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Socail media presentation
The document outlines the importance of social media for marketers, highlighting its benefits in building community, improving customer relationships, and boosting sales. It discusses the barriers to implementing social media strategies and provides a structured roadmap for creating a social media plan, including audience targeting, content strategy, and measurement methods. Additionally, it presents a package of services for setting up various social media profiles and details the process for clients to engage with these services.
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Socail media presentation
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- 4. Why Social Media •Vv Marketers who embrace social media will outdistance competitions , build community following & boost loyalty .
- 5. Benefits of SocialMedia • Build thought leadership • Improve customer relationships. • Improve recruiting. • Reduce customer service costs. • Improve search engines rankling. • Increase media coverage, • Influence sales.
- 6. What kind ofrelationship ? Traditional customers communications; • Marketing. • Sales (Direct – Indirect) • Customer service.
- 7. Social Media Relationswith customers; Customers wants conversations with the brand they buy / loyal to .
- 8. Barriers to SocialMedia Lack of knowledegable staff Management resistant Technical complexity Not relevent to the market Which element represent the most barrier to the social media Which element represent the most barrier to the social media
- 9. Social Media Roadmap fAudience Objectives Strategy Blogs Videos NewsSocial Net Goals Measurements
- 10. Types of contentto Monitor • News • Blogs • Social Tags. • Forums • Comments • Video • MSM
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- 12. Data Monitoring • Reportof data Analysis. • Evaluation of the plan , • Proceed • Corrective Action • Stopping • Adding new tools
- 13. Social Media plan- Free •j •Free Social Media ;
- 14. Social Media plan- Paid •j
- 15. Roadmap Audience Objective Strategy Tactics / Tools Measurement • Whoare you targeting ? • Which social sites do they spend their time on ? • How do they participate ? • Considerations; •Behavior •Preferences •Methods of publishing & sharing,
- 16. Roadmap Audience Objective Strategy Tactics / Tools Measurement • Whatare your goals ? • Connect with customers, •Gain customers. •Educate. •Build thought leadership. •Promote products,
- 17. Roadmap Audience Objective Strategy Tactics / Tools Measurement • Content– New or user interactions. • Interactions – consumer expect it. • Discovery & sharing – make it easy.
- 18. Roadmap Audience Objective Strategy Tactics / Tools Measurement • whattechnology will we use; • Blogs. •Social network •Forums •Reviews. •Videos, podcasting , images. •Virtual worlds, •Newsletters
- 19. Roadmap Audience Objective Strategy Tactics / Tools Measurement •Data Analysis on periodical basis; • Web data. •Transaction data •Behavioral Data.
- 20. Social Media plan– Paid/criteria • Country • Language Interface • Age • Education • Hyperlink , Video , image ,…etc.
- 21. what does asocial media package include? • 1 x Facebook business page set up – includes design and implementation of up to three additional tabs – www.facebook.com • 1 x Google Plus page set up – http://www.google.com/+/business/ • 1 x LinkedIn business page set up – www.linkedin.com • 1 x Twitter custom page set up – www.twitter.com • 1 x YouTube custom page set up – www.youtube.com – 1 x 30 second animated photo video – coordinate video feed to a key web page on your site • 1 x Claim, update and optimize one Google Places (Maps) page
- 22. What’s next ? 01-Youwill send us your profile ; (In details) – Your needs – Target group – Goals – Objective – Range of your budget. 02- We will send your our technique & financial offer within 6 working days.
- 23. What’s next ? 03-In case of agreement , we will handle a periodical contract to be signed with 50% deposit. 04- We have to conduct several sessions to know learn about the products , & receive all data , high quality images , photos , videos , ads …. 05- We will be launching the sites after 10 of receiving the data & Material.
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