This document summarizes a presentation given by the CESP on measuring digital advertising visibility. It provides context on the digital advertising environment and issues with measurement. It then describes the measurement approaches of various vendors and differences in their methodologies. Key issues raised by agencies and publishers are outlined. The presentation concludes with recommendations to reduce measurement discrepancies and improve transparency.
Google Adwords lanza nuevas campañas para usuarios multipantalla con las que los anunciantes tendrán la oportunidad de optimizar el rendimiento publicitario de sus anuncios, permitiendo nuevas segmentaciones y asignaciones de presupuesto.
Más información en http://www.t2o.es/blog/marketing-en-buscadores/campanas-google-adwords/
Während viele noch etwas verhalten gegenüber Programmtic Buying sind, charakterisiert und beeinflusst Programmatic Buying – der automatisierte Ein- und Verkauf von Werbeplätzen – und die damit einhergehende Marketing-Automatisierung, die Marketing-Branche nachhaltig. Unklar ist für viele, in welcher Form und in welchem Umfang es sie selbst und damit ihren Job und ihr Daily Business betreffen wird.
I suspect that many of you feel a bit uneasy when thinking about the new digital landscape so today I’d like to start out by looking at traditional marketing from a new perspective. In this presentation I debunk the traditional idea of a linear purchase path, and re-draw it to reflect modern consumers’ behaviors more accurately. Secondly I will inspire you to become better at measuring and quantifying the impact of your marketing efforts.
Google Adwords lanza nuevas campañas para usuarios multipantalla con las que los anunciantes tendrán la oportunidad de optimizar el rendimiento publicitario de sus anuncios, permitiendo nuevas segmentaciones y asignaciones de presupuesto.
Más información en http://www.t2o.es/blog/marketing-en-buscadores/campanas-google-adwords/
Während viele noch etwas verhalten gegenüber Programmtic Buying sind, charakterisiert und beeinflusst Programmatic Buying – der automatisierte Ein- und Verkauf von Werbeplätzen – und die damit einhergehende Marketing-Automatisierung, die Marketing-Branche nachhaltig. Unklar ist für viele, in welcher Form und in welchem Umfang es sie selbst und damit ihren Job und ihr Daily Business betreffen wird.
I suspect that many of you feel a bit uneasy when thinking about the new digital landscape so today I’d like to start out by looking at traditional marketing from a new perspective. In this presentation I debunk the traditional idea of a linear purchase path, and re-draw it to reflect modern consumers’ behaviors more accurately. Secondly I will inspire you to become better at measuring and quantifying the impact of your marketing efforts.
This presentation will covered the display advertising ecosystem & how display bought & sold, including overview of key players & concepts like, Real Time Bidding, Ad Exchanges, Demand Side Platforms, Data Management Platforms & Ad Servers.
Attitudes towards Programmatic Advertising - A deep dive into buy-side attitu...IAB Europe
The following report provides further insight into the buy-side (advertisers and agencies) attitudes and current adoption of programmatic advertising following the full report publication. The additional data in this report includes a breakdown of advertiser and agency respondents by regions as listed below:
Central and Eastern Europe: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey
Northern Europe: Norway, Sweden, Denmark, Finland
Southern Europe: Spain, Italy, Portugal , Greece
Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland
Global Mobile Programmatic Trends: Q4 2015 TrendsMoPub
This report examines trends in mobile programmatic in the last quarter of 2015. Key themes include brand spend on mobile programmatic, engaging formats driving increased demand and publisher monetization, and trends in EMEA and APAC.
This is an overview of the ad tech ecosystem. Research was conducted by Thomvest Ventures. It covers topics such as DSP, SSP, Agency, Video, Mobile, and TV advertising.
Viewable Impressions Metric As The Industry StandardMARC USA
TargetCast talks about establishing principles for future measurement: moving from ad served impressions to a viewable impressions metric as the industry standard.
Choosing the Right Trading Desk for Your Display Programmatic BuyingAcquisio
This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising.
With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.
Presented by Rohit Bagalkot: September 29, 2016
Everyone says programmatic is the future of media buying. But what exactly is it? How does programmatic work? And what do things like DSP and DMP mean? This class will go through the basics of programmatic buying, specifically a brief history of how programmatic came to be, the flow of programmatic, its components, and some behind-the-scenes look at how it is optimized.
TMK.edu Site Direct, Video, & Social Presentation: July 2015 The Media Kitchen
Presented by Ashley Sobel: July 29, 2015
This presentation will address how consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This presentation will focus on three key digital tactics: site direct display, digital video, and paid social. Specifically we'll cover the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
This presentation will covered the display advertising ecosystem & how display bought & sold, including overview of key players & concepts like, Real Time Bidding, Ad Exchanges, Demand Side Platforms, Data Management Platforms & Ad Servers.
Attitudes towards Programmatic Advertising - A deep dive into buy-side attitu...IAB Europe
The following report provides further insight into the buy-side (advertisers and agencies) attitudes and current adoption of programmatic advertising following the full report publication. The additional data in this report includes a breakdown of advertiser and agency respondents by regions as listed below:
Central and Eastern Europe: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey
Northern Europe: Norway, Sweden, Denmark, Finland
Southern Europe: Spain, Italy, Portugal , Greece
Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland
Global Mobile Programmatic Trends: Q4 2015 TrendsMoPub
This report examines trends in mobile programmatic in the last quarter of 2015. Key themes include brand spend on mobile programmatic, engaging formats driving increased demand and publisher monetization, and trends in EMEA and APAC.
This is an overview of the ad tech ecosystem. Research was conducted by Thomvest Ventures. It covers topics such as DSP, SSP, Agency, Video, Mobile, and TV advertising.
Viewable Impressions Metric As The Industry StandardMARC USA
TargetCast talks about establishing principles for future measurement: moving from ad served impressions to a viewable impressions metric as the industry standard.
Choosing the Right Trading Desk for Your Display Programmatic BuyingAcquisio
This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising.
With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.
Presented by Rohit Bagalkot: September 29, 2016
Everyone says programmatic is the future of media buying. But what exactly is it? How does programmatic work? And what do things like DSP and DMP mean? This class will go through the basics of programmatic buying, specifically a brief history of how programmatic came to be, the flow of programmatic, its components, and some behind-the-scenes look at how it is optimized.
TMK.edu Site Direct, Video, & Social Presentation: July 2015 The Media Kitchen
Presented by Ashley Sobel: July 29, 2015
This presentation will address how consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This presentation will focus on three key digital tactics: site direct display, digital video, and paid social. Specifically we'll cover the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
Programmatic Advertising from a Data Scientist’s PerspectiveWebrepublic
Gergely Kalmár, Senior Consultant Digital Analytics, spotlights programmatic advertising from the point of view of a data analyst.
The talk was given at the Online Marketing Konferenz on August 17th, 2017.
How to Use Data for Product Decisions by YouTube Product ManagerProduct School
With millions of new data points every moment, how are Product Managers expected to make sense of it all? This talk outlined the steps required to distill and synthesize data to drive actionable product decisions. The most effective Product Managers are those who know their data: they can justify product priority and roadmap changes, calibrate resource asks and manage their own time more effectively. This lecture equipped the audience with the tools necessary to draw insight from unstructured data using Google’s cloud analytics suite.
Discover how to make the most of the SAP Ariba Live event in Singapore, and learn all about community engagement and new ways for suppliers to be successful on the Ariba Network. Hear from our Seller Account Management team members and, more important, from highly engaged sellers on the Ariba Network who can teach you how to replicate their success. Join this session for an overview of features and benefits the Ariba Network offers suppliers, information on enablement and integration, and a discussion of where you as a supplier are in the e-commerce lifecycle.
Viewability - the next metric in Online AdvertisingIABRomania
Anant Joshi, from Meetric, at IAB Forum Romania 2014, a presentation on why is needed a new metric for analyzing the impact of display campaigns - viewability. What is it, what is it's benefit, how can you use it.
Approach for Increasing eCommerce Store Revenues through Conversion Strategy
What can be achieved?
- Gain better conversions/revenue
- Gain more audience
- Engage with buyers better
- Improve Brand image
Strongstep presented at QUACTIC2016!
The presentation was about Innowave’s Integrated Quality System empowerment with CMMI and Agile, with Alexandrina Lemos as speaker, a member of our team and Bruna Batista as speaker from Innowave.
Innowave’s integrated management system implemented using the reference norms ISO 9001 and NP 4457 is applied to all processes across the organization and described the existing management processes in general, in the area of IT solutions development, consulting and outsourcing.
The implementation of the CMMI and Agile best practices will allow a closer control of the processes but will also require greater effort in keeping the processes simple. As a consequence of the this, InnoWave is implementing tools as a project level, with Strongstep consulting, that will allow a closer monitoring of projects.
Dont miss out!
Link:http://2016.quatic.org/business-day
Magnite - taking action on identity in europe - april 2021Romain Fonnier
The Identity and 3rd party cookie commotion has reached a critical point in Europe - and recent announcements from Google (and the ensuing industry chatter) have created an atmosphere of fear and confusion within the programmatic ecosystem.
It's time to clear up the confusion and move forward. This webinar aims to:
• Provide context and clarity to the confusion
• Highlight the key areas of focus
• Show publishers the collaborative path forward - timelines and actionable steps
ID5 - the state of digital identity - 2021Romain Fonnier
Dépendre des cohortes et des signaux déterministes n’est pas suffisant pour permettre au secteur de prospérer dans un avenir sans cookies ; le rapport d’ID5 sur l’identité le démontre
Pour son deuxième rapport, le fournisseur de solutions d’identité a sondé le secteur afin d’évaluer l’importance de l’identité dans la publicité numérique et la manière dont les perspectives sur l’identité ont évolué au fil du temps. Le dernier rapport révèle que l’identité est de plus en plus prioritaire dans le paysage de la publicité numérique : 82 % des personnes interrogées ont déclaré qu’elles considéraient l’identification numérique des utilisateurs comme « très importante » pour leur entreprise. L’adoption de solutions d’identité universelle est sur une trajectoire ascendante, 43 % des répondants du secteur déclarant être déjà impliqués avec des fournisseurs d’identité universelle et 43 % supplémentaires déclarant être en phase d’évaluation.
Audio programmatique panorama des acteurs technologiques sell side - iab fr...Romain Fonnier
PANORAMA DES ACTEURS DE LA PUBLICITÉ AUDIO PROGRAMMATIQUE EN FRANCE, ETAT DES LIEUX ET PERSPECTIVES 2021
Webinar organisé le vendredi 22 Janvier de 15h à 15h45
Cette année, le Salon de la Radio a été remplacé par le RadioWeek, qui s'est tenu 100% en ligne durant 5 journées thématiques du 18 au 22 janvier 2021.
A cette occasion, l'IAB France a organisé un webinar autour de l'Audio Programmatique afin de présenter les travaux de la Task Force Audio Digital et les perspectives 2021.
Le barometre du programmatique - IAB France - 2021Romain Fonnier
L'IAB France publie son 1er Baromètre Programmatique. Vendredi 5 Février 2021- L'Interactive Advertising Bureau France (IAB France) crée le 1er Baromètre Programmatique qui présente l’évolution du marché en 2020 (vs 2019) et les niveaux d’investissements programmatiques en France sur l’ensemble des environnements publicitaires excluant les wall garden, le social et le search.
Cette 1e édition du Baromètre Programmatique a été réalisée dans le cadre des travaux de la Task Force Programmatique pilotée par Philippe Framezelle, Directeur de la Régie Adverline et présentée le 4 février lors d’un webinaire.
