Pak Suzuki Motor Company is an automotive company headquartered in Karachi, Pakistan. It was founded in 1983 and produces Suzuki automobiles. The company offers affordable and fuel efficient vehicles like the Suzuki Mehran, Swift, Alto, and Cultus. However, it faces threats from competitors and increasing taxes, and lacks luxury vehicles that can compete with Toyota and Honda models.

1. Submitted to : MISS SAMIYA HAMEED
Submitted by:
ANNIE MEHWISH
RIDA ALI
KAILASH DHANJI
ZAHIR AHMED

2. INTRODUCTION
 INDUSTRY : AUTOMOTIVE
 HEADQUATER : KARACHI , PAKISTAN
 PRODUCT : SUZUKI AUTOMOBILES
 FOUNDED : In 1983
 SLOGAN : Way of life
 WEBSITE : WWW.PAKSUZUKI.COM

3. INDUSTRY OVERVIEW
VALUE:
 Strongest, International manufactures of finest automobiles
 Surprises you, amazes you, please you and open yours eyes to world-
wide brands
Suzuki offers :
 creditability
 reliability
 affordability
Resale value
Comfort ability
Fuel efficient

4. MAJOR PLAYERS
 Toyota Indus Motors Company.
 Atlas Honda Company.
 Pak Suzuki Company.
 Hyundai Motor Corporation.
 Dewan Farooque Motors.
 Master Motors.
 Sigma Motors.

5. PRODUCTS
SUZUKI MEHRAN
SUZUKI SWIFT
SUZUKI ALTO SUZUKI CULTUS
SUZUKI VITARA
SUZUKI JIMNY

6. VISION
 To become a leading organization.
MISSION
 To provide automobile of
international quality at competitive
prices and improve skills of
employees

7. Objectives
 To bring greater efficiency in Suzuki products
 To achieve greater indigenization
 Promote the automobile vending industry
 To take care of stakeholders’ reliability

8. SWOT ANALYSIS
STRENGHTS WEAKNESSES
OPPORTUNITIES THREATS
SUZUKI

9. STRENGTHS
 FUEL EFFICIENT
 LESS AIR RESISTANCE DUE TO SHAPE
 1000CC ENGINE IS BEST FIT WITH
BODY
 GOOD RESALE VALUE

10. WEAKNESSES
 BODY IS NOT SOLID
 BOOT SPACE IS NOT HAVING SUFFICIENT
SPACE
 LESS FOCUS ON DESGIN
 LESS TECHNICAL TRAINING INSTITUTES

11. OPPORTUNITIES
INCREASING NATIONAL ECONOMY
GROWING MARKET DEMAND
GOVRNMENT SUPPORT
TECHNOLOGY DEVELOPMENT

12. THREATS
PRICE CHANGES
NEW ENTRANTS
EXISTING COMPETITORS
INCREASING TAXES

13. GEOGRAPHICAL SEGMENTATION
KARACHI
LAHORE
FAISLABAD
PESHAWAR
GUJRANWALA
HYDERABAD
POPULATION

14. TARGET MARKET
 UPPER MIDDLE CLASS
 LOWER UPPER CLASS
 COMPANIES ( FOR THEIR MANAGERS )

15. Marketing mix 4ps
Product
Design their products according to customers’ needs, wants and
demands.
Price
Consider market price then fix cost
Place
Brought convenience to their customers
Promotion
Use electronic media and social media

16. People:
skilled labor for their organization
Process
process is systematic and efficient
Packaging
products don’t need to be packed
Purpose
vision is their purpose for which organization is
established
Physical evidence
provide proper documents and registration

17. Stock summary of Pak Suzuki

18. ENVIRONMENT
MICRO
ENVIRONMENT
1.
CUSTOMERS
2.
SUPPLIERS
3.
COMPANY
4
MARKETING
INTERMEDIARIES
1. Customers
have great
influence on
organization
as a whole.
3.Manager takes
decisions after
considering the
reputation and
good-will of
company.
2. Company should
maintain good
relationships with
their suppliers.
4.promotional
activities,
organization
events,
distribution and

19. MACRO ENVIRONMENT
PESTEL
ANALYSIS
1.
POLITICAL
ANALYSIS
2.
ECONOMICAL
ANALYSIS
3.
SOCIAL
ANALYSIS
4.
TECHNOLOGICAL
ANALYSIS
1.Tax policy, Tariffs, Trade
restrictions and labour
law.
2.Growth of an
economy boost the
performance and
profit margin.
4.Considers the
tastes, attitudes and
values of their
customers.
3.Very responsive
to technological
changes in a
country
5.
ECOLOGICAL
ANALYSIS
6.
LEGAL
ANALYSIS
5. does not harm
health of their
customers and
environment
6. experts to
tackle and
respond to
changes in
law and legal
disputes

20. PRODUCT LIFE CYCLE
0
0.2
0.4
0.6
0.8
1
1.2
introduction growth maturity decline
product life cycle
INTRODUCTION:
Suzuki outboard motors and
WagonR
GROWTH:
Motorcycles
MATURITY:
Vitz and Cultus
DECLINE:
Mehran and suzuki

21. CUSTOMER CHOICE AWARD
 Product Suzuki Swift as
“Best 1300 cc Car in
Pakistan”.
 Ceremony for the 7th
Consumers Choice
Award
 At PC Hotel, Karachi on 22nd February, 2012
 Mr. Raza Haroon, and Mr. Nisar Khoro
presented the award to Mr. Azam Mirza, Staff
General Manager Marketing, Pak Suzuki
Motor Company Ltd.

22. HIGHEST AWARD FOR PAK SUZUKI
 On completion of 50,000 units of
Government of Punjab Taxi Scheme under
“Rozgar Scheme”.
 On 2nd April,
2016 at Grand Hotel
Hamamatsu, Japan
 Was handed
over by Mr.
Toshihiro Suzuki,
President

23. SUZUKI CERTIFIED USED CARS
(2016)
 From Suzuki dealership
 With one year warranty
 With general documents
 Inspected from Pak Suzuki engineers

24. CRITICISM
 good brand image
 manage their customers
 offers delighted services
 beneficial strategies
 great range of products
CONCLUSION
 lack of Luxury and semi-luxury cars
 unable to compete with Corolla and Honda