This document summarizes the advantages of cinema advertising, including reaching a large captive audience with low ad avoidance. It notes that cinema audiences skew young and are open to new products. The document provides statistics on media habits over time and cinema penetration by age and gender. It details the audience demographics and traffic at several Vietnamese cinema locations. The document proposes various cinema advertising options and packages and provides examples for Heineken and Coca-Cola.

1. March 2013

2. With cinema advertising, you can reach a large number of
captive and quality audience.

3. Unique & Quality Audience
Big Screens with Crisp Sharp Picture, Dynamic and Clear Sound
Low ad avoidance and deep engagement

5. Media Habits (2008, 2010 versus 2012)
Media Reach
88%
86%
88% 2008 2010 2012
73%
67% 67%
63%
55%
51%
45%
40% 39%
34% 36%
21%
15% 14%
11% 12% 11% 11%
5% 7% 6%
TV Daily Cable TV Newspaper Magazine Radio Daily Cinema Outdoor Internet Daily
Daily Daily Daily Monthly Daily
Source: 3D 2012 (3,010), 2010 (2,924), 2008 (2,969) urban adults aged 15-45

6. Cinema penetration is strongly skewed towards the
young adults
28% of the urban adults has visited a cinema in the last 12 months. On average,
these adults go to the cinema once a month. In the last 3 months they have seen 2.7
movies in the cinema.
60 Trend data on Cinema penetration
50 45 43 46 48
40
29 31 29
30 26
20 17 18 17
11
10
0
M 16-24 F 16-24 M 25-34 F 25-44
2008 2010 2012
Source: 3D 2012 Base: 3,010 urban adults aged 15-45, of who 702 go to the cinema
2010 (2,924), 2008 (2,969) urban adults aged 15-45

8. Good locations attracting a huge number of traffic

9. Ranked 1 of 100 favorite enjoying locations in Vietnam
40% market share in terms of admission with the cinema ratio number 3
Galaxy sites/ 15 sites in HCM City.
200,000 to 350,000 visitors per month. 3,000,000 transactions/year
District 6 Cinema launched 30th April 2013
Upcoming 4 more Cineplex in 2013 & 2014

10. • The only entertainment in the surroundings
• Monthly admission (estimated): 70,000
• Total of 7 rooms (4 room in 2D, 3 rooms in 3D) with 1200 seats;

11. Latest technology and excellent programming

12. 2012: 100 titles from prominent Hollywood studios (Sony Pictures, Walt Disney, Paramount,
20th Century Fox, …) attracting more than 3 million admits, including The Avengers 3D,
Bond 23: Skyfall, The Twilight Saga: Breaking Dawn Part II.

13. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

14. The right target audience

15. Quality audience: young, open-minded, with disposable income
AGE PROFESSION
3%
8% 8% < 18 7% Profesionals
10% 35%
19-22 Student
38%
43% 23-30 Undergraduate
40% 8%
31-40 Unemployed
> 40 Others
*Above results are based on Customer Survey conducted from 9 April to 9 May 2012

17. “Moviegoers are on site in the
theater about minutes
Nguyen Du: 6 LCDs
before the movie begins.”
(Arbitron Cinema Advertising 2007)
Nguyen Trai:
1 big LCD + 2 small LCDs
Tan Binh: 8 LCDs

18. (cont.) “ of Moviegoers looked at the posters
while in the lobby or concession are on their
most recent trip to the movie.”
(Arbitron Cinema Advertising 2007)

19. “ of Moviegoers say
t h e y ’r e o f t e n m o r e
interested in a product after
they see it featured on the
movie theater screen”
(Arbitron Cinema Advertising 2007)

20. Sticker inside restroom
Sticker on POS
Back Ad Ticket
LED logo
Drink & Popcorn
Ticket Co-sales

21. 8-3-2012
14-2-2012
1-6-2012

22. • Customize our regulation clip, add up your
brand’s images in
• “This clip is sponsored by [BRAND]” at
the end of the clip.
• From $10,000 per month
* Price is exclusive of production cost

23. LED LOGO on staircase
Your name appears on every
step. As the light turns off, that
SEAT COVER logo will be very eye-catching.
Cover all the seat with your color
and brand name, logo… impress SON SON
everyone with the brand. Y Y
***NAME THE ROOM
Your brand name will be on every T V C a t P r i o r i t y Po s i t i o n
ticket sold & LED signage encourage consumers to recall
your brand
Design our room
with your own style
For only $24000*/
room/ 3months
* Price is subjected to room
**Minimum booking is 3 months LOGO SIGN inside the
*** Except for Name the room, showing room
minimum booking is 1 year

24. The other advantage lies in our local expertise and network.

26. Heineken
- Branding Package
- Premier Sponsor

27. Coca Cola

28. Contact:
Nguyen Cao Tung
Email: tung.nguyencao@gmail.com
Tel: 0908203242
THANK YOU