This document outlines a research study on reducing customer satisfaction with Bata men's footwear in Bangladesh. The objectives are to determine customer satisfaction levels and identify issues like lack of standard design, high prices, reliance on suppliers, and increasing competitors. The research will survey 50 customers at a Bata store in Chittagong on their product usage history, brand perceptions, quality assessments, and satisfaction levels. Data will be collected through in-person interviews and analyzed over 30 days with an estimated budget of 18,500 taka.

1. Executive summery :
In Bangladesh, Bata started its operation in 1962. Bata is one of the largest company in
Bangladesh. For a long time Bata had a monopolistic business in Bangladesh. But recently
there are so many competitors in the market with standard products. Bata Company
(Bangladesh) Limited operates two manufacturing facilities – one in Tongi and the other in
Dhamrai. Their product is footwear. In this report we tried to explain their present
situation in the market , and why day by day their popularity is falling down.
Situation analysis/problem definition:
The problem on which the research will be conducted is “Reducing customer
satisfaction on Bata gents footwear in Bangladesh”
The problem are-
1) Lack of standard design.
2) High price .
3) Depending on suppliers.
4) Increasing the competitors.
Research objectives:
To determine the level of customer satisfaction on Bata gents footwear in Bangladesh.
Research objective design:
We have fixed some problem , to describe the problem we select Descriptive method. We
will meet 50 customer where 50% will be male and 50% female with different ages and
income level . some question we will be ask are-
1. Personal Information:
Age: 18-30 year 31-40 year 40 above year
Profession: Businessman Service holder Student Others
2. Do you ever use Bata product? If not why you come Bata showroom ?
Yes No

2. 3. Why do you use Bata product ?
For Quality For Goodwill For Tradition
4. Do you think Bata gents product create brand image?
Yes No Moderate
5. What is your comment about the current quality level of Bata gents Product?
Very Good Good Average Bad Very bad
6. What degree of durability do you prefer in your point of view of purchasing product
Lasting more than 1 year Lasting between 6 months to 1 year Lasting less than 1.
7. Do you think Bata gents product quality is parallel with price?
Yes No Moderate
7. What is your satisfaction level according to the price of Bata gents product?
Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied
Sample design:
We will collect data from GEC Circle branch . We have chosen this unit because of large
unit.
a) Sample size : Actual number of respondent I selected form the sampling unit are
our sampling size. I have selected 50 customer of Bata GEC branch and the
respondents will select randomly by using simple random sampling and stratified
sampling.
b) Sample description: GEC Bata branch is a large branch in Chittagong and this
also old that’s why we choose this branch. In this branch all the staff are has huge
knowledge about Bata footwear. The survey will be on 50 customer basis of income
,years. All the customer must be familiar with Bata footwear.

3. Data gathering:
The field works of consulting with the Bata customer will conduct the interview .
Data processing and analysis :
I made questioner form and will convinced the regular customer of Bata GEC branch to fill
up the form. Branch survey is easier to us to collect data because it is less costly, collect
data from one place quickly response .
Report preparation:
The final report of the research will be presented by our team to the course instructor.
Budget: To complete this report we need 18,500 taka and one month.
Cast and Time:
The estimatedcost and time schedule are as below :
Preparation of research proposal--------------------8days----Tk.5000
Preparation of questionnaire-------------------------7days-----Tk.6000
Collection of data----------------------------------------7days-----Tk.4000
Preparation of report----------------------------------8days------Tk.3500
Total = 30days 18,500 taka
Appendices:
Questionnaire will be showed graphically.