Destiné à l’ensemble des acteurs de la chaîne de valeur, ce baromètre a pour objectif d’apporter plus d’insights et de lisibilité au marché par un suivi régulier de l’état des achats programmatiques en France.
Les données partagées dans ce baromètre ont fait l’objet d’une analyse approfondie menée par Adomik, technologie d’analyse de la data. Le Baromètre met en avant la répartition des achats programmatiques par format, device, type de deal et offre une vue sur les CPM, les top annonceurs et top bidders. Sur le périmètre mesuré, les investissements 2020 sont en diminution de -4,3% et le CPM moyen en programmatique se situe à 0,96€.
Pour la 1ère fois, le mobile est le device en tête des achats programmatiques.
On constate une chute des CPM lors du premier confinement qui n’a pas été confirmé lors du second avec une remontée des CPM sur le dernier trimestre.
La publicite TV segmentée - IAB France - Octobre 2020Romain Fonnier
L’AF2M, l’IAB France et le SNPTV s’associent pour publier un Guide sur « La publicité segmentée » destiné aux annonceurs
Elaboré par les experts des groupes de travail de l’IAB, de l’AF2M et du SNPTV, ce guide s’adresse à tous les annonceurs désireux de mieux comprendre les spécificités de cette nouvelle opportunité TV.
Les lecteurs y découvriront l’architecture technologique mise en place, ainsi que le calendrier de mise en œuvre jusqu’à fin 2021 avec les différentes étapes successives, les modes de réception compatibles avec ce type de publicité et enfin les échanges nécessaires entre les opérateurs de télécommunication et les éditeurs de chaînes de télévision. Par ailleurs, afin de clarifier et faciliter la compréhension de tous, un glossaire a été élaboré, reprenant les termes utilisés en matière de TV segmentée.
Ce Guide est disponible et téléchargeable dès maintenant sur les sites des 3 associations contributrices.
« Ce Guide a été construit afin d’aider les annonceurs à mieux comprendre la complémentarité entre la TV traditionnelle et la TV segmentée. Il exprime bien les nouvelles possibilités offertes aux marques sachant que les limites actuelles seront levées progressivement pour permettre le développement d’un nouveau marché. ». Isabelle Vignon, Déléguée Générale SNPTV.
« Nous sommes très heureux de nous être associés à l’AF2M et au SNPTV pour publier ce guide qui nous a semblé nécessaire alors que nous sommes au démarrage de la phase de convergence entre Télévision et Digital. Ce n’est que le début d’une nouvelle expérience publicitaire que tous les acteurs de l’adtech suivent avec attention. » Jacques Cazin, CEO Adways et responsable de la Task Force Vidéo & TV segmentée de l’IAB France.
« La Télévision, grâce au Digital et à la forte implication des Opérateurs, va offrir de nouvelles possibilités aux marques pour toucher leurs cibles. Opportunités qui feront naître, à n’en pas douter, de nouvelles approches ou stratégies de communication de la part d’annonceurs, grands ou petits. » Natalie Jouen Arzur, Déléguée Générale de l’AF2M.
Guide cookieless - Quel futur pour le cookie ? - IAB france - 2020Romain Fonnier
L’IAB France publie un guide sur le futur du ciblage sans cookies tiers
Elaboré par les experts du groupe de travail « Identity Cokieless » de l’IAB France, ce guide s’adresse principalement aux acteurs de l’industrie du marketing et de la communication en ligne qui s’interrogent sur l’avenir du cookie tiers et le devenir du ciblage publicitaire. Ce guide à vocation pédagogique s’adresse à un public désireux de mieux comprendre le fonctionnement des cookies, comment ils sont recueillis et activés à des fins de communication en ligne.
Les experts de la Task Force Identity Cookieless ont fait le point sur les solutions aujourd’hui envisagées à date. L’ensemble de ces réflexions est rassemblé dans un guide.
Une architecture claire et simple sous la forme d’intercalaires qui permet au lecteur de trouver rapidement les informations liées à chaque solution.
Augustin Decré, pilote de la Task Force Identity Cookieless et Managing Director Southern Europe d'Index Exchange précise: "Alors que beaucoup d’acteurs de l’industrie évoquent déjà la fin du cookie tiers pour 2022, il n’existe actuellement pas de solution idéale pour remplacer cet identifiant, qui reste, depuis 25 ans, une infrastructure essentielle pour l’ensemble de la publicité digitale. »
A ce jour, des questions subsistent encore, les entreprises de l’industrie restent mobilisées, sur le plan européen et international via le projet REARC de l’IAB, pour apporter de nouvelles solutions viables sur le long terme.
Des mises à jour régulières seront effectuées selon les nouvelles approches envisagées.
Un webinar sur le même thème, a été organisé par l’IAB France le 10 décembre dernier. Plus de 150 participants ont été réunis autour des 10 experts membres et pilotes des groupes de travail de la TF Identity Cookieless afin de présenter les grandes lignes du guide cookieless.
Smart lance son « Identity Indicator »
Dans un contexte où l’industrie de la publicité se prépare à un avenir sans cookie, Smart dévoile son Smart Indicator (disponible ici), un rapport conçu à destination des acheteurs médias et des éditeurs pour mieux comprendre l’impact de la dépréciation des cookies tiers et des ID mobile en temps réel. L’« Identity Indicator » de Smart offre un regard trimestriel sur les tendances émergentes autour du consentement et de l’identité, dans la transition vers un écosystème de publicité numérique privilégiant la confidentialité.
Toutes les données de ce rapport proviennent du SSP de Smart et ont été collectées du 8 au 28 mars 2021 sur l’inventaire web et/ou mobile de tous les éditeurs de Smart dans les marchés suivants : le Brésil, la France, l’Allemagne, l’Italie, le Mexique, l’Espagne, le Royaume-Uni et les États-Unis.
Strategies and Opportunities for a Cookie-less World - Pubmatic - April 2021Romain Fonnier
Publishers and buyers agree: While the future of alternative solutions to the third-party cookie is still uncertain, there is tremendous opportunity for an addressable open internet and addressing the issue is a priority for many in 2021.
With the ad tech industry still evolving around the change in identity resolution, both publishers and buyers are taking stock of what their options are moving forward.
Le guide de la brand safety et brand suitability - SRI - 2021Romain Fonnier
En mars 2020, le marché publicitaire digital s’est resserré : le confinement a provoqué une réduction des campagnes, mais aussi une généralisation des filtres bloquant la publicité dans les contextes liés au Covid19. Cela a eu un impact conséquent sur la monétisation publicitaire des contenus premium. Cet épisode, qui a pénalisé directement les éditeurs et leurs régies, a révélé un grand besoin de clarification et de pédagogie en matière de brand safety. Dans cette perspective, les experts du SRI ont rassemblé leurs connaissances et pratiques du sujet dans un nouveau ‘Pense pas bête’ : le Guide de la brand safety et de la brand suitability.
Face à la dispersion des campagnes digitales, les annonceurs et leurs agences doivent s’assurer que les contextes de diffusion sont appropriés aux marques et que leurs campagnes ne financent pas des contenus universellement jugés indésirables (contenus illégaux, pornographiques ou incitant à la haine par exemple). Si ces pratiques ne sont pas nouvelles, les outils et les technologies de filtrage utilisés se sont récemment multipliés et complexifiés, et leur gestion induit parfois des effets contre-productifs. Les marques, pour ne pas associer associer leurs campagnes à des contenus inappropriés, peuvent actionner ces filtres à différents niveaux de la chaine publicitaire, notamment sur la base de mots clés, appelés aussi blacklists ou blocklists. Mais leur emploi, parfois maladroit, redondant ou excessif, impacte directement les volumes d’inventaires publicitaires disponibles sur les sites et de la même manière, l’efficacité des campagnes.
Aussi, comme il l’a déjà fait avec le programmatique, les cookies ou l’efficacité, le SRI propose dans un nouveau ‘Pense pas Bête’ de considérer cette légitime préoccupation des marques pour en donner une vue d’ensemble claire et pédagogique. Ce document est basé sur des entretiens avec de nombreuses parties prenantes - éditeurs, agences & tech - et réconcilie les visions sell side et buy side. En effet, pour que chacun puisse jouer efficacement son rôle dans la chaîne, il est essentiel de s’accorder sur une vision commune. C’est l’objet de ce guide qui permet de partager des définitions, de clarifier les rôles de chacun, de comprendre le fonctionnement des outils et de rassembler quelques bonnes pratiques et recommandations.
2019 Programmatic Advertising Ecosystem Europewww.improvedigital.comSales Houses & Ad NetworksAn outsourced capability to advertisers, agencies and content providers to sell and buy media. Sales Houses often work on an exclusive basis for content providers, selling both standard and customized advertising to advertisers and agencies. Ad networks may have a general approach or specialise in a certain area such as retargeting, audience targeting, mobile, video or affiliate marketing. Data Providers & TechnologiesData providers collect, compile and sell (anonymous) data on (online) consumers. The data management platforms manage, protect and collect the data from different online and offline sources and turn it into actionable information that can be used by buyers and sellers.AgenciesAn advertising agency or media agency is a service business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client’s products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. (source: Wikipedia) Delivery Systems, Tools, Analytics, Verification & PrivacyDelivery systems, tools and analytics are the technologies that provide specific features to the advertising ecosystem. They ensure different types of ads are served, measured & validated, provide safety and privacy features to advertisers and content providers, offer unique targeting methods for advertising campaigns, provide simplified tag management or billing support. Agency Trading DesksThe specialised arms of larger media buying agency groups that use either proprietary technology or a demand side platform (DSP) to buy and optimise media and audiences, often in real time, on ad exchanges, ad networks, sell side platforms (SSPs) and other available inventory sources they are connected with.Selling TechnologiesTechnology platforms focused on enabling media owners to automate the selling of online media in real-time and maximizing their revenue. They offer an efficient, automated and secure way to tap into the different sources of demand that are available, manage yields and provide insight into the various revenue streams and audiences.
Le champ des possibles en matière d’optimisation des
performances susceptibles de rendre les campagnes
de publicité plus efficaces, est pour les annonceurs
comme pour les prestataires très étendu.
Chose inconcevable avec la publicité offline.
Ainsi, afin de pouvoir suivre les statistiques d’une
campagne online, un annonceur va intégrer à ses
liens de redirection des trackings qui permettront par
la suite l’étude des résultats sur un outil d’analyse
approprié et il pourra également arriver que
l’annonceur utilise deux outils d’analyse statistique,
voire, si un prestataire est impliqué dans la gestion
de la campagne, que ce dernier ajoute également son
propre outil d’analyse.
Malheureusement, il est très rare que l’on puisse
coordonner les différents outils de mesure afin de
permettre l’obtention d’informations communes.
De fait, les données varient le plus souvent au niveau
des clics et des impressions. Cela peut être parfois
source de désaccord entre les deux entités que sont
l’annonceur et le prestataire, tous deux impliqués
au même titre dans la campagne publicitaire.
Bien évidemment, force est de constater qu’il n’y a
pas d’outil d’analyse meilleur qu’un autre, et si les
données obtenues diffèrent souvent, c’est d’abord
que les méthodes et les facteurs d’analyse divergent
beaucoup d’un outil à l’autre.
À partir de quand faut-il essayer de comprendre
l’écart de statistiques ? Nous le verrons au travers de
ce document.
