7. How we generate and manage
content
Engage
Editorial calendar
Creation on basis of the content
ressources
Message adaptation following
content ressources
Content committee
Key subjects definition General
communication
Activation
Daily management
Analysis
15. PR – SOCIAL MEDIA
A rebranding is no small operation, especially if you're a grocery
chain with 81 stores throughout Brussels and Wallonia. Voice
helped with a social media strategy and social media monitoring.
Carrefour market Groupe Mestdagh
16. MISSION
• Awareness of a new insurance brand
•Enhance NN Belgium likability.
ACTIONS
• Creation of a conversational territory -> Running -> Urban Trail series
• Create and follow a new FaceBook page.
• Community Management.
RESULTS
•To new (launch mid June 2015) to give any relevant results
NN Belgium
RuNN
17.
18. SOCIAL MEDIA – SOCIAL PR – DIGITAL
MISSION
• Efteling is a unique amusement park in the Netherlands, with strong
potential to attract the Belgian audience (distance/culture/lodging/…)
ACTIONS
• The website, social PR & social media were the main focus points of the
activation plan.
RESULTS
• Voice developed a strong long-term social media strategy for the Belgian
audience, resulting in a solid & engaging Belgian community of +170.000
fans in Jan 2015 (in Nl & FR).
• A dedicated blog was created for the Belgian audience (Fabulons’ -
Sprookjes betaan)
• Press trips with Belgian influencers & bloggers.
EFTELING
19.
20.
21.
22.
23.
24.
25. SOCIAL MEDIA - DIGITAL
MISSION
• Create visibility for the EU film sector
• Engage with audience & allow the audience to vote for their
favourite European film.
ACTIONS
• A dedicated Facebook Page was created and managed
• Creation of editorial calendar & community management in Eng.
• A voting application was created was created & promoted thought
social media
RESULTS
• Facebook page with ± 16.000 fans
VO Europe
Lux Prize
26.
27.
28. SOCIAL MEDIA – SOCIAL PR – DIGITAL
MISSION
• Event promotion
• Generate traffic to website, ticketing site & merchandising e-shop
ACTIONS
• Creation of a conversational territory
• Creation of social media channels in 4 languages (Facebook, Tiwtter, YouTube)
• Development of a sales driven content strategy in 6 key countries (BE, NL, Lux, Fr, DU,
UK)
• Development of a digital & social sales conversion plan in 6 countries
• Development of a social advertising campaign
• Creation of a YouTube media plan
• Creation of editorial calendars & live community management in Fr, En, Nl & Du
• Social press & public relations with press releases, conferences, interviews, on site press
centre during 1 week
RESULTS
• 622 national/international journalists & 111 photographers on site during 5 days
• +11.500 online articles worldwide - 2281 press articles in Belgium
• +350,000 YouTube views
• +15,000 Facebook fans
• +1,480 Twitter followers
• + 118.000 tickets sold for the re-enactments, +29000 vistors to the historic encampments
• + 30.000 visitors with the Museum Pass
VO EVENT -
WATERLOO 2015
29. SOCIAL MEDIA – SOCIAL PR – DIGITAL
MISSION
• Create & organise visibility campaign in social media
• Create dedicated website with online activity calendar
• Develop press campaign for Flemmish media
ACTIONS
• Creation of a conversational territory
• Creation of ‘Mobilmix’ branding on social channels (Facebook, Tiwtter, YouTube)
• Creation of editorial calendars & live community management in Fr & Nl
• Development of a digital & social promotion plan for the main events of the week.
• Development of a social advertising campaign (Facebook & YouTube) for #mobilmix
• Live Tweet Wall on event & publication of live testimonials during Car Free Sunday
• Set-up & management of media deals with TV & radio stations in Flanders
• Press & public relations with press releases, press conference & interviews with participating
companies & schools.
• Creation & development of responsive website in 3 languages with daily updates & social feed
• Creation & development of dedicated mobile application for iOS & Android
RESULTS
• 240,000 impression of #mobilmix on Twitter & Facebook in 3 weeks + trending topic on 20/09/2015
• +20,000 YouTube views of viral movies
• 353 app downloads in 1 week
• ± 28,000 UV on website
• Facebook page with +13.000 fans, 3 Facebook events & Twitter account with 574 followers
• +230 press articles & news items in local & national press
• Media deals with 1 national radio station (Radio 2) + 1 local TV station (TV Brussel)
VO Event –
Brussels Mobility Week
2015
32. MISSION
• Creating a positive public opinion around Docks Bruxsel.
• Increase the awareness of Docks Bruxsel in audiences and potential merchants /
retailers.
ACTIONS
• Creation of a pressroom with the latest news.
• Communicate key developments to the general and specialized press.
• Daily monitoring of the press.
RESULTS
• +100 Positive articles on Docks Bruxsel in the national press
• Strong visibility Docks Bruxsel on online search engines
• Positive image of Docks Bruxsel within the retail environment
• Lasting relationships with journalists
DOCKS BRUXSEL
33. SOCIAL PR
MISSION
• Create visibility around the brand and the platform in the national press
• Convince consumers to use the platform of CarAmigo
ACTIONS
• Define an overall PR strategy
• Organise a press conference for the specialized press
• Organise a press tour for the general press
• Sending out a press release
• Follow-up of experts and journalists
RESULTS
• 46 articles in the national press
• 6 articles in the specialized press
• 4 audiovisual articles
• +328 subscriptions to the platform
CARAMIGO
34. ACTIONS
• Blogger outreach to Belgian beauty bloggers.
• Social media newsroom with interesting content.
RESULTS
• 52 positive articles via 45 bloggers
• 3 pages with results in Google
• Average 6 comments per post
41. MISSION
• Creation of infographics to convey financial, marketing, sales &
corporate news from ING Belgium
ACTIONS
• Develop inforgraphics styleguide based on ING brand guidelines
• Create & produce animated & static infographics about
sponsoring, financial results, consumer insites.in Nl - FR - EN
RESULTS
• In 6 months: 1 animated infographic video & 8 statis infographics
used in external & internal communication by ING
ING Belgium
44. Our competences
8 years
hands-on experience in
social media
Senior
Multilingual experts
Dedicated to
Social Media
& Social PR
creativity
Strong conversation
knowledge skills
ROI
minded
Act as
a partner
Content
Strategy
