Panalpina is a global logistics company based in Switzerland with 500 branches in 90 countries. It specializes in air and ocean freight and services industries like automotive, fashion, healthcare, and oil and gas. Panalpina ranks third in air freight and fourth in ocean freight globally. It has strengths like its global network and customer service, but also weaknesses such as high employee turnover. Opportunities exist through partnerships and expanding into new sectors, but threats include increased security costs, competition, and environmental regulations.