L'édition 2019 du Black Friday a été une fois encore le temps fort du secteur Retail
sur la fin d'année, véritable rampe de lancement de la période englobant Noël et
les soldes d'hiver. De plus en plus plébiscité par les marques et les internautes
(62% des internautes profitent du Black Friday selon un sondage BVA de novembre 2019), le Black Friday 2019 s'est distingué avec un démarrage précoce pour
certains marchands, anticipant d'une semaine la date "officielle" de lancement
afin de couper l'herbe sous le pied de la concurrence en proposant des offres très
agressives d'entrée de jeu.
De façon encore plus visible que lors des précédentes éditions, les soldes continuent de perdre en importance au profit du Black Friday, notamment sur les
secteurs de l'Habillement et de la High tech.
Le volume de business généré à l'occasion de ce temps fort en fait un moment clé
dans la stratégie d'affiliation des marchands qui peuvent s'appuyer à cette occasion sur des verticaux puissants et déclencheurs d'achat pour démultiplier leurs
ventes. L'écosystème des Editeurs a été tout particulièrement dynamique cette
année et a fait la part belle à l'innovation en proposant des dispositifs puissants
alliant personnalisation et performances.
Dans la présente étude, vous trouverez une analyse des principaux indicateurs
clés de performance par secteur d'activité ainsi qu'une vision affinée sur les 3
temps forts qui se se sont dégagés du Black Friday 2019: la semaine précédant le
jour J, le week-end du Black Friday et la CyberWeek qui a suivi.
Le Baromètre du Lead du CPA vous est présenté par les membres du Collège Lead du CPA, acteurs du
marketing digital et spécialistes de la génération de leads. Tous les résultats proviennent d’une étude menée
par les rédacteurs du Baromètre sur une période d’analyse des chiffres de Septembre 2018 à Août 2019 inclus.
Résultats – SONDAGES IAB / CPA – « Les conséquences économiques de la crise c...Romain Fonnier
Résultats des sondages IAB / CPA : «Les conséquences économiques de la crise covid-19»
A l’image de nombreux pays à travers le monde adoptant des mesures pour lutter contre la propagation du virus COVID-19 dont le confinement, l’économie française est gravement touchée et le digital ne fait pas exception. De nombreux secteurs ont besoin d’un soutien public pour traverser ces moments difficiles. Les gouvernements prennent des mesures de soutien de l’économie et d’anticipation de la reprise d’activité. Le digital ne doit pas en être exempté.
Dans le cadre de la crise sanitaire que nous traversons (Covid 19), le CPA et l’IAB ont réalisé un sondage auprès de leurs adhérents, afin de comprendre les principales préoccupations de l’industrie et les conséquences économiques de cette crise mondiale. Plus de 100 dirigeants d’entreprises représentatives des acteurs du marketing et de la publicité digitale en France (éditeurs, régies, agences, adtech, etc.) ont répondu au questionnaire entre le 7 et le 27 avril dernier.
Tracking : 7 points à vérifier pour comprendre les écarts statistiquesRomain Fonnier
Les annonceurs sont confrontés à des écarts de comptages croissants entre les technologies qu’ils utilisent dans le cadre de leurs campagnes marketing online. Ces écarts brouillent la mesure et l’analyse des performances des opérations mais posent aussi des soucis de facturation de plus en plus fréquents. Afin d’aider tous les acteurs de la chaine marketing digital à mieux cerner les raisons qui sont à l’origine de ces écarts et de leur donner les conseils de première urgence pour les réduire, nous, membres du Collège Technologie du CPA, avons rédigé ces fiches. Elles ont pour but de contribuer à faciliter la compréhension de notre industrie et, en expliquant les phénomènes, de poser des bases permettant à tous d’avoir un repère commun.
Baromètre de l'affiliation - Edition 2020 - CPA FranceRomain Fonnier
Le Baromètre de l’affiliation 2020 est l’outil de référence pour piloter et optimiser sa stratégie d’affiliation, tout au long de l’année.
Cette nouvelle édition de notre, désormais, incontournable baromètre de l’affiliation se veut
plus riche que jamais. Portée par les membres du CPA (Collectif Pour les Acteurs du marketing
digital), elle recouvre les 15 principaux secteurs d’activités de l’e-commerce en France.
L’affiliation est au cœur de la plupart des stratégies digitales d’acquisition et fidélisation des
annonceurs. Ce baromètre apporte donc un éclairage indispensable pour bien appréhender ce
levier clé du mix marketing à la performance.
IAB Europe european-programmatic-ad-spend-2018-report-sept-2019Romain Fonnier
European Programmatic Ad Spend Report 2018
The latest IAB Europe Programmatic Ad Spend Report reveals that programmatic revenue grew by 33 percent in 2018, topping €16.7bn, with more than 70 percent of display and more than 50 percent of video now traded via programmatic methods. Social media buying dominates programmatic, but when this medium is removed the market saw impressive growth of 26.6 percent, to a total of €5.5bn.
IAB Europe Attitudes-to-programmatic-advertising-report Sept-2019Romain Fonnier
IAB Europe Attitudes-to-programmatic-advertising-report-2019 sept-2019
Attitudes to Programmatic Advertising Report 2019
IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. The study, now in its fifth year, was developed by the IAB Europe Programmatic Trading Committee. The key findings of the 2019 study include:
There is a continued push for a quality and safe advertising environment
Ads.txt is well established amongst publishers but awareness and adoption on the buy-side is low
Talent and skills remain a barrier to investment
Supply chain transparency is still an issue
The number of advertisers with in-house operations for programmatic is now higher than the number that outsource to an agency
Programmatic continues to be a catalyst for delivering brand campaigns at scale
In light of GDPR, stakeholders are looking to use more first party data, private marketplaces and contextual targeting
21eme observatoire de l'e pub - sri - 2019Romain Fonnier
Cette étude de référence, initiée par le SRI et réalisée par le cabinet de conseil et d’audit PwC, en partenariat avec l’UDECAM, donne un éclairage indispensable sur le marché publicitaire digital et son écosystème, en analysant l’évolution de son chiffre d’affaires net par leviers, par formats, par modes d’achat et par devices[1].
Le marché français de la publicité digitale atteint 4 876 M€de chiffre d’affaires net sur l’ensemble de l’année 2018, en progression de +17% par rapport à 2017.
Depuis 2008, le marché n’a cessé de croître et d’évoluer, au rythme soutenu de la digitalisation des médias, des audiences, des organisations et des annonceurs.
En 2018, la publicité digitale retrouve une vigueur jamais observée depuis 2009
Avec une croissance de 17% par rapport à 2017, le marché de la publicité digitale[2]compte pour 4 876M€ en 2018. En 10 ans, le marché a été multiplié par 2,5[3].
Sur l’ensemble de l’année :
Le Search progresse de 11%, il représente 45% du marché global et un CA net de 2 275M€
Le Display global connaît une croissance de 30% (1974M€), il représente 40% du digital mais son évolution est très contrastée :
Display Social : +63, soit 22% du marché global et un CA net de 1 088M€
Display hors Social : +5%, soit 18% du marché global et un CA net de 886M€
Les « Autres Leviers »sont quant à eux en croissance de +6%, ils représentent 15% du marché global, et leur CA net s’élève à 735M€ :
Affiliation : +7,5%
Comparateurs : + 6%
Emailing : +2%)
Les Médias dits « Historiques »représentent 16% du Display global et 36% du Display hors Social[4]
L’IAB France publie son premier guide sur la data qui fournit aux annonceurs, agences et éditeurs une vision claire des meilleures pratiques de la data. Qu’est-ce qu’une donnée ? A quels objectifs de campagne répond-t-elle ? Quels en sont les usages ? Les tendances ?
Dans un monde où les consommateurs et citoyens sont de plus en plus connectés, la data représente un enjeu majeur et un véritable levier de digitalisation pour les entreprises. La consommation des données et leur utilisation sont au coeur des préoccupations actuelles et représente un avantage concurrentiel pour les acteurs du marché ; la mise en place du RGPD en est la preuve et il nous a semblé pertinent de produire ce guide afin d’aider les lecteurs à identifier les bonnes méthodologies d’usages de la data.
