The document discusses 4 case studies: 1) how a fashion business used social media for marketing and customer service, 2) an Oracle B2B campaign using a microsite and digital ads, 3) an integrated marketing campaign using TV, print, mobile and a microsite, and 4) an Adidas basketball marketing campaign featuring mobile engagement through SMS, calls and online content. The case studies provide examples of how businesses have effectively used social media, digital advertising and mobile to generate leads, measure campaign performance, and interact with customers.
Au printemps 2015, le SRI et l’UDECAM ont confié une mission au CESP consacrée à la visibilité de la publicité digitale, indicateur majeur de l’évaluation de la performance des campagnes. Partant du constat de la multiplication des solutions et des écarts de niveaux de visibilité restitués pour une même campagne[1], l’objectif de la mission était double : faciliter la compréhension des méthodologies de mesure de la visibilité et proposer des recommandations pour le marché français.
8 solutions ont ainsi été étudiées sur un périmètre display et vidéo sur ordinateur[2]. Pour mener la mission et établir une grille de lecture de ces 8 solutions, trois approches ont été combinées : l’analyse des documentations publiées en France et à l’étranger (MRC, ABC…), le retour d’expériences des régies et agences et la mise en place de groupes de travail avec les mesureurs.
« Les différentes parties prenantes ont joué le jeu de l’échange et de la transparence. Je remercie les régies du SRI, les agences de l’UDECAM et les mesureurs de leur implication et de leur collaboration qui ont permis à la mission d’aboutir » souligne Valérie Morrisson, Directrice Générale du CESP.
Pour comprendre les écarts, deux dimensions doivent être prises en compte : l’environnement de la publicité digitale (variété des formats, multiplicité des étapes pour servir une publicité, chargement asynchrone des tags…) et les partis pris des mesureurs pour développer leurs solutions (périmètre de mesure, cas particulier des cross-domain iframes, traitement du trafic invalide…). Afin de synthétiser ses travaux, le CESP a construit une grille de lecture, reprenant 77 questions posées aux mesureurs, structurées en 7 grandes catégories[3]. Elle permet la mise en exergue des points de convergence et des éléments de différenciation entre les solutions.
En outre, pour guider le marché dans sa compréhension et sa bonne utilisation des outils de visibilité, le groupe de travail a abouti à la formulation de cinq recommandations. Celles-ci portent sur la maîtrise du processus de taggage, la définition de 5 indicateurs communs à reporter systématiquement (impressions servies, impressions mesurables, impressions visibles, taux de mesure et taux de visibilité), la transparence sur le trafic invalide, la prise en compte des restrictions de mesure dans l’interprétation des résultats et l’accès aux outils pédagogiques.
TonlaKazan - A New Mobile Advertising PlatformAnafikir
Turkcell, the Turkish mobile operator, has launched a new mobile advertising platform called TonlaKazan (Tone&Win). The new service allows Turkcell customers to select a branded ring back tone, and then gain airtime credits when callers listen to the ringback tone.
And, the longer the callers listen to the ringback tone, the more airtime credits are awarded.
4play Digital Workshop, a provider of innovative products and ideas, partnered with Turkcell to develop TonlaKazan.
TonlaKazan will function using a performance based pricing model, Cost Per Listening (CPL), in which advertisers will be charged according to the amount of tones that the callers actually hears.
Turkcell Value Added Services Chief Executive Officer Cenk Serdar said, We have launched the service with major brands like Akbank, Coca-Cola, Digiturk, Garanti Bankasi, Kraft, Nestle, Nivea, P&G, and Unilever.
The service will be available to a limited amount of Turkcell customers during the launch period. Customers can register through Web, Wap and SMS channels. 4play Digital Workshop partnered with Turkcell to develop TonlaKazan.
Serdar added, we are proud of breaking new ground in the advertising industry. We are not just launching a new advertising platform with TonlaKazan, but also a new concept.
A presentation entitled Insights for the Future of Online Video Commercialization given at the Advertising Research Foundation’s (ARF) AM 6.0 conference held in 2011. Test on online commercial viewing done by TBS was presented. The presentation included the research design and methods used as well as the findings. The presentation was given by Stacey Lynn Schulman-SVP, Ad Sales & Sports Research at Turner Broadcasting Sales, Inc.
This Marketing Workshop was presented by Blueliner CEO, Arman Rousta on August 24th, 2011. It outlines creating a high ROI Digital Marketing Strategy. Based on the 7 Pillars of Digital Marketing.
For more information on Blueliner and the 7 Pillars of Digital Marketing, visit BluelinerNY.com
Au printemps 2015, le SRI et l’UDECAM ont confié une mission au CESP consacrée à la visibilité de la publicité digitale, indicateur majeur de l’évaluation de la performance des campagnes. Partant du constat de la multiplication des solutions et des écarts de niveaux de visibilité restitués pour une même campagne[1], l’objectif de la mission était double : faciliter la compréhension des méthodologies de mesure de la visibilité et proposer des recommandations pour le marché français.
