This document outlines a marketing plan for a parking app. The executive summary introduces the problem of limited parking and the goal of providing an efficient digital parking solution. The situation analysis notes population growth and fewer parking slots are causing traffic issues. The strategy is to promote the app for finding cheap parking through digital marketing. Tactics include analyzing user behavior, creating ads, and sponsoring events. The plan is to develop the app, collaborate with payment companies and organizations for promotion, and hire needed teams to implement the plan.

1. Marketing
PLAN

3. Where do I
park???

4. These could be the solutions but not everyone is lucky enough to get away with them!!

6. Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation

7. EXECUTIVE SUMMARY
SITUATION
OVERVIEW
GOAL OF
THE
COMPANY
PROPOSED
COURSE OF
ACTION

8. SITUATION OVERVIEW
Population
Growth
Increase in
Number of
vehicles
Reduction in
parking slots

9. PROVIDE MOST EFFICIENT
PARKING SOLUTION DIGITALLY
ANYWHERE AND EVERYWHERE
WITH JUST A CLICK!

10. COURSE OF ACTION(SETTING GOALS)

11. COMPANY OVERVIEW
Because of the current situation of rising need of efficient parking slots , this company aims to smoothen this process.
This comes with added benefits for different types of users for different types of vehicles!

13. MARKET OVERVIEW
1. Mobile and web apps to present real time availability of parking spots in a parking lot with physical
sensor network.
2. A web based application to fetch parking spot availability data from sensor networks.
2. Data and image processing to render live images of parking slots.
3. Implementation and customization of iOS and Google maps and navigation to navigate users from
current location to the available parking spot in the lot.
4. Smart scale measurement and voice assistant.
5. Minimal response time.

14. SITUATION ANALYSIS

16. GOAL
1. Achieve 100+ downloads per day in a
week.
2. Find, reserve and pay for parking across
the globe.
3.Reduce traffic congestion caused by
parkers.
4. Visualize parking trends, usage patterns
and nearby parking lots.

17. STRATEGY
Main headline will be to get the
best and cheapest parking vicinity.
1. The app will be promoted through digital
marketing.
2. Offers both free and premium version of the
app.
3. Rate calculator will be provided which
translates complex rate cards into easy to use
information.
4. Offers Pre-paid parking reservations.
5. Promise security measures (24 hours).
6. Traffic updates will also be available.

18. The premium version provides the following offers:
1. Pre-booking i.e., one day in advance.
2. The vehicle can be parked for 2-4 days in case of any emergency.
3. Rental basis for parking slots
4. Airport parking for Tourism purposes
The app will be updated periodically

19. The app is surely one of its kind, due to a
macroscopic street view using GPS and
security cam technology.
The mall parking associations and other
public parking lots will be personally met
by the founders to collaborate on this
helpful venture.
The promotion will be done mainly by
digital marketing techniques and banners,
target customers will be drivers who suffer
from the everyday hastle of parking spots.

20. TACTICS
1. Analyze customer behavior and
improve service
2. Creating ads to attract
customers.
3. “Where I parked” feature
remembers where you parked the
car.
4. Sponsoring for public events.

21. IMPLEMENTATION
1. App development
2. Collaborating with online payment
company owners and offering them the
premium version for free.
3. Company collaborating with
organizations which advertise.

22. 4. Hiring
interns,
market
research
analysts, app
development
team,
security
teams.
5. Advertising
(Social
media)

23. Created by Jahnavi Kaza , GNITS, during a marketing internship by Prof. Sameer
Mathur, IIM Lucknow