DECA's mission is to prepare future leaders and entrepreneurs in marketing, finance, hospitality, and management. The organization prioritizes values such as competence, innovation, integrity, and teamwork, emphasizing their importance for personal and professional success. Notable quotes from various leaders highlight the significance of these values in achieving excellence and fostering collaboration.

2. DECA’s Mission “ DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management.”

3. DECA’s Values COMPETENCE INNOVATION INTEGRITY TEAMWORK

4. “ In any place work is done, you cannot accept anything less than competence if you want high quality.” -William Glasser

5. “… competence -that is the life that is best worth living.” -Mark Twain

6. “ Competence goes beyond words. It’s the leaders ability to say it, plan it, and do it in such a way that others know that you know how and know that they want to follow you.” - John C. Maxwell

7. “ Competence is first and foremost. You want to be seen doing something well.” - Will Smith

8. DECA’s Values COMPETENCE INNOVATION INTEGRITY TEAMWORK

9. “ Never before in history has innovation offered promise of so much to so many in so short a time.” -Bill Gates

10. “ Just as energy is the basis of life itself, and ideas the source of innovation , so is innovation the vital spark of all human change, improvement and progress” -Ted Levitt

11. “ Sometimes when you innovate , you make mistakes. It is best to admit them quickly, and get on with improving your other innovations .” - Steve Jobs

12. “ Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.” -William Pollard

13. DECA’s Values COMPETENCE INNOVATION INTEGRITY TEAMWORK

14. “ As I have said, the first thing is to be honest with yourself. You can never have an impact on society if you have not changed yourself…Great peacemakers are all people of integrity , of honesty but humility.” -Nelson Mandela

15. “ Winning is nice if you do not lose your integrity in the process.” - Arnold Horshak

16. “ Integrity is what we do, what we say, and what we say we do” -Don Galer

17. DECA’s Values COMPETENCE INNOVATION INTEGRITY TEAMWORK

18. “ Great teamwork is the only way we create breakthroughs that define our careers.” - Pat Riley

19. “ Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results. ”

20. “ Talent wins games, but teamwork and intelligence win championships. - Michael Jordan

21. “ Teamwork is so important that it is virtually impossible for you to reach the heights of your capabilities or make the money that you want without becoming very good at it.” -Brian Tracy

22. DECA’s Values COMPETENCE INNOVATION INTEGRITY TEAMWORK