Parkozo is a start-up company that provides customers with real time information for spot/lot parking occupancy. Parkozo also provides information of the rates, location and hours of all parking lots in the Parkozo system.
2. The Team
Mikel Parry
Business Generalist
-University of Utah
Electrical/Computer Engineering
Program
-3 Years Business Management
Experience
-Loves new and innovative ideas
and projects
Halley Allred
Development Team
-University of Utah
Electrical/Computer Engineering
-Android application developer
-Wireless & network engineer
-Systems integration
- Hardware/software R&D
management
Jordan Baczuk
Design Team
-University of Utah
Electrical/Computer Engineering
Program
-2 Years Business Management
Experience
-Entrepreneurial and inventive
6. Competitive Edge
Hardware Deployment
Car Sensors & RFID Tagging
Wireless Transmitting Units
Located at Parking entrance/exit or individual
spaces
Transparency
Parking Enforcement Support
Occupancy of Lots or Spaces
Paid/Non-Paid Parkers
8. Vision
To be Incorporated
Into Google
Be in Every Major
Automotive Platform
Be in Every Major Car
Rental Agency
Be THE App and
Service for Real Time
Parking Solutions
13. Phase III
Phase I
Phase II1. Data mining
2. Free mobile
app
3. Free website
1. Real time
sensors
2. Lot occupancy
3. Information
streaming
1. Automotive
2. Paid user
tracking
3. Parking lot
management
Business Growth Plan
14. Initial Target Market Top 10
*Numbers are based
upon the United States
Department of Motor
vehicles
1. New York – 8,244,910
2. Chicago – 2,707,120
3. Houston – 2,145,146
4. Philadelphia – 1,536,471
5. Phoenix – 1,469,471
6. San Antonio – 1,359,758
7. Dallas – 1,223,229
8. Austin – 820,611
9. Columbus – 758,738
10.Fort Worth – 758,738
Numbers reflect
the amount of
current drivers in
each city
according to its
population
15. All Cell Phone Owners 43%
Men 45%
Women 41%
Age
18-29 65%
30-49 53%
50-64 25%
65+ 8%
Race/Ethnicity
White, Non-Hispanic 40%
Black, Non-Hispanic 50%
Hispanic 44%
Annual Household Income
Less than $30,000/yr 32%
$30,000-49,999/yr 41%
$50,000-74,999/yr 50%
$75,000+/yr 57%
Users Who
Download Apps
App Generated
Income was
$1.3 billion
dollars in 2012
alone
18. Sources of Revenue
Free Android app with adds: $0.80 per 1000 impressions
Free iPhone app with adds: $1.64 per 1000 impressions
Android/iPhone app without adds: $0.99
Website with adds: $2.00 per 1000 impressions
Parking management subscription on website for parking
administrators: $0.05/parking space/month
Government contracts
3rd
party website link to parking application