The document describes The Interact Customer Journey platform, which is created by Mobile Marketing Experts to drive customer engagement across various channels. It allows connecting traditional and digital advertising to capture user data and generate qualified leads. The platform manages all campaigns on a single system and aims to improve customer experience, drive business development, and increase ROI. It provides clients with an interactivity tool to inform campaigns and a demonstrable ROI.

1. The Interact Customer Journey™
Creating High Value Opportunities to Interact
Created by Mobile Marketing Experts for
Marketing Professionals
Jon Parker Scott Davies
07710 359420 07545 808481
Delivering an Interact Customer Journey

2. Use Interact to drive Engagement
• Print - Interact provides a measurable call to action connecting traditional
advertising and PR to digital.
• Outdoor advertising - connecting traditional billboards to digital & capturing
user data (not QR).
• Digital Signage - enabling interactions and ‘name & picture’ in lights.
• Mobile - SMS/MMS campaigns
• TV - interactive advertising, synchronised companion apps
• Radio – Listener Response (advertising) and Broadcast Interaction
All our campaigns and projects are aimed towards mobile &
tablet users – Managed on a SINGLE platform
Delivering an Interact Customer Journey

3. Why Interact™?
Because Interact achieves three benefits
1) Improve the Customer Experience:
• By providing opportunities for prospects to ‘self-serve’ for instant,
relevant information with context to their requirement.
2) Drive Business Development & Support the Customer Journey:
• By generating qualified leads – identify prospects and capture
pertinent profile data. Ideal for delivery of eVouchers, special offers
etc. for driving footfall/sales/web traffic.
3) Increase ROI and reduce ineffective spend:
• Measures campaign effectiveness - deliver significant ROI whilst
tracking the effectiveness of all mobile, social, web and traditional
marketing.
Delivering an Interact Customer Journey

4. Subliminal Message
The Interact Customer Journey
provides our clients with:
• A future-proof interactivity platform generating interactions from social (FB
&Tw), mobile (SMS & MMS), NFC, QR, mWeb & offline marketing e.g.
Print. – in fact anything you have or have not even thought of.
• A demonstrable ROI and cost-savings
• A tool to inform & direct campaigns
• A clear & effective mobile strategy
Delivering an Interact Customer Journey

5. Executive Summary - Service Overview
Event-Based Calendar Ad Hoc
Strategic Dates & Broadcast
Campaigns Anniversaries Tactical
Customer Journey Timeline
Acquisition Conversion Retention
Lead Generation Presentation Self-Service
Qualification Illustration Cross-sell
Call2Action Quotation Upsell
Direct Response Ads Contract Insight - VOC
Delivering an Interact Customer Journey

6. Limited Only By Our Imagination
Radio SocialTV Property Retail Sports Automotive
Strategic Partnerships
Creative Agency (Production)
Creative Media Agency
B2C B2B B2E Textwave Resellers Managed
Delivering an Interact Customer Journey

7. Managing Interactions Centrally
All interactions are managed in our
Interactivity Control Desk (ICD)
Delivering an Interact Customer Journey

8. Here’s How We Do What We Do
Steps for Success
1. We work with you to plan your
campaigns and align them with
business & marketing objectives
2. All services are created along a
customer timeline and incorporate
calendar dates and events specific to
the customer within the campaign
framework
3. We build and test your campaign ideas
4. We launch and monitor results
5. We adjust & improve as we go.
6. We provide performance MI for your
consideration
Delivering an Interact Customer Journey

9. Example of an Interact Customer Journey
Delivering an Interact Customer Journey

10. Brand Awareness to Accelerated Sales
Cross Platform – Cross Media – Cross Channel
Billboards / Digital Signage
Print / Magazines
Television Advertising
On Pack Promotion
Create an
ongoing
In Store Promotion dialogue with
your customer
while they are
on the move
Delivering an Interact Customer Journey

11. Interaction comes from many sources
Interaction isn’t just about collecting numbers. Implementing the correct service for the right
reasons will create a more detailed database, track users, drive deeper relationships with
consumers, drive footfall and ultimately increase revenue.
Product information - Txt / WAP / URL
Subscriptions, VIP offers, news, alerts Data collection
Competitions, games, registration drivers Profiling
Customers
will text for Polling opinions/feedback, voting Voucher redemption
Registration requests / sampling request Tracking
Voucher code distribution, online drivers
Barcode redemption, QR code launch
Delivering an Interact Customer Journey

12. Our Tools
InteractMedia specialises in implementing unique mobile strategies from one-off promotional
solutions through to integrated mobile systems to support ongoing marketing campaigns.
Our innovative build solution makes us more agile than any other solution on the market. This
means we can provide the right solution for the right outcome, at speed and on budget.
We visually create your solution, instantly manage the content and data, launch quickly.
Dear Mr Davies,
thank you for your
comments. As a
reward use this
code for
10% off at
www.xxxxx.com
VISUAL BUILD REALTIME MANAGEMENT TOOLS LAUNCH
Delivering an Interact Customer Journey

13. The Possibilities…
The possibilities are endless!
Mobile is the only 24/7 communication device that connects directly to the
consumer.
Attracting the consumer is only half the battle… the next steps are to…
Engage
With simple calls to action can generate interaction with rich media.
Motivate
By creating a value added service
Reward
Customers by allowing the to see their name in lights, or posting opinions and
receiving voucher rewards.
Communicate
With ongoing dialogues strengthening brand awareness and sales opportunities.
Delivering an Interact Customer Journey

14. InteractMedia UK Ltd
43 The Greenhouse. MediaCityUK. Salford. Manchester. M50 2EQ.
Tel +(44) 7710 359420 E: jon@interactmedia.co.uk W: www.interactmedia.co.uk
Delivering an Interact Customer Journey