Mobile advertising in India has significant potential given there are over 750 million mobile subscribers and 9 billion calls made daily. Ringa Communications leverages this opportunity by delivering mobile advertisements via ring-back tones (RBTs), called AdRBT, which can reach over 900 million users across India. Advertisers pay only for valid ad impressions with Ringa's mobile advertising solution. It guarantees reach across networks and allows capturing user feedback. Ringa provides detailed reporting and targeting capabilities to help advertisers launch new products and increase sales via mobile RBT advertising in India.

1. www.ringa.inwww.ringa.in
Strategic Partners
Media Houses
Satish Krishnan +91 950 331 4030

2. Mobile Advertising in India
With over 750 million mobile subscribers in India, the mobile phone is now more prolific than television,
radio and computer put together. With an average of 12 calls a day, there are over 9 billion calls made each
day ! Ringa Communications taps this opportunity potential to the maximum and delivers a powerful
marketing medium for organizations to harness it for their brand image building & growth.
Advertisements via RBT, termed as AdRBT is the new wave in mobile advertisement. Ringa communication
has a potential to currently deliver over 900 million ad-rings (ringas) across the country has wider reach
than any other competitor in the mobile advertising space.
Mobile ART® (Advertisement solution via Ring-back Technology)
Ringa Communications' AdRBT solution helps advertiser reach millions of prospects at a fraction of the cost,
compared to other mediums. Mobile ART also guarantees the reach and advertisers pay only for ads that
are valid and heard.
Mobile ART has the capability to capture listener's feedback via pre-set keys while listening to an ad, and
send additional information real time via Text message, WAP URL Push or Call Back feature.
With a guarantee to reach every corner of India and across networks, Mobile ART is the perfect solutions
for companies to launch their new products, increase sales or gather feedback from market.
About
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3. Benefits of Mobile ART
 Does not require special handsets or 3G data service: Any caller, landline/mobile, or from any network, will be
able to hear the ads.
 Reaches a highly attentive audience: Played when the called party is waiting to answer.
 Immediate Metrics:
Our platforms can provide real and accurate data on the level of exposure of a particular campaign or audio clip. For
example, Mobile ART® platform can provide the exact number of exposures on a daily basis including response rates
relating to different segments.
 Supports response mechanism:
Callers who are interested in learning more about an advertising message heard over Ad-RBT can use their phone to
request more information through a call-back, by an SMS message delivered after the call, and more.
 Measurement and Statistics:
Due to the very nature of the technical implementation of ring-back tones call set up, messages for each and every call
pass through the Mobile ART® platform. Detailed reports can be generated of which messages were played, when, and for
how long.
 Targeting:
Inherent in the fundamentals of telephony is that a determination can be made from the phone number of the geographic
region and other general information about the subscriber. This data may be utilized in a responsible manner to further
improve the relevance and effectiveness of the advertisement campaigns. Currently we capacity to deliver over 900 million
ads across India.
Why AdRBT
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4. How does it all work
How - Calling Party (A) dials Called Party (B) and hears an ad jingle instead of a regular ringer tone or caller tune. The ad is
typically for a period of 10 seconds and ends with a prompt for user feedback. Select keys are assigned for capturing
different feedback from listener. Interested callers can request for more information via text or call back later.
Frequency & Schedule - Frequency, Rotation and Capping is available for all campaigns. Advertisers can chose the max
number of times each ad can be played for each listener (per day or overall). You can also have multiple ads run in
sequence for each individual caller to build like a story. At an additional cost you can also block a specific time to run your
campaign exclusively. E.g. The launch date.
Ad Duration - A typical ad is for a period of 10 seconds and is usually split into ad message and prompts for user
feedback or punch line or brand jingle. The brand/product name is usually conveyed in the first 5 seconds and the ad
message is usually composed of 7 seconds. 3 seconds of feedback prompt or brand jingle is played to end the
advertisement. Please see the graph below for details.
Mobile ART®
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5. Purchase Models – With limited number of inventory (900 million impressions a month), bookings are made on
first come first serve basis. You can choose to book specific date up to 60 days in advance.
CPR – Cost Per Ringa:
You can buy ringas (ad-rings) in multiples of million. Price depends on number of multiples bought and
period selected.
CPP - Cost Per Population (Audience):
You can select the number of unique audience you wish to reach. Price depends on period selected.
CPL – Cost Per Launch:
If you wish to launch your product on a particular day and block the entire day exclusively for your
campaign, you could do that for a fixed price.
Available in multiples of million ringas.
Optional
CPA – Cost Per Action:
Depending on the selection made from the above two options, you can gather feedback from your
audience via our double verified system, that re-verifies customer intent. You can also send additional info,
for a nominal cost.
Metrics & Reporting
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6. Benefits – By partnering with us, Media buying and planning agencies get a number of benefits that are available for
the entire period of contractual agreement. Some of the perks which you will enjoy include.
Preferential Pricing:
You get preferential pricing for all bookings made for your clients, regardless of the number of impressions
that you buy. The rates are offered with discounts as high as over 45% of retail pricing and can add up to
even bigger numbers if booked in advance.
Priority in selection/blocking of dates:
You get preference over others in the selection of dates and is helpful in planning the launch of your client’s
product accurately. All your campaigns get preferential treatment over other existing campaigns. You can
book specific launch dates as early as 60 days in advance, with our preferred partner program.
Extended Credit days:
With this partnership program you can avail a credit for 75% of the campaign cost, for as long as 40 days
from campaign start date.
Optional
Non compete agreement:
All our partnering media houses get a non compete agreement from us. Your existing clients will always be
your clients and will be referred back to your sales team for the entire period of this agreement.
Partner Benefits
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7. Advertisers can reach millions of prospects in a few easy steps.
 Step 1 – Choose the audience size or number of impressions
Number of impressions is available in multiple of million ringas. Approximate audience size will be provided based on
impression selected and criteria chosen.
 Step 2 – Select area (Telecom circles) that you wish to target and chose schedule (Period & Timings)
Choose filters available like Telecom Circles, dates, hours and the period for which you wish to run the ad campaign.
 Step 3 – Create ad jingle that you wish to play on the chosen subscribers’ RBT
Create an ad jingle as per the telecom guidelines and other specification. We can also assist you in creation of this jingle on
actual rates.
 Step 4 – Go Live ! Get real time reports* for your campaign
Detailed, real-time reports will reflect the actual running stats, impressions served, response rates, time of response and
much more. This empowers the agency or brand to have control over their mobile advertising spend and ROI. (*Reports
will be posted with 2 hours delay)
Next Steps
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Metrics Reporting
All agencies/partners will have access to our servers that
processes and delivers real-time (2 hours delay) report on your
campaigns, that you can share with your clients. You can either
download it from our servers or get it directly in your inbox at
specified interval. Metrics will include the telecom circles the ad
was played, total number of times, total number of valid
impressions, total number of feedback collected, total number of
feedback double verified, average seconds the ad was played.

8. Ringa Communications Private Limited
Plot # G32, Sector 57, Sushant Lok 3 Gurgaon HR 122002
partners@ringa.in www.ringa.in +91 9811551727
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