1. The document outlines workshop guidelines for marketing one's business, including maintaining confidentiality, avoiding advice-giving, and asking for what you need. 2. It discusses defining marketing as speaking confidently about one's passions and accepting payment for it, and overcoming obstacles like lack of clarity or too much fear. 3. The workshop provides steps for participants to understand what they love about their work, why they love it, who their ideal clients are, and how they want to approach their work.

1. By Diane Whiddon
Presentation
A

2. Workshop Guidelines
1. Confidentiality & Compassion
#getclear
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3. Workshop Guidelines
1. Confidentiality & Compassion
2. No cross-talk, advice-giving
#getclear
@dianewhiddon novelwebsitedesign.com

4. Workshop Guidelines
1. Confidentiality & Compassion
2. No cross-talk, advice-giving
3. Ask for what you need
#getclear
@dianewhiddon novelwebsitedesign.com

5. By Diane Whiddon
Presentation
A
#getclear
@dianewhiddon novelwebsitedesign.com

6. #getclear
@dianewhiddon novelwebsitedesign.com

7. My definitions:
- talking/speaking/writing about what you
love to do with confidence
– graciously accepting paymentenergy for it
BOTH require that you are anchored in your own TRUTH, and
that you put yourself in someone else’s TRUTH
#getclear
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8. What gets in the way:
1. Not enough clarity/permission/receiving around
OR
2. Too much
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9. The best marketing strategy in the
world won’t do you any good
if it comes from a place
of fear and lack …
#getclear
@dianewhiddon novelwebsitedesign.com

10. But the weirdest, craziest, wildest ideas will do
WONDERSif they come from a place of joy and ease.
#getclear
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11. Why this work is important:
Marketing your business is an act of self-care.
It is also deep soul-work.
When you talk with pride, ownership and love about what
you’re passionate about, you honor yourself, all the people
who believe in you, and all of your current and potential
clients.
#getclear
@dianewhiddon novelwebsitedesign.com

12. STEP 1:
1. Know thyself.
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13. WHAT
What do you most love about what you do?
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14. WHAT
What do you most love about what you do?
USP (Unique Selling Proposition)
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15. WHAT
What do you most love about what you do?
USP (Unique Selling Proposition)Gifts
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16. WHAT
What do you most love about what you do?
USP (Unique Selling Proposition)Gifts
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@dianewhiddon novelwebsitedesign.com
- Naturally, easy, all the time
- Easy to dismiss them

17. WHAT
DESIRES ARE DIVINE
Approach this section’s exercise with a sense of
responsibility and obligation to yourself and all of your
current and future customers, with a belief that you are
incredibly supported, and trust that doing more of what you
love is the best way to serve you, your business, and your
clients.
#getclear
@dianewhiddon novelwebsitedesign.com

18. WHAT
What do you most love about what you do?
“If you are good at something, never do it for
free.”
- Gene Simmons
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19. WHAT
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20. WHY
Why do you love what you do?
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21. WHY
Why do you love what you do?
VALUES ACTIONS = CONGRUENCE
Attract people and opportunities.
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22. WHY
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23. WHY
Why do you love what you do?
BEING v. DOING
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24. WHY
Why do you love what you do?
“Work is love made visible.”
- Khalil Gibran
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25. WHAT & WHY
What do you most love about what you do?
These center you.
Get you looking inside for answers instead of outside.
“This is what I contribute.”
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26. WHO
Your Right People
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27. WHO
Your Right People
1. They need EXACTLY what you listed as your WHAT.
2. They need it NOW.
3. They have money to spend on it.
#getclear
@dianewhiddon novelwebsitedesign.com

28. WHO
Your Right People
The best marketing is very SPECIFIC.
#getclear
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29. WHO
PAIN = TRUST
not scare tactics
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30. WHO
Your Right People
“For every person who might reject you if you live your
truth, there are ten others who will embrace you and
welcome you home.”
- Marianne Williamson
#getclear
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31. HOW
How do you want to BE in your work?
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32. HOW
How do you want to BE in your work?
“I’m not an expert.”
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33. HOW
How do you want to BE in your work?
Yes, you are.
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34. HOW
How do you want to BE in your work?
“Someone else is
already doing it.”
#getclear
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35. HOW
How do you want to BE in your work?
No kidding.
Do it anyway.
#getclear
@dianewhiddon novelwebsitedesign.com

36. HOW
“A master in the art of living draws no sharp distinction between
his work and his play, his labour and his leisure, his mind and
his body, his education and his recreation. He hardly knows
which is which. He simply pursues his vision of excellence
through whatever he is doing and leaves others to determine
whether he is working or playing. To himself he always seems to
be doing both. Enough for him that he does it well.”
L.P. Jacks
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37. #getclear
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38. #getclear
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39. #getclear
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40. #getclear
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