8 solutions ont ainsi été étudiées sur un périmètre display et vidéo sur ordinateur[2]. Pour mener la mission et établir une grille de lecture de ces 8 solutions, trois approches ont été combinées : l’analyse des documentations publiées en France et à l’étranger (MRC, ABC…), le retour d’expériences des régies et agences et la mise en place de groupes de travail avec les mesureurs.
« Les différentes parties prenantes ont joué le jeu de l’échange et de la transparence. Je remercie les régies du SRI, les agences de l’UDECAM et les mesureurs de leur implication et de leur collaboration qui ont permis à la mission d’aboutir » souligne Valérie Morrisson, Directrice Générale du CESP.
Pour comprendre les écarts, deux dimensions doivent être prises en compte : l’environnement de la publicité digitale (variété des formats, multiplicité des étapes pour servir une publicité, chargement asynchrone des tags…) et les partis pris des mesureurs pour développer leurs solutions (périmètre de mesure, cas particulier des cross-domain iframes, traitement du trafic invalide…). Afin de synthétiser ses travaux, le CESP a construit une grille de lecture, reprenant 77 questions posées aux mesureurs, structurées en 7 grandes catégories[3]. Elle permet la mise en exergue des points de convergence et des éléments de différenciation entre les solutions.
En outre, pour guider le marché dans sa compréhension et sa bonne utilisation des outils de visibilité, le groupe de travail a abouti à la formulation de cinq recommandations. Celles-ci portent sur la maîtrise du processus de taggage, la définition de 5 indicateurs communs à reporter systématiquement (impressions servies, impressions mesurables, impressions visibles, taux de mesure et taux de visibilité), la transparence sur le trafic invalide, la prise en compte des restrictions de mesure dans l’interprétation des résultats et l’accès aux outils pédagogiques.
TonlaKazan - A New Mobile Advertising PlatformAnafikir
Turkcell, the Turkish mobile operator, has launched a new mobile advertising platform called TonlaKazan (Tone&Win). The new service allows Turkcell customers to select a branded ring back tone, and then gain airtime credits when callers listen to the ringback tone.
And, the longer the callers listen to the ringback tone, the more airtime credits are awarded.
4play Digital Workshop, a provider of innovative products and ideas, partnered with Turkcell to develop TonlaKazan.
TonlaKazan will function using a performance based pricing model, Cost Per Listening (CPL), in which advertisers will be charged according to the amount of tones that the callers actually hears.
Turkcell Value Added Services Chief Executive Officer Cenk Serdar said, We have launched the service with major brands like Akbank, Coca-Cola, Digiturk, Garanti Bankasi, Kraft, Nestle, Nivea, P&G, and Unilever.
The service will be available to a limited amount of Turkcell customers during the launch period. Customers can register through Web, Wap and SMS channels. 4play Digital Workshop partnered with Turkcell to develop TonlaKazan.
Serdar added, we are proud of breaking new ground in the advertising industry. We are not just launching a new advertising platform with TonlaKazan, but also a new concept.
A presentation entitled Insights for the Future of Online Video Commercialization given at the Advertising Research Foundation’s (ARF) AM 6.0 conference held in 2011. Test on online commercial viewing done by TBS was presented. The presentation included the research design and methods used as well as the findings. The presentation was given by Stacey Lynn Schulman-SVP, Ad Sales & Sports Research at Turner Broadcasting Sales, Inc.
This Marketing Workshop was presented by Blueliner CEO, Arman Rousta on August 24th, 2011. It outlines creating a high ROI Digital Marketing Strategy. Based on the 7 Pillars of Digital Marketing.
For more information on Blueliner and the 7 Pillars of Digital Marketing, visit BluelinerNY.com
Công thức Marketing của Philip Kotler và câu thần chú diệu kỳJacob Trần
Philip Kotler là nhà Marketing tài ba lỗi lạc và trong lần hiếm có sang Việt nam theo lời mời của PACE thì ông đã đưa ra bản thuyết trình mang tính chiến lược và mở ra những bài học lớn cho các CEO cũng như những người làm marketing tại Việt nam và với công thức Marketing cũng như câu thần chú diệu kỳ đã là tiên đề cho các hoạt động rà soát quy trình chiến lược marketing trong các doanh nghiệp Việt nam.
Chúng tôi hân hạnh giới thiệu bài thuyết trình này, tuy nó đã khá lâu nhưng những người mới tiếp cận về marketing rất nên nghiên cứu bản tài liệu này
Digital Marketing Case Study + Consortium DetailsBest Practices
Sample slides from our latest research on Mastering Digital Marketing Structure and Strategy and how it helped the commissioning client transform their multi-channel marketing function.
How to Register? Other Questions? Give us a call or simply fill in the "Get in touch" form and we will be in touch to discuss further.
Following a recent webinar on how MMS improves and transforms customers’ relationship and engagement into a rich media experience, we are sharing the deck presentation. Feel free to test the MMS demos and share with others.
Digital Marketing Strategies for Financial ServicesBackbase
Presentation by Jim Marous and Jay Dillemuth in the Backbase webinar on Digital Marketing Strategies for Financial Services.
