SlideShare a Scribd company logo
Applications – Beyond Bits and Bytes Arjun Roychowdhury  Director, Converged Applications & IMS [email_address]
Broadband Penetration – Established Markets Key Takeaway: More than 50% of households in all top 25 countries have BB. This is critical for any Broadband ‘Appliance’ to touch our lives
Broadband Growth – Emerging Markets
Broadband – Growth vs. Penetration vs. Population
Recognizing ‘user acceptability’ of the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why does this change anything ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hard Truth: BB availability is a leveling field. Providers need to fit in or be left out.
The Threat to Telcos ,[object Object],[object Object],[object Object],[object Object]
Are these BB Apps being used by us ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Money value of Blended Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Application: Think Usability & Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Protocols Infrastructure Innovate
SaaS:Old Wine, New Bottle, New Buyers
A Good idea vs. a Bad Idea ,[object Object]
Mash-ups: Anything beyond Cool? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Unification Game – think Service Control Uniformed Service Delivery X Wireline/Wireless Uniformed User/Device Identity Uniformed Charging/Policy Uniformed User Experience Service Delivery Platform LTE WiMAX Irrelevant ! It’s all about a  Broadband  PIPE IMS!
Mobile: Voice vs. Data - Facts Voice Data src: Yankee Group
Application Trends  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Increase your perspective – the world is bigger than bits and bytes ,[object Object],[object Object],This version is what I presented in the tech seminar. You will not be able to click it, since it linked to a copy of the video on my desktop.  Instead …. How the Internet has changed under our nose – did you realize it ? TURN YOUR SPEAKERS ON! credit:  Prof. Michael Welsh

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Applications – Beyond Bits and Bytes

  • 1. Applications – Beyond Bits and Bytes Arjun Roychowdhury Director, Converged Applications & IMS [email_address]
  • 2. Broadband Penetration – Established Markets Key Takeaway: More than 50% of households in all top 25 countries have BB. This is critical for any Broadband ‘Appliance’ to touch our lives
  • 3. Broadband Growth – Emerging Markets
  • 4. Broadband – Growth vs. Penetration vs. Population
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. SaaS:Old Wine, New Bottle, New Buyers
  • 12.
  • 13.
  • 14. The Unification Game – think Service Control Uniformed Service Delivery X Wireline/Wireless Uniformed User/Device Identity Uniformed Charging/Policy Uniformed User Experience Service Delivery Platform LTE WiMAX Irrelevant ! It’s all about a Broadband PIPE IMS!
  • 15. Mobile: Voice vs. Data - Facts Voice Data src: Yankee Group
  • 16.
  • 17.