Fruit de l’expertise et de la collaboration des entreprises expertes du réseau IAB France, ce guide présente une approche claire et simple des données pour en comprendre leur valeur et leurs usages dans les stratégies de marketing en ligne.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
3. Agenda
319 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
Contexte
L’environnement de la publicité digitale
Grille de lecture
Recommandations
5. Vers un nouveau standard pour les campagnes « branding »
5
De l’impression servie à
l’impression visible
Nécessité de formuler des recommandations pour le marché
français
Ecarts de mesure entre les différentes
solutions
Besoin d’une meilleure compréhension des méthodologies des
mesureurs
19 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
6. Convention marché : les définitions IAB-MRC
619 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
Format Display :
50% des pixels, pendant au moins
une seconde en continu
Format Vidéo :
50% des pixels, pendant au moins
deux secondes en continu
Format Large Banner (242 500 pixels+) :
30% des pixels, pendant au moins une
seconde en continu
7. Définition de la visibilité
7
Source : IAB Switzerland
19 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
Impression
visible
Impression
visible
8. La visibilité se mesure via l’insertion d’un code
819 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
Insertion d’un code
JavaScript dans la
création (invisible pour
l’internaute)
! détection de la création
lorsqu’elle est servie
! mesure de la visibilité
9. Des écarts de mesure de 4 à 36 points
19 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
9
Indice = Taux de visibilité par mesureur (%) / moyenne des taux
de visibilité par format (%) * 100
Source : tests fournis par le marché
ATF : Above The Fold
10. Le périmètre de la mission
10
Avec la contribution :
d’Emmanuel Viennet (Comité
Scientifique du CESP) et de
Ordinateur
Display Vidéo
19 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
11. Une approche en 3 temps
11
Analyse des documentations publiées
Retour d’expériences des agences et régies
Groupes de travail avec les mesureurs
19 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
12. Principaux problèmes remontés par le marché
12
Régies Agences Media
Un manque de langage commun autour des résultats
L’implémentation du tag
Une dissymétrie dans la communication avec les mesureurs
Une difficulté à mesurer l’ensemble des formats
19 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
13. Verbatim
13
« Intégration des
traceurs »
Agences Media
« Compatibilité
des formats »
« Acceptation
éditeur »
« Problèmes
d’implémentation »
« Problème de process
dans la mise en place »
« Problèmes de
remontées des
data »
«Mesure visibilité des
formats vidéo »
Régies
«Pas de mode
opératoire »
«Ecarts de
mesure »
«Problème tenue
de charge des
serveurs »
«Incompatibilité des
supports »
«Résultats
suspects »
«Impléme
ntation
technique
de la
macro »
«Manque
automatisation »
19 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
14. Deux dimensions à prendre en compte pour comprendre les
écarts
14
Les choix méthodologiques et partis pris des mesureurs
L’environnement de la publicité digitale
19 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
16. Variété des formats publicitaires
1619 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
… à l’événementielDu classique…
17. Servir une publicité repose sur de multiples étapes
1719 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
Source: Ad Ops Insider
Utilisateur
Site web
de la régie
Server web
de la régie
Ad server
de la régie
Ad server
de l’annonceur / agence
Content
Distribution
Network
Redirects
Impressions mesurées
Publicité
1
2
3
4
5
6
7
8
11
12
10
9
18. Le chargement des tags est asynchrone
1819 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
Source: trueido.com
TEMPS
19. Trafic invalide
Toutes les publicités ne sont pas vues par des humains
1919 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
Trafic invalide
général
Trafic invalide
sophistiqué
Robots
Impressions non-humaines
Clics non-humains
Publicités cachées
Appareils infectés
Tags pirates
Logiciels malveillants, chevaux
de Troie
Incitation frauduleuse
20. D’autres prérequis techniques s’imposent aux mesureurs
2019 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
! Le navigateur internet doit supporter le JavaScript
! Le visionneur vidéo doit être compatible VPAID basé sur Flash ou HTML5
! Les cross-domain iframes nécessitent de développer des approches
spécifiques
22. Description de la grille de lecture
2219 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
7 grandes catégories
Environnement de
mesure
Trafic invalide
Processus de
taggage Limitations
Tests
Résultats et
Publication
Cas spécifiques
77 questions
23. Points de convergence
2319 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
Environnement de mesure :
Tous les mesureurs suivent les définitions IAB/MRC de la visibilité pour le display, la vidéo
et large banner
Méthode de mesure :
Toutes les solutions utilisent la méthode géométrique – un repérage de la publicité par
ses coordonnées xy (~65%*) - et l’optimisation du navigateur (~35%*)
Des documents méthodologiques existent pour toutes les solutions
*Proportions estimées à partir des informations communiquées par les mesureurs
24. Principaux éléments de différenciation
2419 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
2/8 mesureurs combinent les deux méthodes de mesure afin de :
" Vérifier et valider la méthode d’optimisation du navigateur
" Obtenir des informations sur la page active
" Détecter la fraude
Cas spécifiques :
" Auto-refresh : 5/8 mesureurs considèrent
qu’un auto-refresh trop fréquent correspond
à du trafic invalide et l’excluent et 1 ne
l’autorise pas du tout
" facebook : 1/8 habilité à mesurer à date
" YouTube : 1/8 habilité à mesurer à date
" Habillage de page: 7/8 le mesurent dont 6
selon la recommandation du MRC (mesure
séparée de chaque élément) mais le
reporting peut différer
Accréditation MRC :
" Display : 6/8 sont accrédités
" Vidéo : 4/8 accrédités
" Large Banner : 3/7 accrédités
26. Des recommandations pour réduire les écarts et améliorer les
mesures de visibilité
26
Implémentation de la solution de mesure
Trafic invalide : identification et traitement
Méthode de mesure
Comparabilité des indicateurs
Périmètre et environnement
19 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
27. Optimiser le processus de taggage
27
! Insérer le tag au plus près de la création (ad-servers de l’agence)
! Encourager les mesureurs à insérer les tags via l’API des adservers
! Préférer une implémentation automatique
! Limiter le multi-taggage et le cas échéant, informer les équipes sur les différents
tags implémentés dans une même campagne
19 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
28. S’entendre sur une liste d’indicateurs communs
2819 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
Impressions
servies
Impressions
mesurées
Impressions
visibles
50%
1 ou 2 sec
Taux de
mesure
Taux de
visibilité
29. Demander plus de transparence sur le trafic invalide
2919 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
! Exiger davantage d’explications sur la définition de trafic invalide et les niveaux de
filtre appliqués
! Demander un accès au volume d’impressions exclu à chaque niveau de filtre ou
catégorie de trafic invalide
30. Faire attention aux restrictions de mesure
3019 Janvier 2016
Mission du CESP sur la
mesure de la visibilité
Interpréter les résultats en tenant compte
! Des limites liées aux solutions techniques développées par les mesureurs
! Des pratiques commerciales de Google et facebook
31. Faciliter l’accès aux outils pédagogiques
3119 Janvier 2016
Mettre à disposition des clients les guidelines de mise en œuvre de la solution dans
l’interface utilisateur
Mission du CESP sur la
mesure de la visibilité
33. Merci de votre attention
Retrouvez la grille de lecture complète,
les conclusions et recommandations sur nos sites:
www.cesp.org www.sri-france.org www.udecam.fr
34. Analysis Grid of 8 solutions
Are you a platform? No No No No No No Yes Yes, an AdNetwork, a publisher and a DSP
Are you a third-party vendor? Yes Yes Yes Yes Yes Yes No No
Has your solution been accredited by MRC for display viewability measurement? (yes / no) No Yes Yes Yes Yes Yes No Yes
If yes, are you planning a renewal process with MRC in order to take into account the update of their recommendations? Not Applicable Yes Yes Yes Yes Yes, we have annual reviews with the MRC Not Applicable Yes
If yes, when was your last accreditation for display? Not Applicable November 2014 August 2015 January 2016 December 2014 Our last accreditation was January 2015 for desktop display Not Applicable In 2013
If yes, are you accredited for the latest guidelines published by the MRC? Not Applicable No. Update accreditation pending Yes Yes Yes, interim update and review was conducted Yes Not Applicable Q1 2016
If no, when will your solution for display viewability measurement be accredited by MRC?
Currently under the MRC certification process, which should
come to its end around late Q1 / early Q2 2016
Not Applicable Not Applicable Not Applicable Not Applicable Not Applicable
AppNexus has been audited by EY in the context of the
MRC accreditation. Final answers of the MRC committee are
expected in Q4 2015.
Note that AppNexus measurement technology is based on
Alenty's technology that was accredited in 2013.
Not applicable
Has your solution been accredited by MRC for video viewability measurement? (yes / no) No No Yes Yes Yes Yes No No
If yes, are you planning a renewal with MRC in order to take into account the update of their recommendations? Not Applicable Not Applicable Yes Yes Yes Yes, we have annual reviews with the MRC Not Applicable Not applicable
If yes, when was your last accreditation for video? Not Applicable Not Applicable July 2015 January 2016 December 2014 Our last accreditation was January 2015 for desktop video Not Applicable Not applicable
If yes, are you accredited for the latest guidelines published by the MRC Not Applicable Not Applicable Yes Yes Yes, interim update and review was conducted Yes Not Applicable Not applicable
If no, when will your solution for video viewability measurement be accredited by MRC?
Currently under the MRC certification process, which should
come to its end around late Q1 / early Q2 2016
Video viewability measurement was tested in 2015.
Accreditation will occur in 2016.
Not Applicable Not Applicable Not Applicable Not Applicable
Video viewability measurement is tested in Q4 2015.
Deployment is planned for early 2016. Accreditation will
occur in 2016.
Audit is underway
Have you been accredited by MRC for large banner?
No but in the scope of the current process accreditation
(Q2 2016)
No but in the scope of the current process of accreditation Yes, included in the service since March 2015 Yes
Yes, based on stated information, will be reviewed during
next audit in Q1/2016
Yes
In the scope of the current process of accreditation,
AppNexus applies for accreditation of large banners.
No
What is your definition of ad viewability for display?
Following IAB / MRC standards: at least 50% viewable for
one consecutive second
Following IAB / MRC standards: at least 50% viewable for 1
consecutive second
Following IAB / MRC standards: at least 50% viewable for 1
consecutive second
Following IAB / MRC standards: at least 50% viewable for 1
consecutive second
Following IAB / MRC standards: at least 50% viewable for 1
consecutive second
Following IAB / MRC standards: at least 50% viewable for 1
consecutive second
Following IAB / MRC standards: at least 50% viewable for 1
consecutive second
Following IAB / MRC standards: at least 50% viewable for 1
consecutive second
What is your definition of ad viewability for video?
Following IAB / MRC standards: at least 50% viewable for 2
consecutive seconds
Following IAB / MRC standards: at least 50% viewable for 2
consecutive seconds
Following IAB / MRC standards: at least 50% viewable for 2
consecutive seconds
Following IAB / MRC standards: at least 50% viewable for 2
consecutive seconds
Following IAB / MRC standards: at least 50% viewable for 2
consecutive seconds
Following IAB / MRC standards: at least 50% viewable for 2
consecutive seconds
We are currently testing the IAB definition (50% of pixles for
2 seconds) for our video viewability solution.
Following IAB / MRC standards: at least 50% viewable for 2
consecutive seconds
Do vendors require custom viewability thresholds to be at least as stringent as the existing MRC viewable
impression thresholds?
Yes Yes Yes Yes Yes Yes No Not applicable
When custom thresholds are used, does the vendor also report the viewability based on Standard thresholds? Yes Yes Yes Yes Yes Yes Custom definitions are provided on top of IAB definition. Not applicable
If the vendor does permit thresholds below the existing standard, are they labeled something other than
“Viewable Impressions (e.g. Zero Time Impressions where there is a pixel threshold but no time requirement)?
Yes No
At this time, clients have not requested thresholds below
MRC Standards. However, we do plan to address this
accordingly if the need arises
Yes
No other term - but the respective treshold values are always
shown next to the impression counts.
Yes
Viewability results based on custom definitions are reported
with specific naming conventions to distinguish them from
the standard viewability metrics.
Not applicable
Do you use a geometric method to determine whether an ad is viewable? Yes Yes Yes Yes Yes Yes Yes Yes
Do you use a browser optimisation method to determine whether an ad is viewable? Yes Yes Yes Yes Yes Yes Yes Yes
Do you use the IAB SafeFrame API? No Yes No
No (because we can track viewability with our standard
methods in those instances)
Yes Yes No No
If yes, how do you restore its results in your viewability measurement method? Not Applicable Undisclosed Not Applicable Not Applicable Optional feature in specific setups to gather position data
If IAB SafeFrame API is available: combination with Moat
geometric triangulation approach to calculate viewability
If IAB SafeFrame API is not available: using Flash browser
optimization signals in desktop browsers, i.e. IE, Chrome and
Safari
Not Applicable Not applicable
Do you use any other API? Yes Yes Yes Yes Yes Yes Yes No
If yes, please provide CESP with the list of API used?
Page Visibility API
API Flash Throttle
Undisclosed
Page Visibility API that is present in modern browsers
API Flash Throttle that is relevant to comScore's Timing
Method (cf. comScore's browser optimization).
Page Visibility API
PageVisibilityAPI
Specific browser API (e.g. JavaScript APIs native to Firefox)
Browser viewability API when available Not applicable
If yes, please indicate which information is taken into account for your viewability measurement
We use the page visibility API to detect the tab focus,
and over native events. We use the flash throttle event
for the BO method
Undisclosed
The Page Visibility and Flash Throttle APIs are used in
combination with comScore's other own (independent)
measurements
In the event that the Page Visibility API reflects that the page
is visible, we independently measure the viewability of the ad
(creative) itself. So you should view this as (a) when the
page visibility API tells us that the page isn't visible, the ad
cannot be visible and (b) when the page visibility API tells us
the page is visible, we must still determine whether the ad
itself is visible (within the viewable area of the screen,
meeting required pixel and time thresholds). With respect to
the Flash Throttle indicator, we also independently measure
the frame rate to assure that the ad creative is actually
painted to the screen.
To detect when a webpage is visible or in focus
The PageVisibility-API contains information about the tab
focus in some situations that is used during the viewability
calculation
We use the same information as the geometric calculation,
so position of the safeframe on the page, position of the
scroll bar and size of the browser viewport.
