3. Mob Adv: concept
What?
The use of the mobile internet as a marketing tool is growing at a rapid pace
worldwide.
Mobile Advertising executions can be text or graphic banners, multimedia
ads served onto MobileTV or via video, branding and sponsorship
opportunities as well as mobile search by keyword or mobile directory
advertising.
Interactive Advertising
The essence
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4. interact Highlights
Who?
interact as a solution integrator selects the
best technical solutions and services
to be implemented and integrated into the MNO infrastructure.
Based in Rome, founded in 1995,
since 2005 working with OT Group implementing CMS and
Streaming solutions worldwide, thanks also to the partnership
with .
In 2009 interact set up a branch office in Cairo.
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5. Amobee Highlights
Who?
Amobee is the first company to deliver a unified, telco-grade
system for funding mobile content and communications through
advertising revenues.
Proven experience of multiple channel launches (WAP,
Applications, SMS, Video etc.).
70+ Employees (60+ in R&D and Operations).
Commercial offices in San Francisco, London and Paris
Strong financial background
Group Contract with Vodafone and Telefonica
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7. Solution description
How?
Solution overview
Multi-channel
Adv Agencies: value of local market knowledge
Reporting
User profiling
Business models available
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9. The Ecosystem
Interactive Advertising
The facilitation
Buy side Sell side
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10. Holistic Solution for Mobile Operators
» All mobile ad inventory types: video, messaging, music, apps,
games, WAP, etc… using one holistic ad-server.
Holistic » All facets of Ad Operations: campaign management, targeting
and reporting tools.
» Support all sales channels - remnant inventory management.
» No two deployments are the same: from business model to
deployment type to ad selection algorithms.
Flexible » We tailor each deployment to suit the specific local ecosystem.
» Proven track record integrating with enabling vendors.
» From low touch to full blown integration.
» Distributed architecture (Java based Service Logic Execution
Environment running on Tomcat servers).
Telco Grade » Carrier grade infrastructure (using Oracle, NetApp storage,
Cognos and hosting by Equinix Amsterdam).
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11. Business Flow
Efficiency Yield management
and optimization
Feed
Inventory
Ad
Operator
Forward
remnant
Media Campaign
Media Trafficking Selection
Product
Sell Care and
Load
Planning
Delivery
Creatives
Mobile
Internal
Yield Centric
reports Accountability
Management
and Efficiency
Customer
3rd party
I/O
reports
creatives tag
Tracking
Media Analyze Report to
Agency
3rdParty
planning reports client
Media
Agency Ad
Buy
Creative Server Payments
planning
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12. A Multi-Channel Solution
What are you
up to tonight?
*Ad* Macbook
Air. The
thinnest
Notebook
http;//wap.ap
ple.com
Wap Portal
Audio/Video Streaming Application
& Widget
Messaging
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13. Ad Agencies: management
Local vs Global Agencies
» Local agencies can target the subscribers easily, having
a better knowledge of the market
» interact has privileged relationships with key market
players
Advanced Tools for Agencies
» Easy to Use interfaces for creation and tracking of
campaigns
» Support of 3rd Parties tags
Training and Editorial Support
» interact & Amobee will help with production guidelines
and best practices
» Full service as an option for operation start up 13
14. Business Intelligence & Reporting
» Clear and relevant performance analysis
» Based on Cognos 8 Business Intelligence
platform and Oracle DB
» The reporting module provides roles
based access to all key system KPIs:
Campaign, inventory, MIS for all inventory
types via a web based interface
» Key features:
Scheduling and auto-triggering based
on thresholds
Customizable queries and ‘at a
glance’ dashboards with drilldown
‘Near live’ data – collection every
hour
Graphical reporting
Highly scalable
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15. User Profiling
SDP is able to manage the user
profiles, thanks also to the integration
with the MNO infrastructure
More info = better targeting
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16. Profiling, Targeting & Ad Selection
» A to Z solution to
P
manage user profiles:
from Opt-in to Ad
Selection T
» Multi-channel
approach: from
collection to delivery AS
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17. Business Model Available
In House Solution: deploy the solution in your data center
better control, improved latency, increase your knowhow
Shared ASP mode: hosted in Amsterdam
reduced impact on your infrastructure, better time to market
Dedicated ASP mode: hosted next to you
thanks to interact & Amobee expertise, leave the management
to us but have your own solution for mobile advertising
Choose your starting point!
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