Facebook Paid Campaign for amazzy.com

1. Facebook Campaign for
Amazzy
http://amazzy.com

2. Campaign Theme
Currently we would be promoting Summer Products and Tshirts

3. Objective
To Drive Targeted Audience to our Website
To Promote our Offer Claims
Boost Current Post

4. Demographics
Location : Pune, Mumbai
Age : 18 -24 and 24 – 30
Interest Targeting : People who have shown interest in pages related to Films , Clothing, Online
Shopping

5. Sample Interest Audience – Mens Clothing

6. Demographics
We would Conduct Two Separate Campaigns for Age 18 -24 and 25 – 30 which will have gender
specific campaigns
Budget Allocation would be
18 – 24 = 75% of Budget
25 – 30 = 25% of Budget
Male : 75% of Budget
Female : 25% of Budget

7. Campaign Budget
Total Budget : INR 30000
CPC : INR 10 – INR 12
Expected Clicks : 2500
AGE 18 -24 AGE 25 - 30 Total
Male 16875 5625 INR 22500
Female 5625 1875 INR 7500

8. Creative Guidelines
Highlight Our Products’ Summer Angle
Highlight our Discount Offer

9. Technical Recommendations
Recommended image size: 1,200 x 628 pixels
Image ratio: 1.9:1
Text: 90 characters
Headline: 25 characters
Link description: 30 characters
Your image may not include more than 20% text.

10. Facebook Remarketing
We would be adding a Facebook Pixel to our web pages to target
users who visit our website.

11. THANK YOU