Everything that is relevant, including system information. Not applicable
In some situations do you mix your geometric method and your browser optimization? No Undisclosed No Yes for sanity check and fraud detection Yes No Yes, when some signals are available. No
If yes, how do you deal with discrepancies in results between two measurement methods? Not Applicable Undisclosed Not Applicable
Discrepancies will lead us to consider those impressions
either as fraudulent or unmeasured
Browser optimization is only used as enriching data in order
to obtain page focus information where other methods to
retrieve this data are not available. So there cannot be
conflicting results
Not Applicable Used in order to validate the browser optimization approach Not applicable
MRC ACCREDITATION
VIEWABILITY DEFINITIONS
METHOD OF
MEASUREMENT OF
VIEWABILITY
CESP - 20 January 2016 CESP Mission on viewability measurement 1 / 18
35. Analysis Grid of 8 solutions
Do you filter on auto-refresh impressions considering an excessive refresh rate as a risk of IVT? No filter of auto-refresh impressions Yes Yes Yes No Yes
Yes, high frequency auto refreshes are filtered prebid (no
impression is served)
Yes
If yes, what is the threshold / rate defined (high level of frequency of auto refreshes)? Not Applicable Undisclosed
comScore IVT treatments consider excessive activity as a
sign of invalid traffic but it's important to note the same
phenomenon could be triggered by automated traffic (bots)
rather than an auto-refresh command on the page. We would
capture both. But we do no exclude auto-refresh activity
unless it triggers the relevant IVT detection flags. In those
(legitimate) cases, each refresh would typically serve a
different ad, each of which would be subject to standard
viewability thresholds.
Undisclosed Not Applicable
Note that MOAT has developed Viewability Diagnostic
Metrics which detect the portion of impressions served in a
backgrounded tab. High rates of "Out of Focus" impressions
are likely indicative of Autorefresh. We are not trying to
exclusively detect auto-refresh rates but measure the
percent of impressions we see delivered in a minimized or
backgrounded tab. In many cases high auto-refresh rates
significantly impact "Out of Focus" rates.
Complex set of rules
Google does not allow auto refresh ads on O&O properties
(e.g. YouTube.com, google.com)
See
https://support.google.com/adsense/answer/1346295?hl=en#
Auto-refreshing_ads
Morever, regarding Doubleclick For Publisher: Google does
not have direct control over publisher's site-initiated auto
refresh
Do you measure page takeover ads? Yes Yes Yes Yes Yes Yes Yes No
If yes, do you measure each component of the page takeover separately? Yes Undisclosed Yes Yes Yes (default)
If the ad is a roadblock, meaning multiple ad slots on a page
are serving ads for the same advertiser then, we measure
each ad seperately. If the ad is a pop-up that covers the
entire page we count and measure that as a single ad unit
Yes Not applicable
If yes, do you develop a customised approach with the client based on a test page? No Yes No No
Other options possible on request - will be disclosed to
involved parties
Yes, if the ad is a custom ad with non-standard behavior No Not applicable
If yes, how do you report page takeover viewability? A) you report a figure for each component measured (as per MRC
viewable impression guidelines)
Yes Undisclosed Yes Yes Yes (default)
If the ad is a roadblock, meaning multiple ad slots on a page
are serving ads for the same advertiser then, we measure
each ad seperately. If the ad is a pop-up that covers the
entire page we count and measure that as a single ad unit
Yes Not applicable
If yes, how do you report page takeover viewability? B) you report the highest figure attained by a component No Undisclosed Not Applicable No No No No Not applicable
If yes, how do you report page takeover viewability? C) you aggregate the figures of each component into one figure No Undisclosed Not Applicable No
Other options possible on request - will be disclosed to
involved parties
No No Not applicable
Do you measure rising star formats? Yes Yes Yes Yes, partially Yes Yes Yes Yes
If yes, please specify which format you measure? All All All Sizes
IAB Rising Stars, with the exception of Portrait, Sidekick, and
Slider in cross-domain iframes
Billboard, Filmstrip, Portrait, Pushdown, Sidekick, Slider Moat mesures all rising start formats All formats
All listed there http://www.iab.com/guidelines/rising-stars-ad-
units/
If yes, how frequently do you update your list of rising star formats? Not applicable because the size is being calculated on the fly Depending on live campaigns, can be every week
N/A - our measurement is not impacted by introduction of
new Rising Star ad sizes.
IAB updates are closely followed Each time there are new formats used by customers Daily No list of formats is required. Set-up is automatic. Not applicable (done at the ad server level)
Does Facebook allow you to measure viewability on their inventory? No No No, however in development No No Yes No No
If yes, which method do you use? Not Applicable Not Applicable
We will receive viewability data from Facebook and validate
it independently
Not Applicable Not Applicable Geometric approach Not Applicable Not applicable
Does Youtube allow you to measure viewability on their video inventory? No No No, however in development No, however in development
No. Only Completion Rate with Vast tracking until JS is
accepted
No, however in development No Yes
If yes, which method do you use? Not Applicable Not Applicable
We will receive viewability data from YouTube and validate it
independently
Not Applicable Not Applicable Not Applicable Not Applicable Geometric
Do any other website (e.g. Microsoft, Yahoo!, Orange, Amazon) allow you to measure viewability on their
inventory?
Yes Yes Yes Yes Yes, all listed ones
We have measured viewability on all these platforms. In
general so long as a publisher accepts 3rd pary JavaScript
tags we can measure ad viewability.
Yes Yes
If yes, please specify which ones? Microsoft, Yahoo!, Orange MSN, AppNexus, Amazon, Yahoo!, Orange, Google
vME, our publisher solution, currently has 25 publisher
clients. However, we do not have their permission to disclose
them by name.
Every website allowing 3rd-party viewability measurement to
run on their inventory
Microsoft, , Amazon, Yahoo!, Orange Microsoft, Amazon,Yahoo!, Orange
Microsoft, Yahoo!, Amazon, Orange allow AppNexus to
measure viewability. Others allow AppNexus too without
mentioning it explicitely
All publishers either using Google SDK or all publishers part
of AdExchanges available on DBM that allow video
viewability measurement
Video
Does your solution measure viewability of videos published in formats other than Flash? (HTML 5) Yes Yes Yes Yes Yes Yes In development
Yes on AdWords
DCM/DBM coming soon
Is your solution able to measure video ads without VPAID protocol (only VAST)?
Yes, implementing a specific technical integration in order to
follow the MRC guidelines
Yes, implementing a specific technical integration in order to
follow the MRC guidelines
Yes, implementing a specific technical integration in order to
follow the MRC guidelines
Yes, implementing a specific technical integration in order to
follow the MRC guidelines
Yes, implementing a specific technical integration in order to
follow the MRC guidelines
Yes, implementing a specific technical integration in order to
follow the MRC guidelines
In development Yes
Is your solution compliant with VPAID? Yes Yes Yes Yes Yes Yes In development Yes
For some specific cases, do you provide custom measurement not based on VPAID or VAST? (ad-hoc plugins,
wrappers, etc.)
Yes Yes
Yes. Note that both VPAID wrapper and plugins have been
tested compliant with MRC (and IAB) measurement
standards
Yes Yes Yes, we can provide direct player integrations In development No
Cross-domain iframes
Does your solution measure ads served on cross-iframes within browsers that do not support Flash? Yes Yes
Yes. Flash support is only required for webkit browsers and
IE10 and higher.
Yes (Firefox) Yes
Yes, for Firefox we use a non-flash approach and for other
browsers we will use a safe frame API. If neither of these are
an option then we would declare the impression
unmeasureable
On some versions of IE and on Firefox, yes.
On webkit browsers, no.
Browser specific solutions allow us to measure without Flash
Does your solution have limitations on Chrome? No No No No No No No Yes
If yes, please indicate which ones? Not Applicable Not Applicable N/A Not Applicable Not Applicable Not Applicable Not Applicable
We cannot measure within cross-domain iframes when Flash
is not available
Does your solution have limitations on Firefox? No No No No No No No No
If yes, please indicate which ones? Not Applicable Not Applicable N/A Not Applicable Not Applicable Not Applicable Not Applicable Not applicable
Does your solution have limitations on Safari? No No Yes No Yes No No Yes
If yes, please indicate which ones? Not Applicable Not Applicable
comScore do not currently report viewability for cross-
domain impressions delivered via Safari (note that comScore
use projection techniques to estimate viewability in the vCE
Audience component)
Not Applicable Flash required Not Applicable Not Applicable
We cannot measure within cross-domain iframes when Flash
is not available
SPECIFIC CASES
CESP - 20 January 2016 CESP Mission on viewability measurement 2 / 18
36. Analysis Grid of 8 solutions
If you are a third-party vendor, do you have deals with ad-serving platforms or DSP?
There are no deals, but we are integrated with partners like
Videology or Massmotion
Yes Yes Yes Yes Yes Not applicable Not applicable
If you are a platform, what about ad viewability measurement outside your platform? Not Applicable Not Applicable Not Applicable Not Applicable Not Applicable Not Applicable
AppNexus measures inventory that is traded on its platform
only. This includes inventory served from other platforms but
purchased on AppNexus, and inventory purchased on other
platforms but served on AppNexus
Not applicable. Active View is integrated into Google
solutions, you need to use at least one of its technologies to
be able to measure vieability (DBM, DCM, DFP, GDN, Adx
or YouTube reservation)
If your solution relies on a tag, do you provide your clients with detailed documentations to help them in the tag
implementation?
Yes Yes Yes Yes Yes Yes Not applicable Not applicable
Is it possible to automate the tag insertion? Yes Yes Yes Yes Yes Yes Yes No. There is no tag insertion
If yes, please specify when it is the case
If the partner can integrate our tag to its system (DSP for
instance)
when the adserver or dsp is willing to open the door to such
a dev…
macros have been developed with all major adservers
Macros-enabled tags are available for all the major
adservers/DSP/SSP and can be specifically built for
additional / proprietary platforms
Many adserving systems offer ways to permanently insert a
generic tracking code (e.g. DFP creative wrapper option in
network settings or DCM Event Tags).
See Appendix 1
Question "If there are manual steps, please describe them"
Always enabled by default automatically Not applicable
TESTING PROCEDURE /
Quality Assurance
Do you have a specific QA (Quality Assurance) procedure helping clients to ensure that the tag is correctly
implemented for a specific campaign?
Yes Yes Yes Yes
For first time implementations we are asking for a testpage
from our customers. For regular campaigns our campaign
management tests is using an internal alerting system.
Yes Not applicable (automatic tagging) Not applicable. There is no tag insertion
How do you define invalid traffic?
Currently :
* obsolete data version,
* badly formatted data,
* incoherent data
* black listed ips
* black listed user agent
We rank each impression>campaign>provider>exchange
Traffic to a website or application that is generated, either
intentionally or unintentionally, by invalid sources. This
includes non-human and fraudulent traffic, as well as other
sources of online traffic that is not generated by genuine
human interest. IVT is also referred to as non-human traffic
[NHT].
The Media Rating Council has established two categories of
IVT – General IVT and Sophisticated IVT.
• General IVT: consists of traffic identified through routine
means of filtration and includes but is not limited to known
data-center traffic, bots, spiders and crawlers.
• Sophisticated IVT: consists of more difficult-to-detect
activity that requires significant human intervention,
advanced analytics and multipoint corroboration that includes
data assets well beyond simple campaign data. Examples of
Sophisticated IVT include but are not limited to hijacked
devices, adware, malware and incentivized traffic.
*Importantly, comScore detects and reports both General
and Sophisticated IVT.
Deliberate practice of attempting to serve ads that have no
potential to be viewed by a human user
Meetrics consider non-human traffic (NHT) or other forms of
fraudulent traffic as invalid. We follow General as well as
Sophisticated Invalid Traffic Detection practices as defined
by the MRC.
Moat follows the MRC guidelines on classifying and reporting
Invalid or Non-Human Traffic. These include two broad
categories, General and Sophisticated.
