live operations. • Grew community registration of hardcore fans from less than 10K to 50K in first month of campaign development. Registrations topped 150K by product launch 9 months later. • Designed content and live events to community evangelism, resulting in 75% increase in pre-order sales.
- 9. Other experience Community Manager,Sony Online Entertainment 2002-2005 Managed community experience, including website content, forums and fansite relations. Producer, America Online 1999-2001 Developed interactive web applications for clients including Cooking Light magazine, ETRADE, and Autotrader.
- 10. Education University of Iowa Bachelorof Arts in Communication Studies, emphasis on Media Studies and Film. Iowa State University Graduate coursework in Mass Communication and Journalism, with an emphasis on consumer engagement with technology.
- 11. Stuff I like HikingWorking Out Comic Books Cooking Pets
- 12. I’d love tomeet you And talk about joining your team I’ve explored the final frontiers of online communication. And I’ve simply walked into Mordor. What adventures can we go on together? Victor Wachter vwachter@gmail.com (781) 626-3954