Paid search advertising can provide benefits when used alongside organic search results. A case study from a luxury vehicle brand found a 5.6% increase in website visitors and a 17% increase in overall search traffic when paid ads were displayed alongside organic results. Similarly, a study of a major online retailer found that while organic-only weeks brought slightly more visitors, conversions were 22.98% higher and revenue per visitor was nearly 21.94% higher when paid brand ads were also present. Measuring performance across search engines, the studies found that combining paid and organic approaches captured more new users and led to better results.