Examples of General are spiders and bots, traffic coming
from known data centers, etc.
Examples of Sophisticated include browser spoofing,
hijacked devices, and other forms of invalid traffic that aims
to present itself as valid
See below
Google create a specific website:
https://www.google.com/ads/adtrafficquality/
Which different categories of invalid traffic do you identify?
* Robots,
* blacklisted ips,
* Invalid browsers,
* Invalid data
We cover everything known in this doc
http://jicwebs.org/images/JICWEBS_Traffic_Taxonomy_Octo
ber_2015.pdf
vCE detects and filters both General and Sophisticated IVT
as defined in the MRC Invalid Traffic Guidelines Addendum.
We do not disclose the details of our detection methods in
order to protect the security/integrity of the process. A very
basic description would include (General) 2-pass filtration
based on the IAB Robots & Spiders and Valid Browser lists,
comScore and Publisher Internal Traffic, Outliers and
specific indenfication of (Sophisticated) IVT. While we do not
report detection/filtration on an individual filter level, we do
report Spider & Bot Impressions, Invalid Browser
Impressions, IVT/Non-Human Traffic Impressions and high
level categories of invalid traffic as follows: Invalid User
Characteristics, Non-human behavior and Anomalous Traffic
Trends. Within these, we are capturing invalid activity from
Bot nets, hijacked devices, click farms, data center traffic,
adware traffic, spiders, content scrapers, pay per view
networks, hidden ads, ad stacking, domain launder and
outlier activity.
General and Sophisticated Invalid Traffic based on MRC
guidelines
General Invalid traffic (i.e. declared crawler or spider traffic)
as well as Sophisticated Invalid traffic resulting from
fraudulent activities.
We identify both general and sophiscitcade invalid traffic
based on MRC guidelines
AppNexus defines 7 types of invalid traffic:
Non-human generated impressions
Non-human generated clicks
Hidden ads
Misrepresented source
“No quality” site - sole purpose is to serve ads
Malicious ad injection
Policy-violating content – e.g. porn, piracy
https://www.google.com/ads/adtrafficquality/
Do you take into account the IAB’s Robots & Spiders lists in your filtering process? Yes Yes
Yes
We also use IAB's Valid Browser list as required by IAB and
JICWEBS Standards (together these comprise "2-pass"
filtration to eliminate known bots and unknown user agents
Yes Yes Yes Yes https://www.google.com/ads/adtrafficquality/
Do you exclude invalid traffic when you measure viewability? Yes Yes Yes Yes
General invalid traffic is removed from total gross impression
numbers in order to get rendered served (valid) impressions.
Viewable impressions are shown initially including
impressions that were deemed fraudulent based on Meetrics'
sophisticated fraud detection mechamisms to ensure
comparability to other vendors. In a "Meetrics Fraud Filtered
Viewable Impressions" column the number of viewable and
non-fraudulent impressions is shown.
We provide filtered and unfiltered counts
Note that invalid traffic is filtered out of the platform before
the auction. No impression is generated, so no post-bid
filtering is necessary on AppNexus
Yes
Do you apply a second step of processing on historical data (logs,...) to detect a posteriori invalid traffic to
deliver viewability results?
No Yes Yes Yes Yes No Historical analysis is performed to improve the prebid filtering Yes
Can you please provide CESP with the volumes of invalid traffic split into the different categories of invalid traffic
in France (average, minimum and maximum)?
Average of invalid traffic: 5% (min: 3% - max: 6%)
Split per display / video not available
Undisclosed
Display: 1,9% (min: 0,3% - max: 13,8%)
Video: 0,6% (min: 0,1% - max: 0,5%)
Figures include both general and sophisticated invalid traffic
Average Q3 2015 France = 7,1% of impressions
Split per display / video not available in the benchmark
Declared crawlers: in average 0,5%, individual domains
between 0 - 3%.
Sophisticated fraud patterns: in average 3%, individual
domains between 0 - 100%
No Not available, as invalid traffic is not transacted Undisclosed
INVALID TRAFFIC
TAGGING PROCESS
CESP - 20 January 2016 CESP Mission on viewability measurement 3 / 18
37. Analysis Grid of 8 solutions
Do you deliver the MRC standard metrics for viewability? Yes Yes Yes Yes Yes Yes Yes Yes
Do you provide your clients with methodological documentations?
Yes in UI, yes on request, no
Yes on request Yes on request Yes, in the UI Yes in UI, Yes on request Yes Yes in UI, yes on request Yes in UI Yes, on request
Do you provide publishers with a DOM of your solution? Yes Yes Yes. The DOM is available to all publisher clients. Yes
Yes, if they are clients
Clients are informed of all important changes in the
methodology (communication of a DOM update and
information displayed in a message window on the login
page)
Yes
A DOM, description of AppNexus ad-viewability
measurement process and methodology is provided to
AppNexus’ clients
prospects and partners only
- AppNexus provides full documentation on its measurement
and reporting capabilities
- AppNexus has created a 3-level support for ad-viewability:
---> TAMs (Technical Account Managers) are trained to
answer most clients' questions
---> Ad-viewability experts, or SMEs (Subject Matter
Experts) can investigate more complex questions that TAMs
cannot solve
---> If necessary, SMEs can contact the ad-viewability
engineering team
Yes on request
Do you provide agencies with a DOM of your solution? Yes Yes Yes. The DOM is available to all agency clients. Yes
Yes, if they are clients
Clients are informed of all important changes in the
methodology (communication of a DOM update and
information displayed in a message window on the login
page)
Yes
A DOM, description of AppNexus ad-viewability
measurement process and methodology is provided to
AppNexus’ clients
prospects and partners only
- AppNexus provides full documentation on its measurement
and reporting capabilities
- AppNexus has created a 3-level support for ad-viewability:
---> TAMs (Technical Account Managers) are trained to
answer most clients' questions
---> Ad-viewability experts, or SMEs (Subject Matter
Experts) can investigate more complex questions that TAMs
cannot solve
---> If necessary, SMEs can contact the ad-viewability
engineering team
Yes on request
What standard metrics do you provide to all your clients? See sheet "Metrics" Undisclosed See sheet "Metrics" See sheet "Metrics" See sheet "Metrics" See sheet "Metrics" See sheet "Metrics" seet sheet "Metrics"
Regarding the list of metrics, please provide CESP with the method of calculation of the different indicators? See sheet "Metrics" Undisclosed See sheet "Metrics" See sheet "Metrics" See sheet "Metrics" See sheet "Metrics" See sheet "Metrics"
https://support.google.com/dcm/partner/faq/6188567?hl
=en
What is the frequency of metric's publication on your platform ? (D, D+1, D+2, D+n…)? One hour
Different options, live or day +1 depending on capabilities of
client.
Daily, reported overnight for the prior day Results are published daily The reporting is offered on a daily basis (D), based on CET All metrics are provided in real-time AppNexus processes data every hour
Data's refreshness:
https://support.google.com/adwords/answer/2544985?hl=en
Please, specify the location of the headquarters? Paris Paris Reston, Virginia (USA) New York Berlin New York New York Dublin
Do you have a local office? Yes Yes Yes Yes Yes
No,
Moat currently has an office in Germany and plans on
opening an office in London and add local Paris support early
2016
Yes Yes
Do you have a local team support base in France to specific topics / issues about viewability measurement? Yes Yes Yes Yes Yes
No. Moat plans on opening an office in London and add local
Paris support early 2016
Yes Yes
RESULTS & REPORTING
COMPANY PROFILE
CESP - 20 January 2016 CESP Mission on viewability measurement 4 / 18
38. Metrics Adledge
Update: 19/01/16
Update: 19/01/16
5) What standard metrics do you provide to all your clients?
number of served impressions
percentage of served impressions
number of valid impressions
percentage of valid impressions
number of measured impressions
percentage of measured impressions
measure rate
number of exposures that are considered as not visible enough (less than x% of surface
seen, less than y seconds of visibility)
percentage of exposures that are considered as not visible enough (less than x% of surface
seen, less than y seconds of visibility)
number of videos
percentage of videos
number of click-to-play
percentage of click-to-play
number of auto-play
percentage of auto-play
number of impressions considered as safe
percentage of impressions considered as safe
number of detected robots
percentage of detected robots
number of disabled browsers
percentage of disabled browsers
number of invalid IP addresses
percentage of invalid IP addresses
number of impressions owed to invalid traffic
percentage of impressions owed to invalid traffic
the URL'S
percentage of exposures that are considered as visible (visible enough)
percentage of exposures that are never seen
number of viewable impressions
RESULTS & REPORTING
5 / 18
39. Metrics Adledge
Update: 19/01/16
6) Regarding the list of metrics, please provide CESP with the method of calculation of the different
indicators?
number of served impressions impressions on which our tag is executed and can communicate with our servers
number of valid impressions impressions that are considered valid after fraud filtering
number of measured impressions valid and safe impressions that could be measured
percentage of served impressions
impressions on which Adledge tag is executed and can communicate with our servers for
the considered item of the considered perimeter / impressions on which Adledge tag is
executed and can communicate with our servers for the considered perimeter
percentage of valid impressions number of valid impressions / number of served impressions
measure rate impressions that were measurable over the number of served impressions
number of viewable impressions number of impressions that were viewable according to the MRC definition
percentage of viewable impressions number of viewable impressions / number of measured impressions
RESULTS & REPORTING
6 / 18
40. Metrics comScore
Update: 19/01/16
5) What standard metrics do you provide to all your clients?
% Viewed
Alert Type
Alerted Impressions
Alerted Keyword
Blocks
Campaign
Category Grouping
CDIW Impressions
Country
Creative
Daily Unique Cookies
Delivery Partner
Direct View Time >= 60s
Direct View Time 1<5s
Direct View Time 5<60s
Domain
Domain Blocks
Domain Impressions
Engaged Impressions
Engaged Rate
Enters
Exceptions
External Campaign ID
External Creative ID
External Placement ID
Filtered Impressions
Gross Impressions
Gross US GRP
Human Impressions
Human US GRP
IFramed Impressions
Internal Traffic
Invalid Browser Impressions
Measured Impressions
Measured Views
Network/Server Domain Impressions
Non-Human Traffic Impressions
Non-PC Impressions
RESULTS & REPORTING
7 / 18
41. Metrics comScore
Update: 19/01/16
PC Impression Distribution – Non-Rendered
PC Impression Distribution - Not Viewable
PC Impression Distribution – Undetermined
PC Impression Distribution - Unintended
PC Impression Distribution - Viewable
PC Impressions
PC Measured Impressions
PC Measured Rate
PC Measured Views
PC Non-Rendered Impressions
PC Not Viewable - Invalid
PC Not Viewable - Measured
PC Not Viewable – Total
PC Undetermined
PC View Rate
PC Viewability Intended Impressions
PC Viewability Unintended Impressions
Pixel Impressions
RESULTS & REPORTING
8 / 18
42. Metrics comScore
Update: 19/01/16
6) Regarding the list of metrics, please provide CESP with the method of calculation of the different
indicators?
PC Impressions
Worldwide Desktop Impressions, across tag types, with MRC recommended filtration (MRC
Bots and Spiders, Invalid Browsers, and Internal Traffic).
These are served Impressions delivered to a desktop computer (based on user agent), then
filtered for Robots and Spiders, (In)Valid Browsers, Internal Traffic and Specific identification
of (General and Sophisticated) IVT.
