Performed category analysis of Chocolate Confectionery in India
• Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk
• Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market
• Recommended brand extension strategies
Performed category analysis of Chocolate Confectionery in India
• Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk
• Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market
• Recommended brand extension strategies
How Parle-G carried out incremental innovations to stay afloat in the market and become a market leader. But can they introduce discontinuous innovations?
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
Project work on Marketing Mix includes what Marketing mix is all about, how it evolved, the 4 P's of Marketing Mix and various other characteristics. It also includes Company Analysis which shows comparison of two companies of Chocolate Industry: Cadbury and Nestle
How Parle-G carried out incremental innovations to stay afloat in the market and become a market leader. But can they introduce discontinuous innovations?
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
Project work on Marketing Mix includes what Marketing mix is all about, how it evolved, the 4 P's of Marketing Mix and various other characteristics. It also includes Company Analysis which shows comparison of two companies of Chocolate Industry: Cadbury and Nestle
Ramadan Collection 2016 From Patchi, تشكيلة رمضان من باتشي للعام 2016 Hady Wehby
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For the complete report, get in touch with us at : info@netscribes.com
Abstract:
Netscribes’ latest market research report titled Confectionery Market in India 2014 elaborates the competitive market scenario of the Indian Confectionery market and its growth prospects in the ensuing years. The Indian Confectionery market is experiencing rising demand due to various driving factors which, in turn, have been instrumental in providing immense opportunities to manufacturers to grow and operate in the market lucratively. The report provides a snapshot of the market overview of the confectionery market in India. The Indian Confectionery market is classified into three broad segments – chocolate confectionery, sugar confectionery and gum confectionery, wherein chocolate confectionery enjoys more popularity in comparison to the others. The report also gives an insight into further segmentation of these sub-markets. Moreover, the chocolate confectionery segment is dominated by a large number of MNCs and organized confectionery manufacturers.
There are certain factors that have predominantly worked towards enabling the confectionery sector to grow in recent years. These include higher disposable incomes that have enabled consumers to enhance their purchasing power, rapid urbanization that has led to busy lifestyles and subsequent inclination of consumers towards premium range of confectionery and aggressive marketing campaigns by all the players to break the product clutter and attract consumers through brand loyalty initiatives. In addition to these, the other factors which are contributing towards the rapid growth of the industry include the growing gifting culture within the country, fast expanding retail network and developing rural sector.
Table of Contents:
CADBURY DAIRY MILK ADVERTISING CHANGE IN INDIASugandha Gupta
This presentation truly depicts the transformation in the advertising strategy of CADBURY DAIRY MILK from children to the adults to the teenagers... including the people in the rural areas and celebrating happiness with cadbury. It depicts the INDIANISATION of the advertising campaign of cadbury dairy milk in INDIA and changing the CADBURY DAIRY MILK from a chocolate to sweet which has become an indespensible part of our lives. :)
if you want to download this file please send me a request to shahans25@gmail.com ,this is a presentation slide of cadbury india ltd... all the pictures and details have been taken out from cadbury website..
Product life cycle is an important concept of marketing that represents different stages of a product being introduced in the market till the decline. It provides the length of time that the product of a brand can stand in the market amongst the competitors. In this presentation the PLC of Cadbury is studied to view when the product was introduced and in which stage currently the brands' chocolate category is standing.
Organizational Behavior - To analyze and study the behavior of Senior Manager...Nishant Varshney
To analyze and study the behavior of Senior Managers in Organization with the help of
LBAP (Leadership Behavior Assessment Profile).
MBTI (Myers-Briggs Type Indicator).
EIS (Emotional Intelligence Survey).
DLES (Dhar and Pethe Leadership Effectiveness Scale).
The objective of the study is to determine important factors contributing/ influencing buying behavior of consumers and prioritizing them based on extensive research. To compare herbal cosmetics v/s synthetic cosmetics on various parameters and find out consumes inclination in them.
Corporate Brand Strategy of Dupont and its analysis. How a Corporate Brand affects other product brand of the same company, what are the risk and how a brand can mitigate those risk under Corporate Branding
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
3. Brand Character
Cadbury encapsulates
an enormous breath of
emotions, from shared
values such as family
togetherness (fun,
wholesome, reliable), to
the personal values of
individual enjoyment.
It stands for goodness.
Nestle encapsulate
broadly on the
richness and energy
giving properties,
combined with
emotions, with a tint
of fun.
4. Highlights of Media Mix
Chocolate advertising on Print saw a
colossal growth of 134% in Jan-Nov ’08
over Jan-Nov ’07.
Maximum advertising of Chocolates during
the 4th quarter of 2005, 2006, 2007 and
2008.
26% of Chocolate advertising on Magazines
during Jan-Nov '08.
High advertising on General Interest
Newspapers and Women based Magazines.
Cadbury India Ltd. took the lead under
Chocolate category.
5. Zone wise split for Chocolate
Advertising During Jan-Nov '08
17%
8%
23%
8%
44%
National North South East West
7. Genre Preference for Chocolate
Advertising (Magazines)
23%
10%
27%
22%
6%
7% 5%
General Interest Youth
Women Entertainment
Health & Fitness News/ Current Affairs
Others
8. More than 70% of Chocolate
advertising in Metro Publications
76%
19%
5%
Metro Non Metro Mini Metro
9. Top Chocolate Brand advertised
across the MEDIA MIX
Rank Top New Brand
1 Cadbury Bourneville
2 Cadbury Dairy Milk
3 Nestle Kit Kat
4 Cadbury Perk
5 Cadbury Celebration Pack
14. Perception in early 1990’s
Chocolate are meant for kids only
Seen as an indulgence product
Negative associations
Too much was bad
Bad for health
“KYA SWAAD HAI JINDGI MEIN” one of the most famous ad
by Cadbury was successful in changing this perception
15. “Pappu paas ho gaya” depicting the Happiness after
the success
16. s
Cadbury’s Dairy Milk ad replaces Pappu with Radha to avoid viewer
fatigue. To encourage consumer involvement, the company also launched
online “webisodes” on Miss Palampur
18. Over 100 colleagues from Cadbury India participating
in Marathon to raise money for underprivileged
children and raise terrorist thumped Mumbai spirit.
19. Nestle
Kit Kat
Kit Kat chunky
Munch
Milky bar
Bar one
Milk chocolate
21. Kit Kat Break banta hai……
The brand has gone back to its
famous tagline “Have a break, Have a
Kit Kat” in the form of “Kit Kat Break
Banta Hai”
Shift in the IMC strategy from
showcasing a light snack to Kit Kat
Chocolaty
Its famous tag line “Have a break
Have a Kit Kat”: made it the leader in
the category of wafer chocolate ahead
of the Perk.