The rise in digital technologies is transforming how bank marketers can reach, engage and deliver value to their customers. With a proliferation of media channels, financial marketers must understand these new digital tools and be in a position to implement digital strategies that add value to the marketing mix and integrate with already established marketing and business practices.
This webinar will discuss several digital marketing strategies that are being successfully used by financial organizations to reach digitally savvy audiences. Tools will be presented along with examples of ways to gain a competitive advantage online
How Hansa Cequity can help you enrich your Customer Equity?Ajay Kelkar
Cequity is a unique company. We help bring together your digital, analytics & campaign management into a unique Customer Relationship Centre that enriches your Customer equity. We do this by using superb Customer marketing processes that align these different disciplines into a coherent offering.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
13. Mục tiêu
Objective
Key Objective: To generate leads through
whitepaper downloads (100 leads)
Target Audience: SMEs
Markets: ASEAN (Singapore, Malaysia,
Thailand, Indonesia, Vietnam,
Philippines)
Duration: 4 weeks
14. Case Study – Oracle Asia
Solution
A microsite was built.
The campaign comprised of banners on
BBC.com and Video on Demand, which
lead users to the microsite
URL:http://crmondemand.oracle.com
15. Case Study – Oracle Asia
Results
Banners - Impressions: 750,198 | Clicks:
2,237 CTR: 0.3%
Video - Streams: 232,496 | Clicks: 8,414
CTR: 3.62%
- Companion banner (CTR): 1.74%
- Total number of eBooks/ Whitepapers
downloaded: 80
17. Mechanics of a Digitally Integrated Campaign
TVC + Print + OOH + Text2Win + IVR + Banners + Microsite
+ CRM
SMS for
Receives Results:
Thank You
Prize
SMS
Touchpoints: -Target Audience
Registers
has 16 potential
Target
on Micro- brand interactions
Receives site
Watches Sends SMS Prize (compared to
TVC SMS Notification three)
Message
-Client can discern
Target Receives
Text to win
Thank Consumer effectiveness of TV
Sees Send SMS Is entered
Banners
You
Into DB
vs. Print + Web vs.
meesage Receives IVR
IVR Prize Quiz Mobile advertising
Notification Game
for future
Target Receives campaigns
Registers
Thank
Sees On
You
Print Ad Microsite
Email
-Database is
collected for future
CRM usage with
Traditional multiple
Touchpoint: 1 touchpoints &
ongoing
Digital Red = User Initiated interactions
Touchpoint: 1 Action recorded
18. ATL + MOBILE =
INTERACTIVITY + MEASUREMENT
MeasurementWhat do we learn? we do?
Response Per in all What can
HTV Ad types of advertising
45 is the critical
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1.Test the
7
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the and
VTV 86 success ofsuccess ofon poorly performing ads
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T
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help brand(s)
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Tiep Thi demographic or the Mobile/Digital
interactive
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Dinh
20. Mobile Engagement Strategy
Consumer
Action
Television Outdoor Online
Radio Print
Text „Team‟ to 23452
Enga
geme
nt
Target Audience
Mobile Media
Activate, Engage, Relat SMS/IVR
Opt
SMS IN In
Communicate ionsh
Product, Athletes, Photos, ip OUT
Wallpaper, Ringtones
24. Engagement Strategy
Text from TMac
Call from Gilbert
Engagement
Text from Duncan
Call from KG
Engagement
Text from Gilbert
Text from KG
Call from Duncan
Call from TMac
Engagement
INCOMING SMS
Thanks for joining the
Brotherhood. Get free
Wallpapers and
Ringtones Click Here.
Rply END 2 quit.
INCOMING SMS
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Your are now part of Brotherhood - Click
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team (4 in 12 days).
Rply END 2 quit.
40. Build your brand database and opportunities
for audience interactive experiences and ongoing dialogue
41. Provide incentives to entice your audience to share their details
mycoke ‘CC Metro,’ is a 3D virtual environment offering a completely new experience
42. Drive customer acquisition
Members can personalize their space, socialize with other members, upload, access
music-mixers, gaming, sports and entertainment,
including paintballing, a skate park and a theater featuring exclusive videos.
43. Drive customer acquisition
mycoke.com
Integrate online and offline marketing activities to drive your
audience to your website and back into their real social networks
mycoke.com > my fest
Editor's Notes
SolutionA landing page was created to provide information on Oracle’s CRM On Demand for Midsize companies, featuring eBooks and whitepapers for downloadThe campaign comprise of banners on BBC.com and Video on Demand, which lead users to the landing page createdURL: http://www.oracle-crm-ondemand.com/
Interesting points, comparing CTR between video and traditional banners. Think about video for greater efficiency / results.ResultsBannersImpressions Delivered: 750,198Clicks Generated: 2,237Click through rate: 0.3Video on DemandStreams Delivered: 232,496Clicks Generated: 8,414Click through rate: 3.62%Companion banner (Click through rate): 1.74%Total number of eBooks/ Whitepapers downloaded 80