PC Viewability Intended Impressions
Worldwide JavaScript tagged impressions that have been set up for Viewability
measurement by comScore at the Desktop level
PC Measured Impressions
The amount of Worldwide JavaScript tagged impressions comScore can measure for
viewability on Desktops, including Display and Video
PC Measured Rate
The rate at which comScore can measure viewability at the Desktop level.
Calculated as PC Measured Impressions / PC Viewability Intended
PC Measured Views
The amount of Worldwide JavaScript tagged impressions comScore determined were
Viewable on Desktops, including Display and Video
PC Non-Rendered Impressions
Worldwide JavaScript impressions that were not found by the comScore tag due to reasons
such as Pre-fetching on google or, in a few cases tagging implementation
PC Not Viewable - Invalid
The amount of Worldwide Viewability Intended Impressions comScore determined were Not
Viewable at the Desktop level because it was flagged as NHT.
Note: Only impressions set up for viewability measurement and flagged as NHT are included
in this metric. The “NHT” column in the Summary Export reflects all NHT, regardless of
whether Viewability was enabled
PC Not Viewable - Measured
The amount of Worldwide Viewability Intended Impressions comScore determined were Not
Viewable at the Desktop level because it did not meet the MRC requirements for viewability
(50% pixels in-view for 1+ second
RESULTS & REPORTING
9 / 18
43. Metrics comScore
Update: 19/01/16
PC Not Viewable – Total
The amount of Worldwide Viewability Intended impressions comScore determined were Not
Viewable at the Desktop level, including Display and Video
Notes: Non-Human Traffic by default is set as Not Viewable.
PC Undetermined
The amount of Worldwide Viewability Intended Impressions at the Desktop level that
comScore could not measure for viewability.
This includes – PC: CDIW in Safari (5% of the PC traffic) and CDIW in Webkit browsers
where flash is disabled (less than 1% of the PC Traffic) and Mobile cross-domain
impressions, All impressions from ads that could not be found by the comScore ad tag.
These can be generated by a variety of reasons, including incorrectly implemented tags.
PC View Rate
The Desktop View Rate currently including Worldwide Display and Video.
This metric is calculated as PC Measured Views / PC Measured Impressions
RESULTS & REPORTING
10 / 18
44. Metrics IAS
Update: 19/01/16
RESULTS & REPORTING 5) What standard metrics do you provide to all your clients?
3MS report:
- Total Unblocked Impressions
- In-View Impressions
- Out-of-View Impressions
- Suspicious Unblocked Impressions
- Total Out of View Impressions
- Measured Impressions
- Unmeasured Impressions
- Viewable Rate (%)
- Measured Rate (%)
- Impressions Distribution - % In View
- Impressions Distribution - % Out of View
- Impressions Distribution - % Unmeasured
Integral provides many more metrics that are undisclosed in this grid
11 / 18
45. Metrics IAS
Update: 19/01/16
6) Regarding the list of metrics, please provide CESP with the method of calculation of the different
indicators?
Total Unblocked Impressions The number of impressions in the campaign that were not blocked
In-View Impressions
The number of viewable impressions in the campaign where at least 50% of the ad was in
view for a cumulative time of at least 1 second (2 seconds for video) as per IAB Standards
Out-of-View Impressions The number of impressions in the campaign that were unviewable
Suspicious Unblocked Impressions
The number of impressions in the campaign that were identified as potentially originating
from non-human traffic and likely to be fraudulent.
Total Out of View Impressions
The number of impressions in the campaign that were unviewable or likely to be fraudulent.
[Out-of-View Impressions + Suspicious Impressions]
Measured Impressions
The number of impressions for which we were able to collect viewability data.
[In-View Impressions + Out-of-View Impressions + Suspicious Impressions]
Unmeasured Impressions
The number of impressions in the campaign that were not blocked but for which we were
unable to make a viewability or fraud measurement.
[Total Unblocked Impressions - Measured Impressions]
Measured Rate (%)
Measured Impressions as a percentage of Total Unblocked Impressions.
[Measured Impressions / Total Unblocked Impressions]
Viewable Rate (%)
In-View Impressions as a percentage of Measured Impressions.
[In View Impressions / Measured Impressions]
Impressions Distribution - % In View
In-View Impressions as a percentage of Total Unblocked Impressions.
Impressions Distribution - % Out of View Out-of-View Impressions as a percentage of Total Unblocked Impressions.
Impressions Distribution - % Unmeasured Unmeasured Impressions as a percentage of Total Unblocked Impressions.
RESULTS & REPORTING
12 / 18
46. Metrics Meetrics
Update: 19/01/16
5) What standard metrics do you provide to all your clients?
Viewable Impressions
Non-Viewable Served
Impressions with Viewable Status Undetermined
Rendered, Served Impression
Measured Rate
Viewable Rate
Impression Distribution
(a) Viewable (%)
(b) Non-Viewable (%)
(c) Undetermined (%)
+ Possibilty to define personalised metrics (eg: 70% & 2 seconds)
6) Regarding the list of metrics, please provide CESP with the method of calculation of the different
indicators?
Rendered, Served Impression
All non-crawler (GIVT) impressions where the Measurement script has been added,
irrespective of whether their viewability status was determined or not.
Viewable Impressions All impressions that became viewable based on the MRC definition.
Non-Viewable Served All impressions that were measured but not viewable are non-viewable served impressions.
Impressions with Viewable Status Undetermined
Is obtained by subtracting the sum of viewable and non-viewable impressions from the total
served impression count.
Measured Rate Measured impressions divided by Total rendered, served impressions
Viewable Rate Viewable impressions divided by Number of Measured impressions
RESULTS & REPORTING
13 / 18
47. Metrics MOAT
Update: 19/01/16
5) What standard metrics do you provide to all your clients?
Display:
Impressions Analyzed (MRC accredited metric)
Percentage of Total Impressions
In-View Measurable Impressions (MRC accredited metric)
In-View Impressions (MRC accredited metric)
InView Rate (MRC accredited metric)
Fully on-screen Measurable Impressions (MRC accredited metric)
Fully on-screen Measurable Impressions no Time minimum) (MRC accredited metric)
1 Sec Fully on-screen Impressions (MRC accredited metric)
1 Sec Fully on-screen Rate (MRC accredited metric)
In view time (MRC accredited metric)
Total Exposure Time
Average Minute Audience
Universal Interaction Rate
Universal Interaction Time
Total Ad Dwell Time
Hover Rate
Time Until Hover
Attention Quality
Scroll Rate (MRC accredited metric)
Time Until Scroll
Universal Touch Rate
Time Until Touch
Active Page Dwell Time
Click Rate
Moat Index
Moat Score
Moat In-View Time Buckets
Video:
Impressions Analyzed (MRC accredited metric)
Percentage of Total Impressions
In-View Measurable Impressions and Rate (MRC accredited metric)
1 Sec In-View Impressions and Rate
2 Sec In-View Impressions and Rate (MRC accredited metric)
5 Sec In-View Impressions and Rate
Fully On-Screen Measurable Impressions (MRC accredited metric)
Fully On-Screen Impressions and Rate (No Time Minimum) (MRC accredited metric)
1 Sec Fully On-Screen Impressions and Rate
Averaged Ad Duration
In-View Time
% of Video Played In-View (MRC accredited metric)
RESULTS & REPORTING
14 / 18
48. Metrics MOAT
Update: 19/01/16
Exposure Time
Average Minute Audience
Reached 1st Quartile Rate
Reached 2nd Quartile Rate
Reached 3rd Quartile Rate
Reached Complete Rate (MRC accredited metric)
Audible On 1st Quartile Rate (MRC accredited metric)
Audible On 2nd Quartile Rate (MRC accredited metric)
Audible On 3rd Quartile Rate (MRC accredited metric)
Audible On Complete Rate (MRC accredited metric)
Visible On 1st Quartile Rate (MRC accredited metric)
Visible On 2nd Quartile Rate (MRC accredited metric)
Visible On 3rd Quartile Rate (MRC accredited metric)
Visible On Completion Rate (MRC accredited metric)
Audible and Visible at 1st Quartile Rate
Audible and Visible at 2nd Quartile Rate
Audible and Visible at 3rd Quartile Rate
Audible and Visible on Complete Rate (MRC accredited metric)
Audible and Fully On-Screen for Half of Duration Impressions and Rate (MRC accredited metric)
Completion Quality
Hover Rate
Time Until Hover
Small Player Rate
Below the Fold Rate
Out of Focus Rate
6) Regarding the list of metrics, please provide CESP with the method of calculation of the different
indicators?
Impressions Analyzed The number of impressions tracked by Moat
In-View Measurable Impressions
The number of impressions where viewability was
measurable
In-View Impressions
Number of impressions where at least 50% of an ad was
In-View for at least one continuous second
In-View Rate
Percentage of impressions where at least 50% of an ad
was In-View for at least one continuous second.
If the ad is larger in area than 970x250 (eg. 300x1050 or 970x418), then it only needs to
have 30% of its area In-View
RESULTS & REPORTING
15 / 18
49. Metrics AppNExus
Update: 19/01/16
5) What standard metrics do you provide to all your clients?
AppNexus report on all the metrics required by the MRC:
Downloaded impressions
View-Measured Impressions
Viewability Measurement Rate
Viewable Impressions
Viewability Rate
Non viewable impressions
Undetermined impressions
Distributions: undetermined, viewable, non viewable
However, it is possible to add some viewable metrics, defined custom viewability definitions
on top of the standard IAB ones
6) Regarding the list of metrics, please provide CESP with the method of calculation of the different
indicators?
View-Measured Imps The total number of impressions that were measured for viewability
Viewability Measurement Rate
The percentage of impressions measured for viewability out of the total number of
impressions. (View Measured Imps / Imps)
Viewable Imps
The number of measured impressions that were viewable, per the IAB Viewability definition,
which states that 50% of the pixels of a creative are in-view during 1 consecutive second
Viewability Rate
The percentage of impressions that were viewable out of the total number of impressions
measured for viewability. (Viewed Imps / View Measured Imps)
RESULTS & REPORTING
16 / 18
50. Metrics Google
Update: 19/01/16
5) What standard metrics do you provide to all your clients?
Viewable Count
Non-Viewable Count
Measurable Count
Unmeasurable Count
Eligible Count
Total Count
Measurable Rate
Viewable Rate
Viewable / Eligible
Non-Viewable / Eligible
Unmeasurable / Eligible
Average Viewable Time
6) Regarding the list of metrics, please provide CESP with the method of calculation of the different
indicators?
https://support.google.com/dcm/partner/faq/6188567?hl=en
Active View - % measurable impressions
The percentage of impressions that were measurable with Active View, out of the total
number of eligible impressions
Active View - % viewable impressions
The percentage of viewable impressions out of all measurable impressions
For example, say the ads on a given site had 100 measurable impressions. That means
there were 100 impressions where Active View tags were able to measure viewability. If only
10 of those 100 impressions were measured as viewable, then the site would have 10%
viewable impressions
Active View - eligible impressions
The total number of impressions that were eligible to measure viewability. An impression is
eligible if the ad unit has a supported creative format and tag type
Active View - impression distribution (not measurable)
Percentage of measurable impressions where measurement was attempted, but failed.
Impression Distribution (not measurable) is calculated using the following formula:
Not measurable impressions / Active View eligible impressions
Active View - impression distribution (not viewable)
Percentage of measurable impressions where measurement was attempted, succeeded and
the ad was deemed non-viewable.
