This document provides an overview and analysis of the Bata shoe brand in Bangladesh. It includes: - An overview of Bata's history in Bangladesh since 1962 and its position as the top footwear brand. - Details on Bata's company profile, organizational structure, retail outlets both within and outside Dhaka city, financial performance from 2011-2015, and target customer demographics. - Analysis of Bata's product lines including best-selling sizes, styles, colors, and photos of kids, men's, women's products and store interior. - Comparison of Bata's competitors Apex and Pegasus, differences in product pricing, market share, and quality. -

1. WELCOME
TO
OUR
PRESENTATION

2. Assignment On
Fashion Brand
Analysis

3. GROUP MEMBER
NAME ID
RASHED 131-004-0-145
MD. AL-AMIN 131-023-0-145
MD. SHARIFUL ISLAM 131-029-0-145
KHALED MD. RIDWAN® 131-038-0-145
MOZAMMALE HAQUE 131-039-0-145
ASM SAIFUL ISLAM 131-041-0-145

4. INDEX
OVERVIEW PAGE
Overview 6
Company profile 7
Organogram 8
Number of outlets inside Dhaka 9
Number of outlets out of Dhaka 10
Profit 11
Unique selling proposition (ups) 12
Store data analysis 13
Size 14
Focused customer 15
Style with photo 16-18
Competitor 19-25
Packaging detail's, store photo 26-27
Prediction 28-29

6. OVERVIEW
• Bata Shoe is a multinational company. They
started their operations in Bangladesh in
1962 by opening their branch office. After
that they started as full fledged company in
1972. I have discussed about the products of
Bata and business of Bata in the term paper.
Bata is the no. 1 brand in footwear market.
Their product range is very large. They are
making shoes for all type of customers. They
are doing very good in the shoe sector. I have
discussed here about the strategies and their
overall business in Bangladesh.

7. COMPANY PROFILE
• Company Name: BATA
• Company Logo:
• Founder: G. Bata
• Established Year : 1962(opening their branch office in Bangladesh)
• Head office : Tongi Gazipur 1700 Bangladesh
• Phone:-01766664293
• Web site: http://www.batabd.com

8. ORGANOGRAM
COMPANY MANEGER
HEAD OF HUMAN RESOURCE
RETAIL MANAGER
PRODUCTION MANAGER
CHIEF FINANCIAL OFFICER
WHOLE SALE MANAGER
PURCHASING MANAGER
PRODUCT DEVELOPMENT MANAGER
MERCHANDISING MANAGER

9. RETAIL OUTLET
Inside Dhaka:
• Bashundhora city.
• Uttara.
• Mowchak.
• Shantinogor.
• Mirpur.
• Jamuna future park
• Elephant road
• Dhanmondi.
• Bonani.
• Framgate.
• Badda.
• Malibagh.

10. Outside of Dhaka
• Savar.
• Gazipur
• Joydevpur
• Norsingdhi
• B.Baria
• Madaripur
• Rongpur
• Rajshahi
• Bogura
• Chittagong
• Comilla

11. TURNOVER & PERFORMENCE
2011, 2503
2012, 2963
2013, 3359
2014, 3560 2015, 3620
0
500
1000
1500
2000
2500
3000
3500
4000
2011 2012 2013 2014 2015
gross profit
gross profit

12. UNIQUE SELLING PROPOSITION
• Reasonable price
• Quality ensuring Product
• Exported Shoes
• Available size
• Causal
• Fashionable & Trendy

13. STORE DATA ANALYSIS
MENS WOMENS SCHOOL CHILDREN SPORTS NON SHOES
Minimum PRICE 995 250 130 150 690 50
Maximum Price 2995 1650 1290 990 4990 195
Column1
995
250 130 150
690
50
2995
1650
1290
990
4990
195
CHART TITLE
Minimum PRICE Maximum Price Column1

14. Best selling sizes
Men’s 41,42
Women’s 4,5
School 4,5
Children 11,12
Sport 7,8
Non Shoes Depends on the product

15. FOCUSED CUSTOMER
Age
Number of consumers
(in percentage )
15-20 20%
21-25 34%
25-30 21%
30-35 19%
36- above 6%

16. BATA PRODUCT
KID’S BAG

17. BATA PRODUCT
MEN’S WOMEN’S

18. COLOR
BATA Color
Men’s Black
Women’s Black, Chocolate
School Black, White
Children Multicolor
Sport White, Gray
Non Shoes Black, Chocolate

19. COMPETITOR

20. Short overview of the competitors
APEX

21. Short overview of the competitors
APEX
• January 3,1990-Business operations started
• November 7,1993-Listed on Dhaka Stock Exchange
• May 06, 2006 – Strategic alliance with Italian company
• December 27, 2006 – Name changed To Apex Adelphi Footwear
Limited
• 2007-Production capacity reached 10,000Pairs/Day
• 2008-Production capacity reached 15,000Pairs/Day
• 2010-Celebrated 20th Anniversary
• 2013-December 15– Name changed back to Apex Footwear Limited.

22. DIFFERENCIATION
APEX
• Most of their shoes are
expensive.
• They don’t provide any
school shoes.
• The sports shoe they
bring into the market
are mostly imported
“Adidas” shoes and
quite expensive
BATA
• Most of their shoes are
reasonable.
• They provide school
shoes.
• The sports shoe they
bring into the market are
mostly made by their
factory.

23. PEGASUS
• PEGASUS

24. Short overview of the competitors
• PEGASUS:
• Pegasus Shoes Ltd. is located in Dhaka. Pegasus
Shoes Ltd.'s address is 195,Motijheel C/A.
• They made their name as sports shoe
manufacturer. After that they come up shoes for
both the male and the women. Their best-sold
price range is 800-1200 for men, 550-750 for
women and 300-500 taka shoes for children.
Their best sold sports shoes are ranging from
700-900 taka.

25. DIFFERENCIATION
PEGASUS
• Their market presence in
the country is over 25
years but not doing that
well.
• Market share is only .50%
mainly the quality of the
shoe is moderate.
BATA
• Their market presence in
the country is over 54
years but doing well.
• Market share is more
than 50%.

26. PACKAGING DETAILS
• BAR CODE
• SIZE
• PRODUCT CODE
• COLOR

27. PHOTO OF STORE

28. LATEST UPDATE

29. LATEST UPDATE
• This style will come, Because people
always like’s the type of shoe’s which is
comparatively different from other’s.