QuickPark is an Indian mobile app that allows users to request and pay for parking. It connects drivers needing parking with owners of parking spaces. The app calculates fares and transfers payments. It aims to save users time by minimizing parking searches. QuickPark's algorithm adjusts prices based on demand and supply to provide more spaces and reliability. It plans to partner with media and local establishments for promotion and expand through strategic pricing plans, ongoing product updates, and building partnerships with parking lot owners.

1. QuickPark

2. Summary
Affordable for
parking of cars

3. Parking space is not utilised effectively

4. QuickPark
• QuickPark is an Indian online parking network company. It develops, markets and
operates the QuickPark mobile “app” which allows consumers with smartphones
to submit a parking request, which the software program then automatically show
to the Parking lot(parking spaces in shopping malls, Oyo rooms.) location to the
consumer in the app.QuickPark “app” automatically calculates the fares and
transfers the payment to the owner of the particular parking lot.

5. Customer
• During peak hours, in festival seasons people are facing difficulties to park their
vehicle safely and more time is consumed by searching for the available parking
lots.
• Travellers when they move to new places find difficulty for parking their vehicle.
• Need :Based on the problem faced by people parking time has to
be minimized and this can be achieved by QuickPark mobile “app”
also increases the comfort of the customer.
• Target: To have a finite distance between two vehicles and
Using parking lot in an efficient manner.
Driver QuickPark Owner
$$$ Commission

7. Goal
QuickPark users
will Save time and
money

8. Value Proposition
Driver
QuickPark(Demand,
Supply,Price)
Owner
Request for parkingspace
Notification of
Request
Accepts Request
Notification of
acceptance
Owner
Pay for parking
Gives feedback Indicates Navigation
Records Parking ime
Estimates fare

9. Value Proposition-Surge pricing
• Pricing Algorithm automatically detects
situations of high demand and low supply
hikes the prices in increments, depending
on the scale of shortage
Through this type of mechanism company is
able to provide more parking areas and assured
reliability.
Make a determination of amount of
requesters for a service at a given
time and amount of service and
amount of service providers for
providing service.
Historical Data or Current
condition
Adjust a price for the complexion
of service based on the determined
amount of requestors and
determined amount of service
providers.
Provide adjusted price for requestor
device.

10. Target customers
Target Segment
Employees, Travelers, shopping mall visitors

11. Goal
• 500+ downloads within
one week of launch.
• Premium Version
conversion rate 3-5%.

12. Strategy
QuickPark will be
available on
Google pay and
APP Store
Press coverage
for QuickPark
Optimised App

13. Strategy
Free Version:
• Lowest Price
• Online payment through Debit card and Credit card
• Provides the best deal.
• Display number of parking spaces.

14. Premium Version
• Car washing
• Velvet parking.
• Parking lot can be booked one day in advance.

15. Strategy
• Average amount spent on parking per day =$10
• Amount spent in month=$290
• QuickPark price $240

16. Tactics
• Tie up with media reporters for good media coverage.
• Analyse Customer response and improve the service.
• Seasonal discounts.
• Upgrading the app whenever required.

17. Product Features
• Parking based on GPS location.
• If there are more parking lots near by, QuickPark recommends the parking lot to
the user which has lowest fare.
• Set up, manage and personalize favourite parking locations.
• Multiple Indian languages.
• If the position of the vehicle is forgotten by the user the App shows the parking
action, locates the vehicle.
• App can be used to view, Email, print the invoice.
• App can show the previous parking history.

18. Product development Road Map
• Google Location Services API to pin down the user’s location.
• Google Maps Android API to build routes, directions, and navigation.

19. Pricing Model
Pricing and Payment
• QuickPark sets prices for parking
lot on hourly basis.
• Peak hours.
• Customers pay with QuickPark
wallet.
Splitting the proceeds
• 20% of the money goes to the
Quickpark
• Comission based
• Depends on the city and
competition.
From Revenues to profits
• QuickPark covers the
expenses(R&D, Marketing..)
• Employees and infrastructure in
cities.
Reinvest to Grow
• R&D and acquisition of new
business.

20. Sales and Distribution Model
First mover advantage:
• Accumulate a large partner installed base and real time parking applications thrive
on the size of customer base.
Barrier to entry:
• Patent applications.
Network efforts:
• Customer
• Partner

21. Owners of parking lot.
Partner Reward programs.
• Paying profit tax to
government on behalf of
parking lot owner.
• Health care incentives.
Retain
and gain
new
Customers
• Price promotions
• Partnership with local
establishments
e.g. Open Air theatres.

22. Competitions
• Enhancing relations with owners on regular basis.
• Updating the app with new features to attract more customers.
Smartphones
Applications
Shopping
Malls.
Real-time
Parking lots.

23. QuickPark Real-time Parking lots
• Base Fare. • Base Fare
• Charged on Hourly basis. • Charged on Hourly basis.
Surge Pricing :
• During high or low demand.
Additional costs:
• Peak hour.
• Public holiday surcharge.
• Ticket based
• Area based :city/ airport.
Income:
• Flexible timing-Part time work.
• Surge pricing may provide high wages.
Income:
• Full time work.
• Fixed surcharges.
Expenses:
• Electricity in parking lots.
• Paying taxes to government on behalf
of parking lot owner.
Expenses:
• Fixed fees for the parking lot to be
paid by owner.
• Electricity in parking lots.

24. Sales and Distribution Model
First mover advantage:
• Accumulate a large partner installed base and real time parking applications thrive
on the size of customer base.
Barrier to entry:
• Patent applications.
Network efforts:
• Customer
• Partner

25. Owners of parking lot.
Partner Reward programs.
• Paying profit tax to
government on behalf of
parking lot owner.
• Health care incentives.
Retain
and gain
new
Customers
• Price promotions
• Partnership with local
establishments
e.g. Open Air theatres.

26. Competitions
• Enhancing relations with owners on regular basis.
• Updating the app with new features to attract more customers.
Smartphones
Applications
Shopping
Malls.
Real-time
Parking lots.

27. QuickPark Real-time Parking lots
• Base Fare. • Base Fare
• Charged on Hourly basis. • Charged on Hourly basis.
Surge Pricing :
• During high or low demand.
Additional costs:
• Peak hour.
• Public holiday surcharge.
• Ticket based
• Area based :city/ airport.
Income:
• Flexible timing-Part time work.
• Surge pricing may provide high wages.
Income:
• Full time work.
• Fixed surcharges.
Expenses:
• Electricity in parking lots.
• Paying taxes to government on behalf
of parking lot owner.
Expenses:
• Fixed fees for the parking lot to be
paid by owner.
• Electricity in parking lots.

28. Finance
• Bootstrap: It means raising money through existing job,savings, investment or
alternate business.
• App contests run by business incubators and angel funds.
• Angel or Seed Funding: Angel investors are individuals who invest in companies
that have an concept or an idea, which is on paper and not materialized by means
of developed app.
• Loans: Banks provide loans to entrepreneurs who can provide idea to have a
positive influence on society.
• Friends and Family: By making them involved through the business plan and
requesting them to invest money on business plan. In return if business plan
succeeds they can be offered share in profits.

30. Disclaimer
This presentation was made by Guru Vishnu Kavali,
Amrita Coimbatore, under the guidance of
Professor Sameer Mathur, IIM
LUCKNOW, During a Marketing Internship.