Impression distribution (not viewable) is calculated using the following formula:
Not viewable impressions / Active View eligible impressions
RESULTS & REPORTING
17 / 18
51. Metrics Google
Update: 19/01/16
Active View - impression distribution (viewable)
Percentage of measurable impressions where measurement was attempted, succeeded and
the ad was deemed viewable.
This metric differs from % Viewable Impressions, as it is the number of viewable impressions
of ads where measurement is eligible, but not necessarily successful. This metric will be less
than or equal to % Viewable Impressions, because the number of measurable impressions
is always less than or equal to the total number of impressions.
Impression distribution (viewable) is calculated using the following formula:
Viewable impressions / Active View eligible impressions
Active View - measurable impressions
The total number of impressions that were measurable with Active View. An ad is
measurable when the Active View tag successfully captured viewability information about
the impression.
Active View - not measurable impressions
The total number of impressions that were not measurable with Active View. An ad is not
measurable when the Active View tag fails to capture viewability information about the
impression.
Active View - not viewable impressions
Total number of impressions that were measured, but deemed not viewable. An ad is
counted as viewable if at least 50% of its pixels appeared on screen for at least one second
for display ads or two seconds for video ads, regardless of screen resolution.
Active View - viewable impressions
The number of impressions on the site that were viewable out of all measurable
impressions. An ad is counted as viewable if at least 50% of its pixels appeared on screen
for at least one second for display ads or two seconds for video ads, regardless of screen
resolution. All viewable ads are measurable, because you can't confirm that an ad has met
the criteria for viewability unless it can be measured.
RESULTS & REPORTING
18 / 18
52. Additional technical explanations - Appendix 1
Are you a platform? No No No No No No Yes Yes, an AdNetwork, a publisher and a DSP
Are you a third-party vendor? Yes Yes Yes Yes Yes Yes No No
In which contexts or circumstances is a geometric method used?
Used for non-IFrame or friendly-Iframe (the ad position and
size are compared to the viewport)
Undisclosed
Used for non-IFrame and friendly-IFrame (the ad position
and size are compared to the viewport) and for cross-domain
in non-webkit browsers including IE9, IE8, Firefox (all
versions). For iE10 and above, we also use specific browser
API functions.
Direct placements / Friendly iFrames / Cross-domain
iFrames (Firefox)
Used for non-IFrame or friendly-IFrame (the ad position and
size are compared to the viewport)
+ the detailed vertical and horizontal scrolling history of the
user in milliseconds
Used for non-IFrame or friendly-IFrame (the ad position and
size are compared to the viewport)
Used for non-IFrame or friendly-Iframe (the ad position and
size are compared to the viewport)
Moreover there is a combination with browser API for
Internet Explorer (versions 7 to 10) and Firefox (all versions)
Used for non-IFrame or friendly-IFrame (the ad position and
size are compared to the viewport)
In which contexts or circumstances is browser optimization used?
Used for non-friendly-IFrame for IE11, Edge, Chrome and
Safari
Exploit Flash plugin specific properties
Undisclosed
Used for cross-domain-IFrame for webkit browsers (Chrome,
Safari) (specific browser API ; analyses indirect properties of
the ad)
Implementation of multiple patent-pending techniques to find
out if the user has the opportunity to see the ad and if more
than 50% of the ad surface is visible:
--> evaluating the relative positions of the mouse cursor
within the screen area and the ad container (IFramed)
object’s X,Y coordinates relative to the screen to be able to
derive the location of the tagged ad container for comparison
to the browsers viewport area
--> use “browser state” properties
--> use of the Page Visibility API
Cross-domain iFrames (Chrome, IE, and Safari)
Used for non-friendly-IFrame in webkit browsers (specific
browser API ; analyses indirect properties of the ad)
Used for non-friendly-IFrame (specific browser API ;
analyzes indirect properties of the ad to determine
viewability)
MOAT Proprietary technology available for both display and
video ad impressions
Used for non-friendly-Iframe on all webkit browsers (Safari,
Chrome and Internet Explorer 11+)
Used for non-friendly-IFrames where browser-specific
capabilities do not exist that allow measurement using the
geometric method
TAGGING PROCESS
How do you ensure that the data collected by your measurement servers really come from the relevant tags
and can't be tampered by malicious attackers?
* We discard obsolete versions and soon obsolete code
revisions,
* We check the format validity of the data
* We check the coherence of the whole data as numerous
fields’ presence and value are correlated with others.
* We are developing the encryption of the data, made on the
server side and using a secret phrase (not present on the
client code obviously). The encrypted data will contain a
server stamp, so it will always differ from one call to another.
Therefore we will filter all data with an abnormally old (or
futuristic) timestamp.
- use of heavy obfuscation on the client js code
- only allow js action from our domain name if the use of https
- use of an unique id for each of the impression
- daily check of the data by our fraud application (looking for
repetitive patterns in the campaign)
We only allow the code to be loaded from our domain (no
self hosted JS).
The measurements get transmitted straight from our code at
the end-user to our domain.
HTTPs transfers are used where needed.
The code does not allow for external manipulation.
Bad client and campaign IDs are rejected as are malformed
URLs (these records would be rejected) Additionally, if we
see a client generate more than 10k unique campaign IDs in
a day we consider it a tagging error and alert our ad
operations team to investigate.
IAS leverages a series of detection methods which includes
but not limited to: analyzing browser signals in comparison to
user agent, period manual checks for expected values and
sophisticated invalid traffic detection.
We are using encrypted feedback that use a meetrics
specific structure including validation tokens to transmit the
data back to our server.
We have various proprietry checks which we are happy to
share with you but do not want published in the appendix
Each impression is uniquely identified and matched to a
unique traded impression.
There is no tag insertion
METHOD OF
MEASUREMENT OF
VIEWABILITY
CESP - 19 January 2016 CESP Mission on viewability measurement 1 / 1
53. APPENDIX 2 -
Latest update on MRC accredited vendors
based on MRC publication - 6 January 2016
Viewability
Capabilities
Technology approach Ad Placement Site Context Geotargeting
Competitive
Separation
Fraud Detection
100 milliseconds
min snapshots
No "Count on
Decision" Served
Ads
Processing Order,
Processes Applied
Disclosure of Ad vs.
Ad Container
Account for Out of
Focus Tabs
Large Size Display
Ad Pixel Threshold
Proper Multi-Ad Unit
Treatment
Proper Use of Page
Visibility API
Proper Use of
Throttle Indicator
Enhanced Invalid
Traffic Filtered
Rendered
Performance Rates
Proper Mobile
Viewability
Segregation
Disclosure of Non-
Measurement of
Ads Served By
Others
Proper Segmenting
of Verification
Accredited
(November 2014)
Page Geometry / Browser
Optimization
N/A N/A N/A N/A N/A Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited)
Yes, Except for Safari
(Audited)
Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited)
Covered under IVT
Addendum
Yes (Audited) Yes (Audited) Yes (Audited) N/A
AppNexus not yet accredited. Pending.
Page Geometry / Browser
Optimization
N/A N/A N/A N/A N/A Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited)
Covered under IVT
Addendum
Yes (Audited) Yes (Audited) N/A N/A
Accredited
(July 2012)
Page Geometry / Browser
Optimization
Accredited Accredited
Accredited
(U.S./non‐U.S. level
only)
Not Offered Accredited Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited)
Covered under IVT
Addendum
Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited)
Accredited
(April 2013)
Page Geometry N/A N/A N/A N/A N/A Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited)
Covered under IVT
Addendum
Yes (Audited) Yes (Audited) Yes (Audited) N/A
Accredited
(for Display Viewability: November 2013; for
Additional Verification Functions: December
2013)
Page Geometry / Browser
Optimization
Accredited Accredited
Accredited (U.S./non-
U.S. level only)
N/A Accredited Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited)
Covered under IVT
Addendum
Yes (Audited) Yes (Audited) N/A Yes (Audited)
Accredited
(December 2014)
Page Geometry / Browser
Optimization
N/A N/A N/A N/A N/A Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) N/A
Covered under IVT
Addendum
Yes (Audited) Yes (Audited) N/A N/A
Accredited
(December 2013)
Page Geometry / Browser
Optimization
N/A N/A N/A N/A N/A Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) N/A
Covered under IVT
Addendum
Yes (Audited) Yes (Audited) Yes (Audited) N/A
adledge not already accredited. Pending adledge not already accredited. Pending adledge not already accredited. Pending
MRC Accreditation - Display
Adoption of Third Reconciliation Guidance
Accreditation Status
(Date Accredited by MRC)
Accreditation Status by Verification Service Line Adoption of Reconciliation Guidance Adoption of Updated Reconciliation Guidance
CESP - 19 January 2016 CESP Mission on viewability measurement
54. APPENDIX 2 -
Latest update on MRC accredited vendors
based on MRC publication - 6 January 2016
Ad Placement Site Context Geotargeting
Competitive
Separation
Fraud Detection
200 milliseconds
min snapshots
No "Count on
Decision" Served
Ads
Processing Order,
Processes Applied
Disclosure of Ad vs.
Ad Container
Account for Out of
Focus Tabs
Large Size Display
Ad Pixel Threshold
Proper Multi-Ad Unit
Treatment
Proper Use of Page
Visibility API
Proper Use of
Throttle Indicator
Enhanced Invalid
Traffic Filtered
Rendered
Performance Rates
Proper Mobile
Viewability
Segregation
Disclosure of Non-
Measurement of
Ads Served By
Others
Proper Segmenting
of Verification
Accredited (August 2015)
Page Geometry / Browser
Optimization
Accredited Accredited
Accredited (U.S./non-
U.S. level only)
Not Offered Accredited Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) N/A Yes (Audited) Yes (Audited) Yes (Audited)
Covered Under IVT
Addendum
Yes (Audited) Yes (Audited) N/A Yes (Audited)
Accredited (February 2015)
Page Geometry / Browser
Optimization
Accredited Accredited
Accredited
(U.S./non‐U.S. level
only)
N/A Accredited Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) N/A Yes (Audited) Yes (Audited) Yes (Audited)
Covered Under IVT
Addendum
Yes (Audited) Yes (Audited) N/A Yes (Audited)
Accredited (December 2014)
Page Geometry / Browser
Optimization
N/A N/A N/A N/A N/A Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) N/A Yes (Audited) Yes (Audited) N/A
Covered Under IVT
Addendum
Yes (Audited) Yes (Audited) N/A N/A
Accredited (April 2014)
Page Geometry / Browser
Optimization
N/A N/A N/A N/A N/A Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) Yes (Audited) N/A Yes (Audited) Yes (Audited) N/A
Covered Under IVT
Addendum
Yes (Audited) Yes (Audited) Yes (Audited) N/A
adledge not already accredited. Pending adledge not already accredited. Pending adledge not already accredited. Pending
adloox not already accredited. Pending adloox not already accredited. Pendingadloox not already accredited. Pending
adledge not already accredited. Pending
adloox not already accredited. Pending
AppNexus not already accredited. Pending AppNexus not already accredited. Pending
Google Active View (DFP) not already accredited. PendingGoogle Active View (DFP) not already accredited. Pending
AppNexus not already accredited. Pending AppNexus not already accredited. Pending
Google Active View (DFP) not already accredited. Pending Google Active View (DFP) not already accredited. Pending
MRC Accreditation - Video
Desktop Video Viewability
Accreditation Status
(Date Accredited by MRC)
Accreditation Status by Verification Service Line Adoption of Reconciliation Guidance Adoption of Updated Reconciliation Guidance Adoption of Third Reconciliation Guidance
Technology Approach
CESP - 19 January 2016 CESP Mission on viewability measurement